New Mexico Counseling Association

### Context Profile for New Mexico Counseling Association (NMCA)

1. **Organization Mission & Cause**:
   - The New Mexico Counseling Association (NMCA) is dedicated to promoting the profession of counseling in New Mexico. Their mission is to advocate for the counseling profession, provide professional development opportunities, and support counselors in their practice to enhance the mental health and well-being of individuals and communities.

2. **Type of Activities**:
   - NMCA organizes various activities, including:
     - **Annual Conferences**: The upcoming "NMCA 70th Anniversary Conference" is scheduled for March 14 & 15, 2026, at the UNM Student Union. This event features professional development sessions, vendor booths, and networking opportunities.
     - **Workshops and Training**: They offer continuing education opportunities for counselors to maintain licensure and enhance their skills.
     - **Advocacy Efforts**: NMCA engages in advocacy for mental health policies and the counseling profession at the state level.

3. **Tone of Voice**:
   - The tone of the NMCA's communications is **professional yet approachable**. They aim to inspire and engage their audience while maintaining a sense of urgency regarding mental health advocacy. The language is clear and informative, suitable for a professional audience.

4. **Emoji Usage**:
   - The NMCA does not appear to use emojis in their communications, maintaining a more formal and professional tone in their written content.

5. **Key Facts**:
   - **Founding Information**: NMCA has been serving the counseling community for 70 years, indicating a long-standing commitment to the profession.
   - **Scale**: They have a total of 31 forms and have conducted 42 email campaigns, demonstrating active engagement with their members.
   - **Impact Metrics**: Specific metrics regarding the impact of their programs are not detailed on the website, but the annual conference and workshops likely contribute significantly to professional development in the state.
   - **Volunteer Information**: While specific volunteer opportunities are not detailed, the organization likely relies on volunteer support for events and initiatives.

6. **Writing Guidelines**:
   - **Clarity and Professionalism**: Content should be clear, concise, and professional, avoiding overly casual language.
   - **Inspiration and Engagement**: Use motivational language that encourages participation and advocacy within the counseling community.
   - **Call to Action**: Include strong calls to action in communications, especially for events and membership engagement.
   - **Consistency**: Maintain a consistent tone across all platforms, ensuring that the professional image of the NMCA is upheld.

This context profile serves as a foundational guide for creating tailored content for the New Mexico Counseling Association, ensuring alignment with their mission, activities, and communication style.

LXCL:Early bird registration October 6 through November 9. Members use your discount code at checkout to receive 40% off registration.

Early Bird

LXCL:Regular registration starts November 10, 2025. Members use your discount code at checkout to receive 40% off registration.

Registration

NMCA Annual Conference 2026 &ndash; Celebrating 70 YearsMarch 14 &amp; 15, 2026Time: 7:30am-5:30pm MT &nbsp; &nbsp;Where: UNM Student Union<span fr-original-style='color: rgb(31, 31, 31); font-family: "Google Sans", Roboto, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: nowrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' id="isPasted" style='color: rgb(31, 31, 31); font-family: "Google Sans", Roboto, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: nowrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;'>1155 University Blvd SE<span fr-original-style='color: rgb(34, 34, 34); font-family: "Gotham A", "Gotham B", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' id="isPasted" style='color: rgb(34, 34, 34); font-family: "Gotham A", "Gotham B", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;'>Suite 1094 (Plaza level of the SUB) 13 Ce&#39;s in 2 days + 20+ vendor booths and breakout rooms!Pre-conference sold separately.&nbsp;

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for purchasing your ticket to the&nbsp;New Mexico Counseling Association&rsquo;s 70th Anniversary Counseling Conference in March 2026! We&rsquo;re thrilled you&rsquo;ll be joining us at the UNM Student Union Building as we celebrate seven decades of supporting and strengthening the counseling profession in New Mexico. This year&rsquo;s conference will feature:✨ Inspiring keynote speakers📚 Engaging breakout sessions and workshops🤝 Networking opportunities with counselors across the state🎉 Special awards to honor counseling in our community Your registration helps support the professional development of counselors statewide and contributes to our mission of promoting mental health and well-being for all New Mexicans. We&rsquo;ll be sending more details about the full agenda, presenter lineup, and special events as the date gets closer. In the meantime, mark your calendar and get ready for an unforgettable experience!&nbsp; Conference Website: <a fr-original-style="" href="https://www.nmca-nm.org/conference-info-pricing" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://www.nmca-nm.org/conference-info-pricing</a>&nbsp; Jeannie Montoya, LPCCNMCA Presidentpresident@nmca-nm.org

NMCA Annual Conference 2026 – Celebrating 70 YearsMarch 14 &amp; 15, 2026Time: 7:30am-5:30pm MT    Where: UNM Student Union1155 University Blvd SESuite 1094 (Plaza level of the SUB) 13 Ce's in 2 days + 20+ vendor booths and breakout rooms!Pre-conference sold separately.

New Mexico Counseling Association

NMCA 70th Anniversary Conference

87106

Registration

$430

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