Matthew Westerby Dance Company, Inc.

### Context Profile for Matthew Westerby Dance Company, Inc.

1. **Organization Mission & Cause:**
   - The Matthew Westerby Dance Company is dedicated to fostering a love for dance through innovative choreography and educational programs. Their mission emphasizes inclusivity, creativity, and community engagement, aiming to inspire individuals of all ages and backgrounds to explore their artistic potential through dance.

2. **Type of Activities:**
   - **Dance Classes:** They offer a variety of classes for different age groups, including elementary dancers, focusing on technique, creativity, and physical awareness.
   - **Performances:** The company produces dance performances that showcase their choreography and the talents of their dancers.
   - **Community Engagement:** They engage with the local community through workshops and outreach programs, aiming to make dance accessible to everyone.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly, welcoming, and inspiring**. The language is approachable, encouraging participation and emphasizing the joy of dance. The organization uses an informal yet professional style, making it relatable to both children and adults.

4. **Emoji Usage:**
   - The website and email communications do not prominently feature emojis. The focus is more on clear, engaging text rather than playful or informal elements like emojis.

5. **Key Facts:**
   - **Founding Information:** Specific founding details are not provided on the website.
   - **Scale:** The organization has a total of 27 forms and has conducted 7 email campaigns, indicating an active engagement with their community and participants.
   - **Impact Metrics:** While specific metrics are not detailed, the organization emphasizes community involvement and the positive impact of dance on personal development.
   - **Volunteer Information:** There is no specific mention of volunteer opportunities on the website, but community engagement suggests potential for volunteer involvement.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and inspiring tone that resonates with both children and adults. Avoid overly formal language; instead, opt for a conversational style that invites participation.
   - **Content Structure:** Keep paragraphs concise and engaging. Use bullet points for clarity when listing activities or events.
   - **Call to Action:** Encourage readers to participate in classes and events with clear and inviting calls to action. Use phrases like "Join us!" or "Explore your creativity!" to motivate engagement.
   - **Personalization:** Incorporate personalized greetings in emails, using the recipient's name to create a connection.

This context profile provides a comprehensive overview of the Matthew Westerby Dance Company, Inc., enabling AI assistants to generate tailored and effective content that aligns with the organization's mission and communication style.

General Admission

Student/Artist/Older Adult

Friday Night Show & Reception (Artist/Student/Older Adult)

Friday Night Show & Reception (General Admission)

Matthew Westerby Company is thrilled to announce our 2025 Performance Season at the Murray Haber Theatre at Hudson Guild in Chelsea! From April 24-27, 2025 the Company will present four performances of new premieres and MWC repertory, and performance by MWC 2. We are proud to present our 3rd Annual Youth Dance Platform, now in two different programs for 200+ young dancers from around NYC and beyond, honoring our mission of building community through the arts and celebrating the work of our young people, onstage and in the studio. The season will feature the world premiere of When at First, They Came For Me in collaboration with composer John P. Hastings, and a solo in collaboration with actor Lori Brown-Niang. The program will feature several other shorter works to round out the program. MWC’s mission of creating greater accessibility to dance is honored through a tiered pricing structure, with a general admission ticket of $30 and an artist/student/older adult $20 ticket. We hope this makes our season more affordable and available to everyone, and we trust that everyone will select the best option for themselves while supporting MWC’s work. Also on Friday evening, a special reception to celebrate MWC's dancers & collaborators, hosted by the MWC Board of Directors. The Hudson Guild Theatre is an accessible, ADA compliant venue. We can’t wait to see you at the theatre!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thanks so much for purchasing tickets for the MWC Performance Season 2025! No need to print tickets, your E-Ticket will work for check-in at the Hudson Guild Theatre. Looking forward to sharing our work with you soon! We'll see you at the theatre! Matthew WesterbyExecutive & Artistic Director Kristin LicataAssociate Artistic Director Matthew Westerby Company<a href="http://www.matthewwesterbycompany.org" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">www.matthewwesterbycompany.org</a>

Matthew Westerby Company is thrilled to announce our 2025 Performance Season at the Murray Haber Theatre at Hudson Guild in Chelsea! From April 24-27, 2025 the Company will present four performances of new premieres and MWC repertory, and performance by MWC 2. We are proud to present our 3rd Annual Youth Dance Platform, now in two different programs for 200+ young dancers from around NYC and beyond, honoring our mission of building community through the arts and celebrating the work of our young people, onstage and in the studio. The season will feature the world premiere of When at First, They Came For Me in collaboration with composer John P. Hastings, and a solo in collaboration with actor Lori Brown-Niang. The program will feature several other shorter works to round out the program. MWC’s mission of creating greater accessibility to dance is honored through a tiered pricing structure, with a general admission ticket of $30 and an artist/student/older adult $20 ticket. We hope this makes our season more affordable and available to everyone, and we trust that everyone will select the best option for themselves while supporting MWC’s work. Also on Friday evening, a special reception to celebrate MWC's dancers &amp; collaborators, hosted by the MWC Board of Directors. The Hudson Guild Theatre is an accessible, ADA compliant venue. We can’t wait to see you at the theatre!

Matthew Westerby Dance Company, Inc.

MWC Performance Season 2025

441 W 26th St

General Admission

$30

Student/Artist/Older Adult

$20

Friday Night Show & Reception (Artist/Student/Older Adult)

$40

Friday Night Show & Reception (General Admission)

$50

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