Friends of the Merrimack River Greenway Trail

### Context Profile for Friends of the Merrimack River Greenway Trail

1. **Organization Mission & Cause:**
   - The Friends of the Merrimack River Greenway Trail (MRGT) is dedicated to the development, maintenance, and promotion of the Merrimack River Greenway Trail, a multi-use path that enhances community access to the river and promotes outdoor recreation. Their mission emphasizes environmental stewardship, community engagement, and the importance of connecting people to nature.

2. **Type of Activities:**
   - **Fundraising Campaigns:** The organization actively engages in fundraising efforts, such as the "Riverside Connection" campaign aimed at raising $100,000 to support the trail's expansion.
   - **Community Programs:** They organize events and initiatives to promote trail usage and environmental awareness, including educational programs and community engagement activities.
   - **Partnerships:** Collaborates with local government and agencies to secure grants and funding for trail development and maintenance.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly**, **inspiring**, and **informative**. It encourages community involvement and emphasizes the positive impact of the trail on health and well-being. The language is accessible and engaging, aiming to foster a sense of community and shared purpose.

4. **Emoji Usage:**
   - The organization does not prominently use emojis in their communications. Their tone is professional and straightforward, focusing on clear and impactful messaging without the casualness that emojis might convey.

5. **Key Facts:**
   - **Founding Info:** The organization was established to support the development of the Merrimack River Greenway Trail.
   - **Scale:** They have conducted 12 email campaigns and have three forms for donations and engagement.
   - **Impact Metrics:** Contributions include $63,000 in 2020 and $300,000 in 2024 to match federal grants for trail construction.
   - **Volunteer Info:** While specific volunteer opportunities are not detailed, the organization likely relies on community volunteers for events and trail maintenance.

6. **Writing Guidelines:**
   - **Clarity and Brevity:** Use clear, concise language that conveys the mission and goals without unnecessary jargon.
   - **Engagement:** Incorporate calls to action that encourage community involvement and donations.
   - **Positive Framing:** Highlight the benefits of the trail and community engagement, using an uplifting and motivational tone.
   - **Personalization:** Use recipient names in communications to create a personal connection, as seen in their thank-you emails.

This context profile serves as a comprehensive guide for creating tailored content that aligns with the Friends of the Merrimack River Greenway Trail's mission, tone, and community-focused initiatives.

One chance of winning

Three chances of winning

10 chances of winning

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1698245923/yqbvolrgeyjwknfap1ww.png" style="width:157px;display:inline-block;vertical-align:bottom;margin:5px 0px 5px 5px;text-align:right;max-width:calc(100% - 5px);position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;float:right" />You could win50 percent of the amount of tickets sold But wait...there's more!  Thanks to a special offer from <a href="https://www.swsports.net" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit" target="_blank">S&W Sports</a>, the winner will have the option to take a gift certificate, instead, worth double the amount of the cash prize! For example, if we sell $1,000 worth of tickets, the prize will be your choice of $500 in cash or a $1,000 S&W Sports gift certificate. <hr /> <ul><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;font-size:18px">The drawing will be held at 3:00 pm, May 17, 2025, at 296 South Main Street, Concord, NH. .</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;font-size:18px">Tickets will be sold online (by credit card, using this form) until 2:45 pm, May 17, 2025. .</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;font-size:18px">Tickets will also be sold in person (by cash or check) during the 16th annual Central NH Bicycle Coalition <a href="https://www.swsports.net/articles/16th-annual-bike-swap-pg249.htm?srsltid=AfmBOoqfc4mroVawOO1bXvaPDs2jxjsWLyGw2OuDUP0O5aZf710RKNLP" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit" target="_blank">Bike Swap</a>, in the S&W Sports parking lot (address above) during all hours of bike drop-off and bike sales. .</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;font-size:18px">Winner needs not be present to win. .</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;font-size:18px">Results will be posted on MRGT.org from 5/18/25 until 6/18/25. .</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;font-size:18px">You must be 16 years or older to purchase a ticket. .</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(0, 0, 0);font-size:18px;font-weight:bold">All proceeds will be used to build the <a href="https://www.merrimackrivergreenwaytrail.org/riverside-connection" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit" target="_blank">Merrimack River Greenway Trail</a>.</li></ul>

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">Last name, Thank you for participating in this raffle! Good luck! Kind regards, Dick, Kelly, Greg, Craig, Rick, Nick, Scott, & RussTrustees, Friends of the MRGTPO Box 954Concord, NH<a href="http://MRGT.org" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit;text-decoration-color:initial">MRGT.org</a> | info@mrgt.org

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1698245923/yqbvolrgeyjwknfap1ww.png" style="width:157px;display:inline-block;vertical-align:bottom;margin:5px 0px 5px 5px;text-align:right;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;float:right;max-width:100%" />You could win50 percent of the amount of tickets sold But wait...there's more!  Thanks to a special offer from <a href="https://www.swsports.net" target="_blank">S&amp;W Sports</a>, the winner will have the option to take a gift certificate, instead, worth double the amount of the cash prize! For example, if we sell $1,000 worth of tickets, the prize will be your choice of $500 in cash or a $1,000 S&amp;W Sports gift certificate. <hr /> <ul><li>The drawing will be held at 3:00 pm, May 17, 2025, at 296 South Main Street, Concord, NH. .</li><li>Tickets will be sold online (by credit card, using this form) until 2:45 pm, May 17, 2025. .</li><li>Tickets will also be sold in person (by cash or check) during the 16th annual Central NH Bicycle Coalition <a href="https://www.swsports.net/articles/16th-annual-bike-swap-pg249.htm?srsltid=AfmBOoqfc4mroVawOO1bXvaPDs2jxjsWLyGw2OuDUP0O5aZf710RKNLP" target="_blank">Bike Swap</a>, in the S&amp;W Sports parking lot (address above) during all hours of bike drop-off and bike sales. .</li><li>Winner needs not be present to win. .</li><li>Results will be posted on MRGT.org from 5/18/25 until 6/18/25. .</li><li>You must be 16 years or older to purchase a ticket. .</li><li>All proceeds will be used to build the <a href="https://www.merrimackrivergreenwaytrail.org/riverside-connection" target="_blank">Merrimack River Greenway Trail</a>.</li></ul>

Friends of the Merrimack River Greenway Trail

Add a donation for Friends of the Merrimack River Greenway Trail

MRGT 50-50 Raffle ... with a twist!

One chance of winning

$10

Three chances of winning

$20

10 chances of winning

$50