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Starting bid
Enjoy $100 toward any Will Good food purchase, personal chef service, private event, or cooking class. A delicious opportunity to put the gift toward your next gathering, culinary experience, or simply something wonderful for the table.
$100 Gift Certificate toward Will Good services, including:
Redeemable toward any qualifying food, event, or culinary service.
Starting bid
Brand Refresh & Marketing Identity Package
A complete brand foundation for a new business or an established business ready for a fresh start.
This comprehensive package is designed for a new business building its identity from the ground up or an existing business that has outgrown its current look and needs a professional refresh.
The package includes:
Custom Logo & Identity
* Primary logo
* Alternate logo variations
* Horizontal, stacked and simplified versions as appropriate
* Full-color, black, white/reversed and other necessary variations
* Files supplied in all appropriate formats for print, web and digital use
* Tagline Development
A memorable, strategically appropriate tagline that communicates what the business does and why it matters.
* Elevator Pitch
A concise, polished description of the business designed for networking, introductions, websites, proposals and marketing materials.
* One-Page Brand Sheet
A professional visual reference for the brand, including logo usage, color palette, typography and key brand elements.
* Brand & Marketing Copy
Core descriptive language and reusable copy blocks designed to give the business a consistent voice across marketing channels.
* Complete Digital Brand Package
A neatly organized ZIP file containing the final logo files, variations, brand descriptions and approved copy blocks—ready to hand to a printer, web designer, social media manager or marketing team.
More Than a Logo
This is a brand identity and positioning package, built by a marketing professional with real-world agency and corporate experience.
The donor owned and operated an advertising agency for 10 years and later served as Vice President of Marketing & Communications for an international medical evacuation company for eleven years.
That means this package brings together strategy, positioning, messaging, visual identity and practical marketing tools to create a cohesive brand that can actually be used.
Estimated Value: $10,000
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