Member-to-Member, Inc.

### Context Profile for Member-to-Member, Inc.

#### 1. Organization Mission & Cause
**Mission:** Member-to-Member, Inc. (M2M) is dedicated to providing financial assistance to members of the Northwestern Rural Electric Cooperative Association, helping them maintain their electric service during times of need. The organization emphasizes that it is a "hand-up, not a handout," promoting dignity and self-sufficiency among its beneficiaries.

**Cause:** M2M aims to alleviate financial stress related to electric bills, ensuring that community members can access essential services without the fear of disconnection.

#### 2. Type of Activities
- **Fundraising Campaigns:** The organization runs various fundraising initiatives, such as the "Awesome Autumn Raffle," where proceeds directly support the M2M foundation.
- **Community Programs:** M2M provides direct financial support to members facing difficulties in paying their electric bills, fostering community resilience.

#### 3. Tone of Voice
- **Friendly and Supportive:** The language used on the website and in communications is warm and inviting, aiming to create a sense of community and support.
- **Inspiring:** The messaging often reflects a hopeful and uplifting tone, encouraging members to seek help and emphasizing the positive impact of the organization.
- **Professional:** While maintaining a friendly demeanor, the organization also conveys professionalism, particularly in its fundraising communications.

#### 4. Emoji Usage
- **Emojis:** The website does not prominently feature emojis in its content. However, in email communications, the tone remains friendly without relying on emojis for expression. This suggests a preference for clear, straightforward communication over casual or playful elements.

#### 5. Key Facts
- **Founding Information:** Member-to-Member, Inc. is associated with the Northwestern Rural Electric Cooperative Association, though specific founding details are not provided on the website.
- **Scale:** The organization has conducted at least 7 forms and 2 email campaigns, indicating a structured approach to outreach and fundraising.
- **Impact Metrics:** Specific metrics regarding the number of members assisted or funds raised are not detailed on the website.
- **Volunteer Information:** There is no explicit mention of volunteer opportunities or metrics related to volunteer involvement.

#### 6. Writing Guidelines
- **Clarity and Simplicity:** Use straightforward language that is easy to understand, avoiding jargon.
- **Community Focus:** Highlight the community aspect and the supportive nature of the organization in all communications.
- **Encouraging Language:** Use positive and uplifting phrases that inspire action and convey hope.
- **Consistency in Tone:** Maintain a friendly yet professional tone across all platforms, ensuring that the message aligns with the organization's mission of providing support and assistance.

This context profile serves as a foundational guide for generating personalized content that aligns with the values and mission of Member-to-Member, Inc.

LXCL:Awesome Autumn Raffle!Tickets are just $5 each, and the winner will receive: 2 Season Passes to Mount Pleasant Ski Resort, $100 in scratch-off lottery tickets, and an autumn-themed gift basket filled with locally produced goods!Total prize package is valued at $900. &nbsp; One winner will be drawn on Friday, November 7.

Awesome Autumn Raffle

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1758551862/wysiwyg/a5wiachnzaubl8g4gib0.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"> All Proceeds go to our Member-to-Member foundation. M2M is a fund created by Northwestern Rural Electric Cooperative Assoc. Inc. that helps members keep their electric bills paid. &nbsp; M2M is a hand-up, not a handout.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for purchasing an Awesome Autumn raffle ticket and supporting Member-to-Member, Inc. (M2M). Member-to-Member, Inc. is a fund created by Northwestern Rural Electric Cooperative Association, Inc. in 1985 to help members keep their electric bills paid. M2M is a hand-up, not a hand-out. For more information about M2M visit <a fr-original-style="" href="https://www.m2mfund.org/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://www.m2mfund.org/</a>. Thank you again for your purchase. Your purchase greatly contributes to our efforts and helps keep the lights on for Northwestern REC members. Thank you,&nbsp;<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736522197/rb4sgua7x7sqprujpkem.jpg" style="width: 157px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 157px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-class="fr-draggable">https://www.m2mfund.org/1-800-352-0014

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1758551862/wysiwyg/a5wiachnzaubl8g4gib0.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> All Proceeds go to our Member-to-Member foundation. M2M is a fund created by Northwestern Rural Electric Cooperative Assoc. Inc. that helps members keep their electric bills paid.   M2M is a hand-up, not a handout.

Member-to-Member, Inc.

Member-to-Member, Inc.'s Awesome Autumn Raffle

Awesome Autumn Raffle

$5