American Society of Interior Designers (ASID) Florida North Chapter

### Context Profile for American Society of Interior Designers (ASID) Florida North Chapter

1. **Organization Mission & Cause**:
   - The American Society of Interior Designers (ASID) Florida North Chapter is dedicated to advancing the profession of interior design and promoting the value of interior design to the public. Their mission focuses on enhancing the quality of life and the culture of the environment through interior design. They aim to foster a community of professionals who are committed to excellence in design and to advocating for the profession.

2. **Type of Activities**:
   - **Educational Programs**: The chapter offers study sessions for the NCIDQ (National Council for Interior Design Qualification) exams, such as the recent "NCIDQ-IDFX Study Topic: Programming and Site Analysis."
   - **Networking Events**: They host events like "Jacksonville A Progressive Evening Hosted by Ballard Designs" to connect professionals in the field.
   - **Workshops & Seminars**: Regular workshops and seminars are organized to provide ongoing education and professional development for members.
   - **Community Engagement**: The chapter engages in community programs that promote interior design awareness and its impact on quality of life.

3. **Tone of Voice**:
   - The tone of the ASID Florida North Chapter's communications is **professional yet approachable**. They convey a sense of community and support among interior design professionals while maintaining a focus on education and advocacy. The language is clear and informative, often encouraging participation and engagement.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains formal and professional, which aligns with the organization's focus on education and advocacy in the interior design field.

5. **Key Facts**:
   - **Founding Info**: ASID was established in 1975 and has local chapters across the United States, including the Florida North Chapter.
   - **Scale**: The Florida North Chapter serves a diverse group of interior design professionals and students in the region.
   - **Impact Metrics**: Specific metrics regarding the impact of their programs and events are not detailed on the website; however, they emphasize the importance of professional development and community engagement.
   - **Volunteer Info**: Opportunities for volunteering and involvement in chapter activities are encouraged, although specific volunteer metrics are not provided.

6. **Writing Guidelines**:
   - **Clarity and Professionalism**: Use clear and concise language that reflects the professionalism of the interior design industry.
   - **Encouraging Engagement**: Incorporate calls to action that invite participation in events, workshops, and educational programs.
   - **Community Focus**: Highlight the community aspect of the organization, fostering a sense of belonging among members.
   - **Educational Emphasis**: Ensure that communications reflect the educational goals of the organization, providing valuable information and resources for members.

This context profile serves as a foundational guide for creating personalized and relevant content for the ASID Florida North Chapter, ensuring alignment with their mission, activities, and communication style.

ASID Member

ASID Non Member

Student

<p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><span data-olk-copy-source="MessageBody" fr-original-style="font-family: verdana, sans-serif; font-size: small;" id="isPasted" style="font-family: verdana, sans-serif; font-size: small; box-sizing: inherit;">This guided event offers interior designers the opportunity to see, feel, and interact with scenic textures. Indulge your creative senses and connect with fellow designers in an artistic and inspiring environment. Watch live demonstrations of our signature finishes &amp; learn about modern applications from decorative plaster and metallics to scenic paint</span></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><span data-olk-copy-source="MessageBody" fr-original-style="" id="isPasted" style="box-sizing: inherit;">Agenda:</span></p><div data-olk-copy-source="MessageBody" fr-original-style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: small; line-height: inherit; font-family: verdana, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(36, 36, 36); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" id="isPasted" style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: small; line-height: inherit; font-family: verdana, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(36, 36, 36); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;">Introduction of The Designer Hub and Metro Finishes</div><div fr-original-style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: small; line-height: inherit; font-family: verdana, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(36, 36, 36); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: small; line-height: inherit; font-family: verdana, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(36, 36, 36); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;">Live demonstration of Venetian plaster, lime wash, and metallic finishing techniques</div><div fr-original-style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: small; line-height: inherit; font-family: verdana, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(36, 36, 36); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: small; line-height: inherit; font-family: verdana, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(36, 36, 36); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;">Interactive texture bar featuring various finishes</div><div fr-original-style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: small; line-height: inherit; font-family: verdana, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(36, 36, 36); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: small; line-height: inherit; font-family: verdana, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(36, 36, 36); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;">Insights into modern applications</div><div fr-original-style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: small; line-height: inherit; font-family: verdana, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(36, 36, 36); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: small; line-height: inherit; font-family: verdana, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(36, 36, 36); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;">Storytelling of projects from theme parks, hotels, and custom homes</div><div fr-original-style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: small; line-height: inherit; font-family: verdana, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(36, 36, 36); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: small; line-height: inherit; font-family: verdana, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(36, 36, 36); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;">Designer Spotlight</div><div fr-original-style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: small; line-height: inherit; font-family: verdana, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(36, 36, 36); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: 400; font-stretch: inherit; font-size: small; line-height: inherit; font-family: verdana, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(36, 36, 36); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;">Selfie wall</div>

<p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name</span>,</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Thank you for registering for our event and supporting our cause. We look forward to seeing you there!</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Marisa Szymanski</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">communications@fln.asid.org</p>

<p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><span>This guided event offers interior designers the opportunity to see, feel, and interact with scenic textures. Indulge your creative senses and connect with fellow designers in an artistic and inspiring environment. Watch live demonstrations of our signature finishes &amp; learn about modern applications from decorative plaster and metallics to scenic paint</span></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><span>Agenda:</span></p><div>Introduction of The Designer Hub and Metro Finishes</div><div>Live demonstration of Venetian plaster, lime wash, and metallic finishing techniques</div><div>Interactive texture bar featuring various finishes</div><div>Insights into modern applications</div><div>Storytelling of projects from theme parks, hotels, and custom homes</div><div>Designer Spotlight</div><div>Selfie wall</div>

American Society of Interior Designers (ASID) Florida North Chapter

Metro Finishes & The Designer Hub September Event!

2405 Coolidge Ave

ASID Member

$5

ASID Non Member

$10

Student

Free