Matthew Mark Foundation

### Context Profile for Matthew Mark Foundation

1. **Organization Mission & Cause**:
   - The Matthew Mark Foundation is dedicated to empowering youth through cycling, providing them with skills, confidence, and a sense of community. Their mission focuses on creating a supportive environment where children can learn mountain biking fundamentals while enjoying outdoor adventures. The foundation aims to foster a love for cycling and promote physical activity among young riders aged 5-9.

2. **Type of Activities**:
   - **Camps**: The foundation organizes various camps, such as the "Lil' Gnarlies Fall Camp," which includes on-bike skills, games, group rides, and off-bike play, led by certified coaches.
   - **Community Programs**: They offer programs tailored for different skill levels, focusing on safety and fun while enhancing biking skills.
   - **Fundraising Campaigns**: The foundation runs fundraising campaigns to support their activities and provide affordable access to their programs.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **encouraging**, and **inspiring**. The language is accessible and engaging, aimed at both children and their parents, emphasizing fun and safety. Phrases like "pure trail fun" and "grow their confidence" reflect a positive and uplifting approach.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. Their content is straightforward and professional, focusing on clarity and engagement without the casualness that emojis might imply.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The foundation has conducted 17 total forms and sent out 87 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed, the focus on skill development and community building suggests a commitment to measurable outcomes in youth development.
   - **Volunteer Info**: The website emphasizes the importance of certified coaching, suggesting that volunteers may be involved in supporting these programs, although specific volunteer opportunities were not detailed.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and encouraging tone that resonates with both children and parents. 
   - **Clarity**: Ensure that information is presented clearly and concisely, with a focus on the benefits of the programs.
   - **Engagement**: Use engaging language that highlights fun and adventure, encouraging participation and excitement about cycling.
   - **Safety Focus**: Always emphasize safety in activities and gear requirements, as this is a critical aspect of their programs.

### Actionable Insights for Future Content:
- Emphasize the joy and adventure of cycling in all communications.
- Highlight the skills and confidence that participants will gain through the programs.
- Maintain a friendly and approachable tone, ensuring that content is relatable for both kids and parents.
- Use clear calls to action to encourage registration and participation in camps and events.
- Ensure all safety information is prominently featured and easy to understand.

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Join our fall XC mountain bike team led by Coach Ella Boyer. Includes 30+ coached practices, 3 Saturday long rides, a custom jersey, race prep, and off-day training plans. Designed for intermediate riders ages 10-15 preparing for a real XC race. Space is limited to 6 riders. </span></p>

Fall 2025 XC Race Team Registration (Ages 13-17)

<p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name</span>,</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" id="isPasted" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Thank you for signing up for the <strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Matthew Mark Foundation XC Race Team &ndash; Fall 2025!</strong> We&#39;re thrilled to have your rider join our small but mighty team.&nbsp;</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Coach Ella and the MMF crew are committed to making this season one of growth, challenge, and faith-filled encouragement&ndash;on and off the bike.&nbsp;</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">You&#39;ll receive a welcome email soon with more details, training tips, your team jersey info, and an invite to a &quot;meet the coach&quot; gathering and group ride.&nbsp;</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Until then, if you have any questions, don&#39;t hesitate to reach out!&nbsp;</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><a fr-original-style="" href="https://docs.google.com/forms/d/e/1FAIpQLSdBWw2d11jaJfUNrvmauBuagCdOOdFvRjXF4WolVwOH_5O-kQ/viewform" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Please don&#39;t forget to sign our WAIVER (required for all riders)</a></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">See you on the trails!</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Joseph Olivarez, Founder and President</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Matthew Mark Foundation&nbsp;</p>

<div><strong>Matthew Mark Foundation XC Race Team – Fall 2025</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>A 15-week mountain bike race team for intermediate riders ages 10–15, focused on physical discipline, spiritual growth, and preparation for a real XC race. Limited to 6 riders. Fall session begins September 2.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>We believe training the body can help train the spirit. Our goal is not just to build racers—but to build strong, humble, resilient young people who ride (and live) with purpose.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Price:</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>$755 per participant</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Includes all coaching, off-day training plans, and a <strong>custom MMF race team jersey</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><em>Race entry fees and lodging (if overnight) are <strong>not included,</strong> but coaches will be on-site to support you during race weekend</em></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Schedule &amp; Structure:</strong></div><div><br /></div><div><strong>September 2 – December 15, 2025</strong></div><div><strong>Tuesdays &amp; Thursdays </strong><strong>| 4:30 PM – 6:30 PM</strong></div><div><strong>Saturday Long Rides (8:00–11:30 AM)</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>September 20</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>October 18</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>December 6</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><em>Note: Practice times may adjust slightly as daylight changes in late fall.</em></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>What’s Included:</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>30+ weekday coached practices</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><strong><br /></strong></p><div><strong>3 endurance-based Saturday rides</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><strong><br /></strong></p><div><strong>Custom MMF Team Jersey</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><strong><br /></strong></p><div><strong>Off-day training plan</strong> for solo workouts</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Mentorship and encouragement at the fall race</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Small-group format for personalized instruction<br /><br />---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Team Size:</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Limited to 6 riders only</strong></div><div>We’re keeping this group small to ensure close mentorship, accountability, and personalized progression.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Who This Is For:</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Riders ages 10–15</strong> who are ready to commit to growth—on and off the bike. Ideal for those with intermediate skills who want to explore racing and deepen their discipline.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>To participate, riders must:</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Ride all green/blue trails confidently, handle black trail sections, drops up to 2ft, and rock gardens</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Complete <strong>10–15 miles per weekday practice</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Ride up to <strong>30 miles on Saturdays</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Train <strong>3 additional hours per week </strong>outside of team practice (training plan provided)</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Attend practices regularly and bring a <strong>coachable, committed attitude</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>What We’ll Cover:</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Heart rate zone training &amp; endurance building</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Skills progression &amp; interval work</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Nutrition, recovery, and bike fitting basics</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Race-day prep, pacing, and goal setting</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Faith-forward mentorship rooted in Scripture</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>A growth mindset and long-term discipline</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Race Goal:</strong></div><div><br /></div><div><strong>AMBCS “Atilia the Hun” – Hot Springs, AR</strong></div><div><strong>November 8–9, 2025</strong></div><div>Team coaching and support will be provided, but <strong>race fees and travel costs are not included</strong> in registration (registration link coming soon).</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><a href="https://docs.google.com/forms/d/e/1FAIpQLSdBWw2d11jaJfUNrvmauBuagCdOOdFvRjXF4WolVwOH_5O-kQ/viewform" target="_blank">S</a><span><a href="https://docs.google.com/forms/d/e/1FAIpQLSdBWw2d11jaJfUNrvmauBuagCdOOdFvRjXF4WolVwOH_5O-kQ/viewform" target="_blank">IGN OUR WAIVER HERE</a></span></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%">---</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Meet Your Coach: Ella Boyer<br /><br /></strong></div><div>Ella Boyer is the driving force behind the MMF XC Race Team—an experienced, faith-driven coach who brings energy, empathy, and real race success to every session.</div><ul><li><div><strong>Proven Racer:</strong> Ella has competed at the highest levels of youth cross-country mountain biking for over five years. She's earned <strong>6th place in Varsity NICA</strong> two years in a row, consistently finishing in the <strong>top 5 overall </strong>in other seasons. Her race résumé includes elite-level competitions like the <strong>US Pro Cup</strong> and <strong>AMBCS</strong> series events. Ella knows what it means to push hard, lead the pack, and grow through every race. </div></li><li><div><strong>Expert Training Partner:</strong> She knows firsthand what race prep demands—both physically and mentally—and brings that insight directly to her coaching.</div></li><li><div><strong>Dedicated Mentor: </strong>Ella builds deep relationships with every rider, crafting training plans, setting personalized goals, and celebrating growth—on and off the bike.</div></li><li><div><strong>Faith-Centered Leadership:</strong> Grounded in Scripture, Ella guides the team with purpose and encouragement, helping young riders see their athletic development as part of their spiritual journey. Her coaching reflects our core verse from Hebrews 12:1–2.</div></li><li><div><strong>Perfect Fit for MMF: </strong>With her mix of race experience, coaching passion, faith-drive, and youth leadership, Ella is the ideal coach to lead this small, high-performing team.</div></li></ul><div><em>“Let us run with endurance the race that is set before us, looking unto Jesus, the author and finisher of our faith.”</em></div><div><em>— Hebrews 12:1–2</em></div><div><br /></div>

Matthew Mark Foundation

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MMF XC Race Team – Fall 2025

2400 N Walton Blvd

Fall 2025 XC Race Team Registration (Ages 13-17)

$755