Museum of Chinese In America (MOCA)

### Context Profile for Museum of Chinese In America (MOCA)

#### 1. Organization Mission & Cause
The Museum of Chinese in America (MOCA) is dedicated to preserving and presenting the history, culture, and contributions of Chinese Americans. Their mission is to provide a platform for understanding the complexities of the Chinese American experience and to foster a deeper appreciation of the rich cultural heritage that contributes to the broader American narrative. MOCA aims to educate the public about the historical and contemporary issues facing the Chinese American community, promoting dialogue and understanding through exhibitions, programs, and community engagement.

#### 2. Type of Activities
- **Exhibitions**: MOCA hosts a variety of exhibitions that highlight the history and contributions of Chinese Americans, often featuring artifacts, photographs, and multimedia presentations.
- **Educational Programs**: The museum conducts workshops, lectures, and school programs aimed at educating diverse audiences about Chinese American history and culture.
- **Community Events**: MOCA organizes cultural festivals, family days, and special events that engage the local community and celebrate Chinese heritage.
- **Fundraising Campaigns**: The organization runs campaigns to support its programs and initiatives, such as the recent "Tic-Tac-Toe Chicken" campaign, which promotes a children's book inspired by a local cultural story.

#### 3. Tone of Voice
The tone of MOCA's communications is friendly, engaging, and educational. The language used is accessible and inviting, aiming to connect with a diverse audience while maintaining a sense of professionalism. The organization often employs an inspiring tone, especially when discussing community involvement and cultural pride.

#### 4. Emoji Usage
MOCA does not prominently feature emojis in their communications. Their content tends to be more formal and focused on conveying information clearly and respectfully, aligning with their educational mission.

#### 5. Key Facts
- **Founding Information**: MOCA was established in 1980 and has since become a vital institution for the Chinese American community in New York City.
- **Scale**: The museum has hosted numerous exhibitions and educational programs, with a significant number of email campaigns (49) indicating active engagement with their audience.
- **Impact Metrics**: While specific metrics are not detailed on the website, MOCA emphasizes its role in community education and cultural preservation.
- **Volunteer Information**: MOCA encourages community involvement and often seeks volunteers for various programs and events, fostering a sense of community ownership and participation.

#### 6. Writing Guidelines
- **Style**: Use clear, concise language that is accessible to a broad audience. Avoid jargon and ensure that the content is engaging and informative.
- **Structure**: Organize content with headings and bullet points where appropriate to enhance readability.
- **Inclusivity**: Ensure that the language is inclusive and respectful, reflecting the diverse backgrounds of the audience.
- **Call to Action**: Encourage community participation and support through clear calls to action, whether for events, donations, or volunteer opportunities.

### Conclusion
This context profile for the Museum of Chinese in America (MOCA) provides essential insights into their mission, activities, tone, and communication style. By adhering to these guidelines, AI assistants can generate content that resonates with MOCA's audience and supports their goals of education and cultural preservation.

Enjoy unlimited wine and spirit tastings paired with delectable hors d'oeuvres. Plus, all General Admission guests receive a complimentary MyMOCA Membership-your passport to art, culture, and community all year long!

General Admission

Enjoy unlimited wine and spirit tastings paired with delectable hors d'oeuvres. 

MyMOCA Member

Be featured with premier sponsorship recognition at the event, plus enjoy VIP access for 8 guests to savor unlimited wine and spirit tastings alongside gourmet hors d'oeuvres.

Event Sponsorship

Check made out to: "Museum of Chinese in America
Address to send check: "MOCA, 215 Centre Street, 2nd Floor, New York, NY 10013 

<p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name</span>,</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Thank you for registering for the MOCA AANHPI Wine &amp; Spirits Benefit and supporting the stories of Chinese in America. Your registration greatly helps our mission. 🚀</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause!</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Michael Lee</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">mlee@mocanyc.org</p>

<p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%">Celebrate Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month at the <strong>MOCA AANHPI Wine &amp; Spirits Benefit</strong>! </p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%">This exclusive event supports MOCA's mission to illuminate and celebrate the stories of Chinese in America. Enjoy an exquisite selection of wines donated by MOCA Trustee who is a certified sommelier, along with spirits crafted by innovative AANHPI entrepreneurs. Savor hors d'oeuvres from Chinatown's finest eateries, all while meeting fellow enthusiasts and supporters.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><strong>Co-Hosts:</strong></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><span>Asian Americans in Media (AIM)</span></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><span>Asian Columbia Alumni Association (ACAA)</span></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><span><span>Dartmouth Asian Pacific American Alumni Association (DAPAAA)</span></span></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><span>Harvard Asian-American Alumni Alliance (H4A)</span></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><span>Thai American Bar Association (TABA)</span></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><span>University of Pennsylvania Asian Alumni Network (UPAAN) </span></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Dress: </strong>Festive or Business Casual Attire</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%">Proceeds from the benefit will support the development of MOCA's upcoming exhibition, <em><strong>hapa.me</strong></em>, which delves into the complexities of mixed-race AANHPI identity and is scheduled to open in October 2025.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><b>Musical Rap Performance by XIAO XIAO</b><b><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1746807950/wysiwyg/a1d4f6dgnqxngmdk2qzu.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /></b>Xiaochen Sean Yu was born in Shanghai and moved to the states at age 6. As XIAO XIAO, he writes, produces, and performs songs about identity, belonging, and feeling. He enjoys capturing vignettes of different moments and chapters of his life through songwriting and storytelling. He is inspired by artists like 2Pac, Jay Chou, and A.G. Cook.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><b>Creative Arts Workshop &amp; Exhibition by Yu Rong</b></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1746808192/wysiwyg/bwyukwgbqpjyyae2opg9.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Featured </strong><span><strong>Wine</strong></span><strong>s &amp; </strong><span><strong>Spirit</strong></span><strong>s Include:</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><span><strong>2006 Beaux Freres Willamette Valley, Oregon Pinot Noir</strong></span></div><div>This exquisite Pinot Noir comes from the renowned Beaux Freres <span>wine</span>ry, a partnership between <span>wine</span>maker Mike Etzel and his brother-in-law, the legendary <span>wine</span> critic Robert Parker. The 2006 vintage showcases the best of Oregon's Willamette Valley, offering a harmonious blend of fruit from some of the region's most prestigious vineyards. With its silky texture and vibrant flavors, this <span>wine</span> embodies the elegance and complexity that have made Beaux Freres a cult favorite among Pinot Noir enthusiasts.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><span><strong>2002 Kobalt Napa, CA, Cabernet Sauvignon</strong></span></div><div>The 2002 Kobalt Cabernet Sauvignon represents the passionate vision of owner Kevin Carriker, who transformed his home <span>wine</span>making hobby into a commercial venture. Named after a mischievous underground <span>spirit</span>, Kobalt <span>wine</span>s are crafted with the expert guidance of renowned <span>wine</span>maker Mark Herold. This vintage promises to deliver the rich, bold flavors characteristic of Napa Valley Cabernet Sauvignon, making it a true treasure for collectors and enthusiasts alike.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><span><strong>2004 Merus, Napa, CA, Cabernet Sauvignon</strong></span></div><div>Merus began as the quintessential "garage <span>wine</span>," crafted by founders Erika J. Gottl and Mark Herold in their Napa home. The 2004 vintage represents a pivotal moment in the <span>wine</span>ry's history, showcasing the passion and dedication that earned Merus international acclaim. This Cabernet Sauvignon embodies the intense, hand-crafted approach that defines Merus, offering a taste of Napa Valley's exceptional terroir and <span>wine</span>making expertise.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><span><strong>2004 Robert Foley Claret, Napa, CA</strong></span></div><div>Crafted by Napa <span>wine</span>making legend Robert Foley, this Claret exemplifies the <span>wine</span>maker's commitment to producing bold, flavorful <span>wine</span>s. Foley's expertise, honed at prestigious <span>wine</span>ries like Markham and Pride Mountain Vineyards, shines through in this blend. The 2004 vintage likely showcases Foley's signature style: plush, creamy tannins balanced with purpose and finesse.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><span><strong>2010 Guigal D'Ampuis, Northern Rhone FR</strong></span></div><div>This exceptional <span>wine</span> from the Northern Rhone represents the pinnacle of Syrah production. Crafted by the renowned Guigal family, the D'Ampuis comes from some of the most prestigious plots in the Côte-Rôtie appellation. The 2010 vintage is particularly noteworthy, as it was an excellent year in the Northern Rhone, promising a <span>wine</span> of great depth, complexity, and aging potential.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><span><strong>2003 Leoville Poyferre, Bordeaux FR</strong></span></div><div>Château Léoville Poyferré, a distinguished Second Growth from Saint-Julien, produced an exceptional <span>wine</span> in the legendary 2003 vintage. This year was marked by an intense heatwave in Bordeaux, resulting in ripe, concentrated <span>wine</span>s. The 2003 Léoville Poyferré likely showcases the power and opulence characteristic of this vintage, while maintaining the elegance and finesse for which the château is known.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1746808265/wysiwyg/tjuqdlpa80kmjwhtxffg.jpg" style="box-sizing:inherit;position:relative;cursor:pointer;padding:0px 1px;user-select:none;width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;max-width:100%" /><strong><br /></strong></div><div><strong>Hapa.me</strong></div><div>Delve into the evolving landscape of mixed-race identity with "hapa.me," an updated and expanded exhibition by artist Kip Fulbeck. Building upon his groundbreaking "Hapa Project," Fulbeck revisits his original subjects after 15 years, pairing their initial portraits and handwritten statements with contemporary images and reflections. This powerful juxtaposition reveals not only physical transformations but also shifts in perspective and outlook, offering a poignant commentary on the complexities of heritage and self-discovery. "hapa.me" also introduces portraits of hundreds of new participants and an interactive element inviting visitors to contribute their own stories. Explore the nuances of identity, challenge societal perceptions, and celebrate the rich tapestry of multiracial experiences in America. A companion catalog featuring essays by Hapa luminaries further enriches this timely and thought-provoking exhibition.</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Museum of Chinese in America (MOCA)</strong></div><div>MOCA is dedicated to preserving, illuminating, and celebrating the rich history and contributions of Chinese in America. By fostering understanding and greater recognition of our experiences, we endeavor to inspire and connect all Americans.</div>