Mountain Counties Water Resources Association

### Context Profile for Mountain Counties Water Resources Association (MCWRA)

#### 1. Organization Mission & Cause
The Mountain Counties Water Resources Association (MCWRA) is dedicated to advocating for the sustainable management of water resources in the Sierra Nevada region of California. Their mission emphasizes collaboration among water agencies, stakeholders, and communities to ensure that water resources are managed effectively and equitably, addressing both current and future needs. The organization aims to promote awareness and education about water issues, support legislative initiatives, and facilitate discussions that lead to informed decision-making regarding water management.

#### 2. Type of Activities
MCWRA engages in a variety of activities, including:
- **Educational Forums:** Hosting events like the "MCWRA Fall 2025 Water Forum," which features legislative updates, keynote speakers, panel discussions, and networking opportunities.
- **Sponsorship and Fundraising Campaigns:** Actively soliciting sponsorships to support their events and initiatives.
- **Community Engagement:** Providing resources and information to local communities about water management and conservation efforts.
- **Advocacy:** Working with policymakers to influence legislation related to water resources.

#### 3. Tone of Voice
The tone of voice used by MCWRA is:
- **Professional and Informative:** The language is clear, direct, and focused on providing valuable information to stakeholders and the community.
- **Friendly and Inviting:** Communications often include welcoming phrases and encourage participation, making it approachable for a diverse audience.
- **Inspiring:** The organization aims to inspire action and collaboration among community members and stakeholders regarding water resource management.

#### 4. Emoji Usage
MCWRA does not prominently use emojis in their communications. The tone remains professional and serious, aligning with the nature of their work in water resource management. Any informal elements are minimal and do not include emojis.

#### 5. Key Facts
- **Founding Information:** Specific founding details were not found on the website; further research may be needed to gather historical context.
- **Scale:** MCWRA has conducted multiple campaigns and events, including at least 6 forms and 10 email campaigns.
- **Impact Metrics:** While specific metrics were not detailed on the website, the organization emphasizes community engagement and legislative advocacy as measures of their impact.
- **Volunteer Information:** The website does not provide explicit details about volunteer opportunities; however, community involvement is encouraged through events and forums.

#### 6. Writing Guidelines
Based on the existing content patterns observed:
- **Clarity and Conciseness:** Use straightforward language that conveys information clearly without unnecessary jargon.
- **Engagement Focus:** Encourage participation and collaboration in communications, inviting stakeholders to join events or support initiatives.
- **Professionalism:** Maintain a professional tone, particularly in formal communications such as event announcements and fundraising requests.
- **Personalization:** Use personalized greetings in emails to enhance engagement, as seen in their thank-you email template.

This context profile should guide the creation of tailored content that aligns with MCWRA's mission, tone, and activities, ensuring that communications resonate with their audience and effectively promote their initiatives.

LXCL:Non-MCWRA members and guests.

General Admission

LXCL:Active MCWRA members.

MCWRA Members

LXCL:MCWRA Board Directors.

MCWRA Board Directors

LXCL:Includes five (5) complimentary tickets to the event, reserved preferred seating, an exclusive speaking opportunity (lunch), an opportunity to provide materials at place settings, and logo prominently displayed on event materials.

Gold Sponsor

LXCL:Includes three (3) complimentary tickets to the event, reserved preferred seating, organization recognition from the stage, and logo displayed on event materials.

Silver Sponsor

LXCL:Includes one (1) complimentary ticket to the event, and logo on event materials.

Bronze Sponsor

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name ,<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Thank you for registering for the MCWRA Fall 2025 Water Forum! We look forward to an engaging event, and your registration greatly helps our mission.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Please connect with Justin Caporusso at <a fr-original-style="" href="mailto:justin@mountaincountieswater.com" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">justin@mountaincountieswater.com</a> with any questions.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Thanks, and we look forward to seeing you on Friday, November 21st!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Justin Caporusso<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Executive Director<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Mountain Counties Water Resources Association (MCWRA)

Please join us for the MCWRA Fall 2025 Water Forum at the beautiful Ridge Golf Course &amp; Events Center in Placer County! We’re looking forward to an informative statewide legislative debrief, interesting keynotes, engaging panel discussions, a delicious lunch, and several networking opportunities. We are currently soliciting sponsorships to support the MCWRA Fall 2025 Water Forum and would appreciate your partnership! Please take a look, and consider supporting this event. If you have any questions, or would like additional information, feel free to contact Justin Caporusso, MCWRA Executive Director, at (916) 412-0571 or via email at <a href="mailto:justin@mountaincountieswater.com" target="_blank">justin@mountaincountieswater.com</a>. Working Agenda (Subject to change)- Morning Welcome/Keynote- Afternoon Keynote: Congressman Kevin Kiley- 2025 Legislator of the Year Award Presentation PANEL: California Working Together as One – Building a Reliable Water FutureCalifornia’s water challenges are vast and complex, spanning every region of the state. From headwaters restoration and infrastructure resilience in the Sierra Nevada, to the delivery of safe and reliable water supplies to millions of urban residents, success requires a unified approach. This panel will bring together leaders from across the state—including the Metropolitan Water District, the Mountain Counties Water Resources Association/ACWA Region 3, and a representative from the North State—to discuss how collaboration between north and south, urban and rural, agricultural and municipal interests is essential to addressing today’s water concerns. Panelists will share their perspectives on current challenges, opportunities for innovation, and the importance of fostering partnerships that ensure long-term water reliability for all Californians. This session will also highlight a new north-south collaborative effort, with the goal of building momentum toward a joint statewide conversation, including a road tour in 2026 and presentations before the California United Water group and the Urban Water Institute Conference. Adán Ortega, Jr.Chair of the BoardThe Metropolitan Water District of Southern California David GuyPresidentNorthern California Water Association  Michael SaundersChairAssociation of California Water Agencies Region 3 PANEL: Forecast Informed Reservoir Operations (FIRO): Modernizing Water ManagementThis session will explore Forecast Informed Reservoir Operations (FIRO) a water management strategy that leverages improved monitoring, advanced weather and streamflow forecasting, and operational flexibility to provide operators with better information for reservoir release and retention decisions. FIRO has become an increasingly relevant tool in light of the State Water Board’s Delta Plan updates and the growing momentum around Healthy Rivers and Landscapes and the need for resiliency to a variable climate. Panelists HDR Engineering and partner agencies will highlight how FIRO is reshaping reservoir management practices, delivering multiple benefits for water supply, flood risk management, and ecosystem health. Chris DelaneySenior Hydrologic EngineerHDR Nathan PingelSurface Water Practice LeadHDR Joel FenolioDeputy ManagerCentral Valley OfficeUSBR John JamesDirector of Resource PlanningYCWA PANEL: Closing the Affordability Gap: Solutions for Small and Rural Water SystemsAffordability remains one of the most pressing challenges facing California’s water agencies—particularly small and rural systems serving dispersed populations with limited rate bases. As regulatory requirements and infrastructure costs continue to rise, the struggle to balance fiscal responsibility with equitable access to safe, reliable water service has never been greater. This panel will explore the development and implementation of a statewide Low Income Rate Assistance (LIRA) program and other affordability solutions aimed at supporting vulnerable ratepayers while sustaining the financial health of water providers. Panelists will discuss recent and forthcoming legislative efforts, lessons learned from existing local assistance programs, and the unique challenges faced by rural agencies that lack the economies of scale enjoyed by larger utilities. Michael MinklerGeneral ManagerCalaveras County Water District Noelle MattockUtility Government Relations AdministratorCity of Roseville, Environmental Utilities Bradley FranklinResearch FellowPublic Policy Institute of California Moderator: Susan PetersDirectorAmador Water Agency PANEL: Emergency Preparedness: Wildfire Awareness and Cybersecurity in the Sierra NevadaPublic water agencies in the Sierra Nevada face growing risks from both natural and digital threats. This session explores how utilities can strengthen preparedness and response through cutting-edge tools and collaboration. Presenters will discuss how real-time wildfire intelligence platforms are empowering communities with timely, transparent information during fast-moving fire events, and how agencies can safeguard critical infrastructure through robust cybersecurity practices. Together, these discussions will highlight practical strategies for building resilient water systems in the face of fire, technology, and change. Max RudstenVP of Business DevelopmentWatch Duty Hunter SargentCybersecurity Risk SpecialistACWA JPIA

Mountain Counties Water Resources Association

MCWRA Fall 2025 Water Forum

2020 Golf Course Rd

General Admission

$85

MCWRA Members

$75

MCWRA Board Directors

Free

Gold Sponsor

$2,500

Silver Sponsor

$1,500

Bronze Sponsor

$500