Matthew Mark Foundation

### Context Profile for Matthew Mark Foundation

1. **Organization Mission & Cause**:
   - The Matthew Mark Foundation is dedicated to empowering youth through cycling, providing them with skills, confidence, and a sense of community. Their mission focuses on creating a supportive environment where children can learn mountain biking fundamentals while enjoying outdoor adventures. The foundation aims to foster a love for cycling and promote physical activity among young riders aged 5-9.

2. **Type of Activities**:
   - **Camps**: The foundation organizes various camps, such as the "Lil' Gnarlies Fall Camp," which includes on-bike skills, games, group rides, and off-bike play, led by certified coaches.
   - **Community Programs**: They offer programs tailored for different skill levels, focusing on safety and fun while enhancing biking skills.
   - **Fundraising Campaigns**: The foundation runs fundraising campaigns to support their activities and provide affordable access to their programs.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **encouraging**, and **inspiring**. The language is accessible and engaging, aimed at both children and their parents, emphasizing fun and safety. Phrases like "pure trail fun" and "grow their confidence" reflect a positive and uplifting approach.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. Their content is straightforward and professional, focusing on clarity and engagement without the casualness that emojis might imply.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The foundation has conducted 17 total forms and sent out 87 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed, the focus on skill development and community building suggests a commitment to measurable outcomes in youth development.
   - **Volunteer Info**: The website emphasizes the importance of certified coaching, suggesting that volunteers may be involved in supporting these programs, although specific volunteer opportunities were not detailed.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and encouraging tone that resonates with both children and parents. 
   - **Clarity**: Ensure that information is presented clearly and concisely, with a focus on the benefits of the programs.
   - **Engagement**: Use engaging language that highlights fun and adventure, encouraging participation and excitement about cycling.
   - **Safety Focus**: Always emphasize safety in activities and gear requirements, as this is a critical aspect of their programs.

### Actionable Insights for Future Content:
- Emphasize the joy and adventure of cycling in all communications.
- Highlight the skills and confidence that participants will gain through the programs.
- Maintain a friendly and approachable tone, ensuring that content is relatable for both kids and parents.
- Use clear calls to action to encourage registration and participation in camps and events.
- Ensure all safety information is prominently featured and easy to understand.

LXCL:Includes 14 weeks of race-focused enduro coaching (Sept 15 – Dec 15), MMF team jersey, t-shirt, and small group training with PMBIA-certified coach, Joseph Olivarez. Ages 10-15 | Intermediate + Riders Only | Max 6 spots

MMF Youth Enduro Team  – Fall 2025

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thanks for registering for the MMF Youth Enduro Team &ndash; Fall 2025! We&#39;re pumped to have your rider join us for this focused, small-group race training experience.<div dir="auto" fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"> </div>Here&rsquo;s what you need to know: Training ScheduleMondays, 5:00&ndash;7:00 PMSeptember 15 &ndash; December 15, 2025 Weekly locations will rotate (Coler, Blowing Springs, Handcut Hollow, Slaughter Pen) We&rsquo;ll send location details and updates via text/email each week<div dir="auto" fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"> </div><div dir="auto" fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"> </div>Required Gear<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Front suspension mountain bike (dropper post/full suspension encouraged)</li><li fr-original-style="" style="box-sizing: inherit;">Full-face helmet</li><li fr-original-style="" style="box-sizing: inherit;">Knee pads</li><li fr-original-style="" style="box-sizing: inherit;">Water (hydration pack or bottle)</li><li fr-original-style="" style="box-sizing: inherit;">Bike multi-tool</li><li fr-original-style="" style="box-sizing: inherit;">MTB-specific shoes (no sneakers)</li><li fr-original-style="" style="box-sizing: inherit;">Backpack or hip pack (encouraged)</li></ul> Included with Your Registration<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">14 small-group sessions</li><li fr-original-style="" style="box-sizing: inherit;">MMF Enduro Team jersey</li><li fr-original-style="" style="box-sizing: inherit;">Race prep and support</li><li fr-original-style="" style="box-sizing: inherit;">Coaching by Joseph Olivarez (PMBIA Level 1 &amp; 2 Certified)</li></ul><div dir="auto" fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"> </div>Please make sure your rider&rsquo;s bike is in solid working condition before our first session. We&rsquo;re excited to hit the trails, grow together, and prep for an amazing fall of riding and racing. If you have any questions between now and kickoff, don&rsquo;t hesitate to reach out.<div dir="auto" fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"> </div> <a fr-original-style="" href="https://docs.google.com/forms/d/e/1FAIpQLSdBWw2d11jaJfUNrvmauBuagCdOOdFvRjXF4WolVwOH_5O-kQ/viewform" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Please don&#39;t forget to sign our WAIVER (required for all riders)</a> See you on the trails!Joseph Olivarez, Founder and PresidentMatthew Mark Foundation&nbsp;

MMF Youth Enduro Team – Fall Session Ages 10–15 | Intermediate+ Riders | Race-Focused | Co-Ed Mondays | 5:00–7:00 PM September 15 – December 15, 2025 (Adjustments made for daylight as needed) Total Sessions: 14 MondaysCost: $395--- Max Participants: 6 Riders Small group. Big focus. Individualized coaching and a strong sense of team. --- Program Overview: The Matthew Mark Foundation Youth Enduro Team is a focused fall training group for intermediate to advanced riders (ages 10–15) who are ready to build endurance, elevate technical skills, and train for real enduro racing — all in a fun, structured, and supportive environment. This is not a beginner program. Riders must already be confident on technical terrain and prepared to push themselves physically and mentally. --- What We’ll Train: Jumping, roll-downs, drops &amp; trail features Cornering, line choice &amp; race flow Sprint segments, punchy climbs, and pacing Safe progression to ride faster and more in control Mental strategy, race readiness, and team bonding --- Requirements to Join: Must be intermediate level or higher Must be able to ride 5–10+ miles per session Strong listening skills and consistent attendance Respect for coaches, teammates, and trails Positive, race-minded attitude --- Gear Checklist (Required): Bike: Front suspension required (hardtail minimum) Dropper post and full suspension encouraged Must be in safe, working condition (no mechanical issues) Rider Gear: Full-face helmet (required) Knee pads (required) Mountain bike-specific shoes (flat or clipless) &gt; No sneakers, basketball shoes, or running shoes Water (hydration pack or water bottle carried on rider) Multi-tool or bike tool (must carry every ride) Optional but Encouraged: Backpack or hip pack Gloves --- <div>Meet Your Coach: Joseph Olivarez – Founder of the Matthew Mark Foundation Level 1 &amp; 2 PMBIA Certified Coach </div><div> </div><div>Joseph Olivarez is the founder and heartbeat of the Matthew Mark Foundation—a coach, teacher, and trail evangelist who brings decades of experience in education, competitive sports, and Christ-centered mentorship.</div><div> </div><ul><li><div>Multi-Sport Athlete &amp; Competitor: Joseph played varsity lacrosse in high school and has placed 1st and 2nd in multiple Brazilian Jiu Jitsu competitions. He knows what it takes to train hard, compete with purpose, and bounce back with humility.</div></li><li><div> Enduro-Ready Rider: A skilled and fearless rider, Joseph regularly trains on the toughest trails in Northwest Arkansas. He loves jumps, drops, tech, and speed—and has raced in the AES Enduro Series, placing 5th overall in the Amateur E‑MTB Men | Open category at the 2024 Bella Vista Enduro. He rides what he teaches, and his joy for progression is contagious.</div></li><li><div>Award-Winning Educator: Joseph was named Teacher of the Year by Albemarle County Magazine (2012) and recognized as Innovator of the Year by the Menifee Union School District for his creative, student-first approach to teaching.</div></li><li><div>Creative &amp; Credentialed: A featured Artist of the Month (Menifee Arts Council), Joseph holds two degrees in music, a K–12 teaching credential in both CA and AR, and an administrative credential—but his strongest asset is how he connects with young people through authenticity, laughter, and purpose.</div></li><li><div>Faith-Driven Leader: Everything Joseph builds—on trails, in classrooms, or through programming—is rooted in faith, humility, and a relentless belief that outdoor adventure can help heal, inspire, and transform lives.</div></li></ul><div> </div><div>From podium finishes and trail sessions to fatherhood and faith-based mentorship, Joseph leads by doing—with love, grit, and vision.</div>--- Included with Registration: 14 weeks of race-focused enduro training Official MMF Enduro Team Jersey Small group coaching (6 riders max) Race-day prep and support for fall enduro events Trail strategy, progression, and mentorship --- Trail Locations: We’ll rotate through the best enduro terrain NWA has to offer — including, Blowing Springs, Handcut Hollow, Slaughter Pen and more. Locations sent via text/email each week. --- Program Cost: $395 Includes jersey, t-shirt, 14 sessions, and access to a high-level coaching experience in a small-team format.  <a href="https://docs.google.com/forms/d/e/1FAIpQLSdBWw2d11jaJfUNrvmauBuagCdOOdFvRjXF4WolVwOH_5O-kQ/viewform" target="_blank">Please don't forget to sign our WAIVER (required for all riders).</a>  Weather Policy<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;padding:12pt 0px;margin:0px;line-height:1.15;width:100%;box-sizing:inherit;max-width:100%">If weather conditions are unsafe (heavy rain, storms, extreme temperatures, etc.), the ride will be canceled for that week. We will ride in light rain, but cancel for lightning, high wind, or extreme cold. We have two scheduled rain days if needed.<div> </div><div> </div>

Matthew Mark Foundation

MMF Youth Enduro Team – Fall Session

2400 N Walton Blvd

MMF Youth Enduro Team – Fall 2025

$395

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