Main Street West Branch

### Context Profile for Main Street West Branch

1. **Organization Mission & Cause**:
   - **Mission**: Main Street West Branch is dedicated to enhancing the quality of life in West Branch by promoting community engagement, supporting local businesses, and fostering a vibrant downtown area. Their mission emphasizes revitalization and community spirit.
   - **Cause**: The organization focuses on economic development, community events, and supporting local vendors and artisans, aiming to create a thriving local economy and a strong sense of community.

2. **Type of Activities**:
   - **Events**: Main Street West Branch organizes various community events, including "Ladies Night Out," which features local vendors and promotes shopping locally.
   - **Fundraising Campaigns**: They run campaigns to support local businesses and community initiatives, encouraging participation from residents and visitors.
   - **Community Programs**: The organization engages in programs that promote local arts, culture, and history, enhancing community involvement and pride.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **inviting**, and **community-oriented**. It aims to inspire participation and foster a sense of belonging among residents. The language is accessible and encourages engagement without being overly formal.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications, maintaining a more professional and straightforward approach in their messaging.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but the organization has been active in the community for several years.
   - **Scale**: Main Street West Branch has conducted 25 forms and sent out 70 email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed, the organization highlights the importance of local vendor participation and community involvement in their events.
   - **Volunteer Info**: Information regarding volunteer opportunities is not explicitly stated on the website, but community involvement is encouraged through events and programs.

6. **Writing Guidelines**:
   - **Style**: Use clear and concise language that reflects a community-focused mission. Avoid jargon; instead, opt for approachable terms that resonate with local residents.
   - **Engagement**: Encourage participation by using calls to action that invite community members to join events or support local initiatives.
   - **Personalization**: Incorporate personal touches in communications, such as addressing recipients by name, to foster a sense of connection.
   - **Visuals**: While the website does not utilize emojis, consider using engaging visuals and images from events to enhance storytelling in communications.

This context profile serves as a foundational guide for creating personalized and effective content for Main Street West Branch, aligning with their mission and community-focused approach.

LXCL:Volunteers, Donors, Sponsors, Community Partners &amp; Business Owners (and your families) will be treated to delicious pie and ice cream, paired with live music as a small token of our appreciation for the incredible ways you support Main Street.

Appreciation Hour (Invite Only)

LXCL:Join us to celebrate our collective successes, highlight remarkable community achievements, and honor outstanding leadership through select volunteer and business awards.

Awards Ceremony (Open to Public)

Main Street West Branch is thrilled to invite you to an evening of celebration, recognition, and community pride at the first annual MSWB&nbsp;Evening of Honors awards celebration!&nbsp; 📅 Date: Friday, February 27, 2026 📍&nbsp;Location: West Branch High School Performing Arts Center ⏰ Time:&nbsp;6:30-8:30 PM<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;">Appreciation Hour (Invite Only): 6:30 PM</li><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;">Awards Ceremony (Open to All): 7:30 PM&nbsp;</li></ul>This special evening kicks off with a social hour in the WBHS Commons, where Main Street volunteers, sponsors and local business owners will be treated to delicious pie and ice cream, paired with live music as a small token of our appreciation for the incredible ways you support Main Street. At 7:30 PM, everyone is invited to join us in the WBHS Performing Arts Center auditorium for the Awards Ceremony. Together, we&rsquo;ll celebrate our collective successes, highlight remarkable community achievements, and honor outstanding leadership through select volunteer and business awards. Let&rsquo;s come together to recognize and applaud the heart and soul of Main Street West Branch&mdash;our dedicated volunteers and thriving businesses. We look forward to seeing you there! 👉&nbsp;RSVP: Use this form to RSVP so we can plan accordingly. &nbsp;You are welcome to bring your family! Questions? Contact Jessi at <a fr-original-style="text-decoration-color:initial;box-sizing:inherit;-webkit-user-select:auto;" href="mailto:mainstreetwestbranch@gmail.com" style="text-decoration-color:initial;box-sizing:inherit;-webkit-user-select:auto;">mainstreetwestbranch@gmail.com</a>&nbsp;

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for your RSVP to the second annual Evening of Honors awards celebration hosted by Main Street West Branch! We&rsquo;re thrilled you&rsquo;ll be joining us for this special evening celebrating the people and businesses that make Main Street shine. We look forward to treating you to pie, ice cream, and live music during the social hour, followed by an inspiring awards ceremony where we&rsquo;ll honor the achievements of our incredible volunteers and businesses. &nbsp;If you or anyone in your party has dietary restrictions that you&#39;d like us to work around please let us know so we can accommodate your needs. Warmly, Jessi Simon Executive Director&nbsp; Main Street West Branch<a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="mailto:mainstreetwestbranch@gmail.com" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;">mainstreetwestbranch@gmail.com</a>319-643-7100

Main Street West Branch is thrilled to invite you to an evening of celebration, recognition, and community pride at the first annual MSWB Evening of Honors awards celebration!  📅 Date: Friday, February 27, 2026 📍 Location: West Branch High School Performing Arts Center ⏰ Time: 6:30-8:30 PM<ul><li>Appreciation Hour (Invite Only): 6:30 PM</li><li>Awards Ceremony (Open to All): 7:30 PM </li></ul>This special evening kicks off with a social hour in the WBHS Commons, where Main Street volunteers, sponsors and local business owners will be treated to delicious pie and ice cream, paired with live music as a small token of our appreciation for the incredible ways you support Main Street. At 7:30 PM, everyone is invited to join us in the WBHS Performing Arts Center auditorium for the Awards Ceremony. Together, we’ll celebrate our collective successes, highlight remarkable community achievements, and honor outstanding leadership through select volunteer and business awards. Let’s come together to recognize and applaud the heart and soul of Main Street West Branch—our dedicated volunteers and thriving businesses. We look forward to seeing you there! 👉 RSVP: Use this form to RSVP so we can plan accordingly.  You are welcome to bring your family! Questions? Contact Jessi at <a href="mailto:mainstreetwestbranch@gmail.com">mainstreetwestbranch@gmail.com</a>

Main Street West Branch

MSWB Evening of Honors 2026

900 W Main St

Appreciation Hour (Invite Only)

Free

Awards Ceremony (Open to Public)

Free