Member-to-Member, Inc.

### Context Profile for Member-to-Member, Inc.

#### 1. Organization Mission & Cause
**Mission:** Member-to-Member, Inc. (M2M) is dedicated to providing financial assistance to members of the Northwestern Rural Electric Cooperative Association, helping them maintain their electric service during times of need. The organization emphasizes that it is a "hand-up, not a handout," promoting dignity and self-sufficiency among its beneficiaries.

**Cause:** M2M aims to alleviate financial stress related to electric bills, ensuring that community members can access essential services without the fear of disconnection.

#### 2. Type of Activities
- **Fundraising Campaigns:** The organization runs various fundraising initiatives, such as the "Awesome Autumn Raffle," where proceeds directly support the M2M foundation.
- **Community Programs:** M2M provides direct financial support to members facing difficulties in paying their electric bills, fostering community resilience.

#### 3. Tone of Voice
- **Friendly and Supportive:** The language used on the website and in communications is warm and inviting, aiming to create a sense of community and support.
- **Inspiring:** The messaging often reflects a hopeful and uplifting tone, encouraging members to seek help and emphasizing the positive impact of the organization.
- **Professional:** While maintaining a friendly demeanor, the organization also conveys professionalism, particularly in its fundraising communications.

#### 4. Emoji Usage
- **Emojis:** The website does not prominently feature emojis in its content. However, in email communications, the tone remains friendly without relying on emojis for expression. This suggests a preference for clear, straightforward communication over casual or playful elements.

#### 5. Key Facts
- **Founding Information:** Member-to-Member, Inc. is associated with the Northwestern Rural Electric Cooperative Association, though specific founding details are not provided on the website.
- **Scale:** The organization has conducted at least 7 forms and 2 email campaigns, indicating a structured approach to outreach and fundraising.
- **Impact Metrics:** Specific metrics regarding the number of members assisted or funds raised are not detailed on the website.
- **Volunteer Information:** There is no explicit mention of volunteer opportunities or metrics related to volunteer involvement.

#### 6. Writing Guidelines
- **Clarity and Simplicity:** Use straightforward language that is easy to understand, avoiding jargon.
- **Community Focus:** Highlight the community aspect and the supportive nature of the organization in all communications.
- **Encouraging Language:** Use positive and uplifting phrases that inspire action and convey hope.
- **Consistency in Tone:** Maintain a friendly yet professional tone across all platforms, ensuring that the message aligns with the organization's mission of providing support and assistance.

This context profile serves as a foundational guide for generating personalized content that aligns with the values and mission of Member-to-Member, Inc.

Member-to-Member Inc. is holding a meat raffle with three exciting prizes! The grand prize includes a large freezer with 1/2 cow and 1/2 pig. The second and third prizes will each feature a small freezer with 1/4 cow and 1/4 pig. All meat will be purchased from the 4H Auction at the Crawford County Fair and will be delivered courtesy of NWREC within a 60-mile radius of our cooperative. The drawing will take place at our headquarters on Tuesday, August 26, 2025.

Meat Raffle

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741027722/zugrnuzty4zvxps9rk6c.png" style="width:600px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741027740/clityece4rpyerzcpvu2.png" style="width:600px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> <span fr-original-style="color: rgb(93, 14, 15); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(93, 14, 15);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">All proceeds go to our Member-to-Member foundation. M2M is a fund created by Northwestern Rural Electric Cooperative Assoc. Inc. that helps members keep their electric bills paid.   #SGC24161#SPR25002 <strong style="box-sizing:inherit;font-weight:700;color:rgb(93, 14, 15);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">M2M is a hand-up, not a handout.

Hi, First name, Thank you for purchasing a meat raffle ticket and supporting Member-to-Member, Inc. (M2M). Member-to-Member, Inc. is a fund created by Northwestern Rural Electric Cooperative Association, Inc. in 1985 to help members keep their electric bills paid. M2M is a hand-up, not a hand-out. For more information about M2M visit https://www.m2mfund.org/. Thank you again for your purchase. Your purchase greatly contributes to our efforts and helps keep the lights on for Northwestern REC members. Thank you, <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736522197/rb4sgua7x7sqprujpkem.jpg" style="width:157px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />https://www.m2mfund.org/1-800-352-0014

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741027722/zugrnuzty4zvxps9rk6c.png" style="width:600px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741027740/clityece4rpyerzcpvu2.png" style="width:600px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> All proceeds go to our Member-to-Member foundation. M2M is a fund created by Northwestern Rural Electric Cooperative Assoc. Inc. that helps members keep their electric bills paid.   #SGC24161#SPR25002 M2M is a hand-up, not a handout.

Member-to-Member, Inc.

Member-to-Member, Inc. 2025 Meat Raffle

Meat Raffle

$10