Elk Rapids Cinema - Chalfonte Theatre

### Context Profile for Elk Rapids Cinema - Chalfonte Theatre

#### 1. Organization Mission & Cause
**Mission:** The Elk Rapids Cinema - Chalfonte Theatre aims to enrich the cultural landscape of Northern Michigan by providing exceptional arts and culture programming. They focus on creating memorable experiences through live performances, films, and community events that foster a love for the arts.

**Cause:** Their commitment is to support local artists and bring high-quality entertainment to the community, enhancing the cultural vitality of the region.

#### 2. Type of Activities
- **Live Performances:** Hosting events like "Switchback's Celtic Christmas," which features music, storytelling, and traditional performances.
- **Film Screenings:** Offering a variety of films to the community, enhancing local access to cinema.
- **Community Engagement:** Programs designed to involve local residents in arts and culture, including volunteer opportunities and educational initiatives.

#### 3. Tone of Voice
- **Friendly and Inviting:** The language used on the website and in communications is warm and welcoming, aimed at fostering community spirit.
- **Informative and Engaging:** Content is structured to provide clear information while also engaging the audience emotionally, especially during event promotions.
- **Celebratory:** The tone often reflects a sense of celebration and joy, particularly around events that highlight local culture and traditions.

#### 4. Emoji Usage
- **Usage:** Emojis are used sparingly but effectively, primarily to enhance engagement in communications. For example, 🎟️ is used in ticket promotion contexts to draw attention and add a friendly touch.
- **Frequency:** Emojis appear in promotional emails and social media posts, particularly around event announcements, but are not overused, maintaining a professional appearance.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not explicitly mentioned on the website, but the organization has a history of community involvement.
- **Scale:** The organization has conducted 10 total forms and sent out 96 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** While specific metrics are not detailed, the emphasis on community events and artist support suggests a significant positive impact on local culture.
- **Volunteer Info:** Opportunities for volunteering are likely available, as indicated by the newsletter communications, which often include calls for community involvement.

#### 6. Writing Guidelines
- **Style:** Use a conversational and friendly tone that invites community participation. Avoid overly formal language to maintain accessibility.
- **Structure:** Keep content clear and concise, with a focus on engaging headlines and informative body text. Use bullet points for clarity when listing events or details.
- **Call to Action:** Include clear calls to action, especially for ticket purchases and event participation. Use emojis judiciously to enhance engagement without overwhelming the message.
- **Emotional Appeal:** Highlight the emotional and community aspects of events, using storytelling elements where appropriate to connect with the audience.

This context profile serves as a guide for generating personalized content that aligns with the Elk Rapids Cinema - Chalfonte Theatre's mission, tone, and community-oriented activities.

Regular Matinee

Child Matinee

Regular Ticket

Regular Children Ticket

Mom's Ticket

<p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name</span>,</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Thank you for your Mother&#39;s Day at the Cinema ticket purchase. &nbsp;Please download your tickets and present them at the box office and also at the participating restaurant for your 10% discount off of lunch or dinner. &nbsp;</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Please don&#39;t hesitate to reach out to me directly if you have any questions or concerns. &nbsp;</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Sincerely,</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Aaron Timlin</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">aaron@chalfonte.org</p>

<div><div><div><div><div><p style="font-weight:bold;box-sizing:inherit"><strong>Celebrate Mother’s Day at the Elk Rapids Cinema with a Heartwarming Film and Free Treats for Mom!</strong></p><p style="margin:0px;line-height:1.5;box-sizing:inherit"><strong>Elk Rapids, MI –</strong> This Mother’s Day, Sunday, May 11th, the historic <strong>Elk Rapids Cinema</strong> is rolling out the red carpet for moms and families with a <strong>special offer</strong> that’s sure to make the day even sweeter.<br /><br /></p><p style="margin:0px;line-height:1.5;box-sizing:inherit">When you <strong>purchase tickets online</strong> for <strong>Mother’s Day matinee or evening screenings</strong> of the film <em>The Friend</em>, <strong>moms receive a FREE movie ticket and a small popcorn</strong>—all when accompanied by a child or grandchild. This delightful offer is our way of saying thank you to the wonderful mothers, grandmothers, and mother figures in our community.<br /><br /></p><p style="margin:0px;line-height:1.5;box-sizing:inherit"><img alt="🎬" style="height:1.2em;width:1.2em;vertical-align:middle;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> <strong>About the Film: <em>The Friend</em></strong><br />Starring Naomi Watts and Bill Murray, <em>The Friend</em> is a heartwarming comedy-drama about writer and teacher Iris, whose quiet life is upended when she inherits a massive 150-pound Great Dane named Apollo from her late best friend. As Iris struggles with the chaos Apollo brings—from torn furniture to housing dilemmas—she also discovers unexpected companionship, healing, and inspiration. A soulful, funny, and tender story that reminds us how love and friendship live on in the most surprising ways.</p><p style="margin:0px;line-height:1.5;box-sizing:inherit"><img alt="🌟" style="height:1.2em;width:1.2em;vertical-align:middle;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> <strong>Even More to Celebrate:</strong><br />Families who purchase tickets online at <a href="http://www.elkrapidscinema.com/" target="_blank">www.elkrapidscinema.com</a> will also receive <strong>10% off lunch or dinner</strong> on Mother’s Day at <a href="https://foundrycraftgrillery.site/" target="_blank"><strong>The Foundry Craft Grillery</strong></a></p><p style="margin:0px;line-height:1.5;box-sizing:inherit"><br /></p><p style="margin:0px;line-height:1.5;box-sizing:inherit"><img alt="🎥" style="height:1.2em;width:1.2em;vertical-align:middle;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> <strong>Share Your Love on the Big Screen:</strong><br />As part of the celebration, we invite ticket holders to submit a <strong>15–60 second video tribute to mom</strong>! Whether it’s a funny memory, a heartfelt thank-you, or just a quick “I love you,” your video will be shown <strong>before the film on the big screen</strong>. Submissions must be received by <strong>Saturday, May 10 at 5 PM</strong>. (Video files or links can be emailed to: <a href="mailto:info@chalfonte.org">info</a><a target="_blank">@chalfonte.org</a>)</p><p style="margin:0px;line-height:1.5;box-sizing:inherit"><br /></p><p style="margin:0px;line-height:1.5;box-sizing:inherit">This special event is available for <strong>both matinee and evening showings</strong> of <em>The Friend</em>. Be sure to <strong>purchase your tickets early online</strong> to take advantage of this Mother’s Day deal with 10% off at The Foundry!</p><p style="margin:0px;line-height:1.5;box-sizing:inherit"><br /></p><p style="margin:0px;line-height:1.5;box-sizing:inherit">Celebrate love, laughter, and the beautiful bond between generations at Elk Rapids Cinema this Mother’s Day.</p></div></div></div><div><br /></div></div><div><br /></div></div><div><div><div><table><tbody><tr><td><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1746001366/wysiwyg/hgc9ytczxy2ycaq7acd0.png" style="width:40px;height:40px;border-radius:50%;display:block;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /></td><td><div><div><span>Reply</span><span>Forward</span></div></div></td></tr></tbody></table></div></div></div>

Elk Rapids Cinema - Chalfonte Theatre

Add a donation for Elk Rapids Cinema - Chalfonte Theatre

Mother's Day at the Cinema

205 River St

Regular Matinee

$7

Child Matinee

$5

Regular Ticket

$9

Regular Children Ticket

$7

Mom's Ticket

Free