Mckinney Repertory Theatre

### Context Profile for McKinney Repertory Theatre

1. **Organization Mission & Cause**:
   - **Mission**: McKinney Repertory Theatre (MRT) is dedicated to enriching the cultural landscape of McKinney, Texas, by providing high-quality theatrical productions and fostering a love for the performing arts within the community. Their mission emphasizes community involvement, volunteerism, and the celebration of local talent.
   - **Cause**: MRT aims to engage audiences through diverse theatrical performances while offering opportunities for local artists and volunteers to contribute to the arts.

2. **Type of Activities**:
   - **Events**: MRT hosts various theatrical productions throughout the year, including musicals, plays, and special events like the annual MaRTy Awards, which honors volunteers and contributors.
   - **Fundraising Campaigns**: They run fundraising initiatives to support their productions and community programs, including ticket sales and sponsorship opportunities.
   - **Community Programs**: MRT engages the community through volunteer opportunities, educational workshops, and outreach programs designed to inspire and involve local residents in the arts.

3. **Tone of Voice**:
   - The tone of MRT's communications is **friendly, inviting, and celebratory**. They use an enthusiastic and warm approach to engage their audience, particularly in event promotions and volunteer recognition. The language is accessible and encourages community participation.

4. **Emoji Usage**:
   - MRT uses emojis in their communications, particularly in email campaigns. For example, they included a 🎉 emoji in the subject line of their recent email campaign about the MaRTy Awards. This indicates a casual and celebratory tone, suggesting they may use emojis to enhance engagement and convey excitement.

5. **Key Facts**:
   - **Founding Info**: MRT was established to serve the McKinney community with quality theatrical experiences.
   - **Scale**: They have a dedicated volunteer base and run multiple productions each season.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the emphasis on community involvement and volunteer recognition suggests a significant local impact.
   - **Volunteer Info**: MRT actively encourages community members to volunteer, highlighting the importance of volunteers in their productions and events.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and inviting tone that reflects the community-oriented mission of MRT. 
   - **Language**: Keep the language simple and accessible, avoiding jargon. Use exclamation points sparingly to convey enthusiasm without overwhelming the reader.
   - **Engagement**: Incorporate calls to action that encourage community involvement, whether through attending performances, volunteering, or participating in events.
   - **Visuals**: Include images or graphics where appropriate to enhance engagement, particularly in emails and promotional materials.

This context profile provides a comprehensive overview of McKinney Repertory Theatre, enabling AI assistants to generate tailored content that aligns with the organization's mission, activities, and communication style.

LXCL:Enjoy coming to all three (3) of the new works play readings on Feb. 12, 19, &amp; 26 at 7 PM. Includes: <ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Better Half Dead&nbsp;by Joan Torres on February 12, 2026 &nbsp;</li><li value="2" class="lxcl-listItem" dir="ltr">Tar-Tuff&nbsp;by Dr. Andrew Harris on February 19, 2026 &nbsp;</li><li value="3" class="lxcl-listItem" dir="ltr">The winning play of the Schulte Prize for Young Playwrights on February 26, 2026</li></ul>

Combo Ticket - All 3 Readings

LXCL:Ticket to the play reading for Better Half Dead&nbsp;by Joan Torres on February 12, 2026 at 7 PM

Better Half Dead Play Reading

LXCL:Ticket to the play reading forTar-Tuff&nbsp;by Dr. Andrew Harris on February 19, 2026 at 7 PM

Tar-Tuff Play Reading

LXCL:Ticket to the play reading for the winning play of the Schulte Prize for Young Playwrights on February 26, 2026 at 7 PM

Winner of the Schulte Prize for Young Playwrights

Thanks to a generous gift from Rainer &amp; Sandra Schulte, MRT proudly presents the inaugural McKinney New Works Play Reading Festival and Young Playwright Competition, a celebration of creativity, storytelling, and NTX voices in theatre. This new event will showcase three original works by local playwrights - two established and the winner of the Schulte Prize for Young Playwrights. &nbsp;Each original theatrical work will be performed as a live staged reading in the intimate, historic setting of the Heard-Craig Carriage House in downtown McKinney.<p fr-original-style="box-sizing: inherit; margin: 0px; color: rgb(94, 94, 94); font-family: Lato, arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: inherit; margin: 0px; color: rgb(94, 94, 94); font-family: Lato, arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; width: 100%; line-height: 1.5;"> The 2026 festival will feature:<p fr-original-style="box-sizing: inherit; margin: 0px; color: rgb(94, 94, 94); font-family: Lato, arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: inherit; margin: 0px; color: rgb(94, 94, 94); font-family: Lato, arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; width: 100%; line-height: 1.5;"> <ul fr-original-style="box-sizing: inherit; text-align: left; display: block; padding-left: 1.3em; margin: auto 16px; text-wrap: pretty; color: rgb(94, 94, 94); font-family: Lato, arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space-collapse: collapse; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: inherit; text-align: left; display: block; padding-left: 1.3em; margin: auto 16px; text-wrap: pretty; color: rgb(94, 94, 94); font-family: Lato, arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space-collapse: collapse; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><li fr-original-style="box-sizing: inherit; text-align: left;" style="box-sizing: inherit; text-align: left;">Better Half Dead by Joan Torres on February 12, 2026, at 7 PM &nbsp;</li><li fr-original-style="box-sizing: inherit; text-align: left;" style="box-sizing: inherit; text-align: left;">Tar-Tuff by Dr. Andrew Harris on February 19, 2026, at 7 PM &nbsp;</li><li fr-original-style="box-sizing: inherit; text-align: left;" style="box-sizing: inherit; text-align: left;">The winning play of the Schulte Prize for Young Playwrights on February 26, 2026, at 7 PM</li></ul><p fr-original-style="box-sizing: inherit; margin: 0px; color: rgb(94, 94, 94); font-family: Lato, arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: inherit; margin: 0px; color: rgb(94, 94, 94); font-family: Lato, arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; width: 100%; line-height: 1.5;"> <p fr-original-style="box-sizing: inherit; margin: 0px; color: rgb(94, 94, 94); font-family: Lato, arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: inherit; margin: 0px; color: rgb(94, 94, 94); font-family: Lato, arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; width: 100%; line-height: 1.5;"> Tickets:&nbsp;Tickets for all three (3) staged readings in the festival are $30, or $15 for individual readings. Secure your seats and be among the first to experience these exciting new works! All Play Readings are Rated PG-13.&nbsp;

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for purchasing tickets to the McKinney New Works Festival and the Schulte Prize for Young Playwrights! We are grateful for your support and excited to welcome you to this inaugural celebration of NTX storytelling.&nbsp; Please be sure to check the date and time listed on your tickets to confirm the specific play reading you have purchased. If you have purchased a Festival Combo Ticket, your admission includes all three play readings listed below. 2026 McKinney New Works Festival Schedule:&nbsp; &nbsp; &nbsp;* Better Half Dead by Joan Torres on February 12, 2026, at 7 PM&nbsp; &nbsp; &nbsp;* Tar-Tuff by Dr. Andrew Harris on &nbsp;February 19, 2026, at 7 PM&nbsp; &nbsp; &nbsp;* Winning Play of the Schulte Prize for Young Playwrights on February 26, 2026, at 7 PM All performances will take place at the Heard-Craig Center for the Arts. Your attendance helps us continue to support emerging artists and keep live theatre thriving in McKinney during this period, while our primary performance space is under renovation. Thank you again for being part of this exciting new festival. We look forward to welcoming you! Warm regards,McKinney Repertory Theatre

Thanks to a generous gift from Rainer &amp; Sandra Schulte, MRT proudly presents the inaugural McKinney New Works Play Reading Festival and Young Playwright Competition, a celebration of creativity, storytelling, and NTX voices in theatre. This new event will showcase three original works by local playwrights - two established and the winner of the Schulte Prize for Young Playwrights.  Each original theatrical work will be performed as a live staged reading in the intimate, historic setting of the Heard-Craig Carriage House in downtown McKinney.<p style="box-sizing:inherit;margin:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;line-height:1.5;max-width:100%"> The 2026 festival will feature:<p style="box-sizing:inherit;margin:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;line-height:1.5;max-width:100%"> <ul><li>Better Half Dead by Joan Torres on February 12, 2026, at 7 PM  </li><li>Tar-Tuff by Dr. Andrew Harris on February 19, 2026, at 7 PM  </li><li>The winning play of the Schulte Prize for Young Playwrights on February 26, 2026, at 7 PM</li></ul><p style="box-sizing:inherit;margin:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;line-height:1.5;max-width:100%"> <p style="box-sizing:inherit;margin:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;line-height:1.5;max-width:100%"> Tickets: Tickets for all three (3) staged readings in the festival are $30, or $15 for individual readings. Secure your seats and be among the first to experience these exciting new works! All Play Readings are Rated PG-13.

Mckinney Repertory Theatre

McKinney New Works Play Reading Festival ft. the Schulte Prize for Young Playwrights

205 W Hunt St

Combo Ticket - All 3 Readings

$30

Better Half Dead Play Reading

$15

Tar-Tuff Play Reading

$15

Winner of the Schulte Prize for Young Playwrights

$15

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