ReFrame

### Context Profile for ReFrame

1. **Organization Mission & Cause**:
   - **Mission**: ReFrame is dedicated to empowering marginalized voices and shaping progressive narratives that unite communities and drive change. Their vision is to create a thriving multiracial democracy with a sustainable economy that works for all by 2050.
   - **Cause**: The organization focuses on building narrative power to combat division in society, emphasizing the importance of storytelling in social change.

2. **Type of Activities**:
   - **Training Programs**: ReFrame trains the next generation of narrative leaders.
   - **Research Initiatives**: They develop cutting-edge research and rapid response capabilities.
   - **Community Building**: The organization builds powerful networks of communicators and organizers.
   - **Grassroots Organizing**: They empower grassroots organizing for lasting change.
   - **Fundraising Campaigns**: Regular campaigns like "Team ReFrame Builds Narrative Power to Win" solicit donations to support their initiatives.

3. **Tone of Voice**:
   - The tone is **inspiring**, **urgent**, and **friendly**. The language is accessible yet impactful, aiming to motivate supporters to take action and contribute to their cause. Phrases like "transform stories, transform society" and "Will you evolve with us?" convey a sense of community and shared purpose.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains professional and focused on the message rather than casual or playful elements.

5. **Key Facts**:
   - **Founding Info**: ReFrame has been active for over a decade.
   - **Scale**: Engages in various activities, including training and community organizing.
   - **Impact Metrics**: Specific metrics are not detailed on the website, but the organization emphasizes empowering marginalized voices and building networks.
   - **Volunteer Info**: Information on volunteering is not explicitly mentioned, but the nature of their work suggests opportunities for community involvement.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is accessible to a broad audience. 
   - **Call to Action**: Encourage engagement with strong, action-oriented phrases. 
   - **Inspiration**: Incorporate motivational language that reflects the urgency and importance of their mission.
   - **Community Focus**: Highlight collective efforts and the impact of individual contributions.
   - **Formatting**: Use headings and bullet points for clarity, especially in fundraising appeals and program descriptions.

### Summary
ReFrame is a nonprofit organization focused on narrative empowerment to foster social change and build a multiracial democracy. Their communications should reflect an inspiring and urgent tone, emphasizing community and collective action while maintaining clarity and accessibility.

This seat covers the minimum contribution of $1,500.  

Level 1 Contribution

This seat covers a contribution of $2,000 towards the full cost.  

Level 2 Contribution

This seat covers a contribution of $3,000 towards the full cost. 

Level 3 Contribution

This seat covers a contribution of $4,000 towards the full cost.  

Level 4 Contribution

This seat covers a contribution of $5,000 towards the full cost.  

Level 5 Contribution

This seat covers the FULL cost of participating in this program. Thank you!

Level 6 Contribution

<p fr-original-style="margin: 0px 0px 0.25rem; padding: 0px; font-weight: 400; cursor: text; box-sizing: border-box; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0;" id="isPasted" style="margin: 0px 0px 0.25rem; padding: 0px; font-weight: 400; cursor: text; box-sizing: border-box; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; width: 100%; line-height: 1.5; color: rgb(0, 0, 0);">Please carefully review the following before completing payment:<ol fr-original-style="" style="width: 100%; box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">The real cost of this in-person sprint is approximately $6,000 per person. In the practice of collective resourcing, we are asking organizations to contribute at least&nbsp;$1,500 - $3,000 per participant from the same organization. This covers lodging, the venue, all meals, materials and staffing costs.&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">We invite movement partners who are more resourced to cover the full value of a seat&mdash;$6,000. Investing at this level helps sustain and expand access for others across our movements. To arrange payment by invoice instead of card, email us at <a data-fr-linked="true" fr-original-style="" href="mailto:training@thisisreframe.org" id="isPasted" rel="noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">training@thisisreframe.org</a>.</li><li fr-original-style="" id="isPasted" style="box-sizing: inherit;">At checkout,&nbsp;Zeffy will automatically add a contribution to support their platform. This is separate from your seat payment to ReFrame.&nbsp;The contribution is optional. To opt out, click the arrow next to the 9%(dropdown), select &ldquo;Other,&rdquo; enter $0, and proceed to checkout.</li></ol>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for completing registration for the Narrative Campaign Design Sprint, happening June 23&ndash;27, 2025, in Atlanta, Georgia! NEXT STEP: Keep an eye on your inbox! In the weeks and days leading up to Day 1, you&rsquo;ll receive several emails from training@thisisreframe.org with logistics, prep details, and everything you need to know before you go.

<p style="margin:0px 0px 0.25rem;padding:0px;font-weight:400;cursor:text;box-sizing:border-box;counter-reset:list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0;width:100%;line-height:1.5;max-width:100%">Please carefully review the following before completing payment:<ol><li>The real cost of this in-person sprint is approximately $6,000 per person. In the practice of collective resourcing, we are asking organizations to contribute at least $1,500 - $3,000 per participant from the same organization. This covers lodging, the venue, all meals, materials and staffing costs. </li><li>We invite movement partners who are more resourced to cover the full value of a seat—$6,000. Investing at this level helps sustain and expand access for others across our movements. To arrange payment by invoice instead of card, email us at <a href="mailto:training@thisisreframe.org" target="_blank">training@thisisreframe.org</a>.</li><li>At checkout, Zeffy will automatically add a contribution to support their platform. This is separate from your seat payment to ReFrame. The contribution is optional. To opt out, click the arrow next to the 9%(dropdown), select “Other,” enter $0, and proceed to checkout.</li></ol>

ReFrame

Narrative Campaign Design Sprint 2025

40 Courtland St NE

Level 1 Contribution

$1,500

Level 2 Contribution

$2,000

Level 3 Contribution

$3,000

Level 4 Contribution

$4,000

Level 5 Contribution

$5,000

Level 6 Contribution

$6,000