New Mexico Counseling Association

### Context Profile for New Mexico Counseling Association (NMCA)

1. **Organization Mission & Cause**:
   - The New Mexico Counseling Association (NMCA) is dedicated to promoting the profession of counseling in New Mexico. Their mission is to advocate for the counseling profession, provide professional development opportunities, and support counselors in their practice to enhance the mental health and well-being of individuals and communities.

2. **Type of Activities**:
   - NMCA organizes various activities, including:
     - **Annual Conferences**: The upcoming "NMCA 70th Anniversary Conference" is scheduled for March 14 & 15, 2026, at the UNM Student Union. This event features professional development sessions, vendor booths, and networking opportunities.
     - **Workshops and Training**: They offer continuing education opportunities for counselors to maintain licensure and enhance their skills.
     - **Advocacy Efforts**: NMCA engages in advocacy for mental health policies and the counseling profession at the state level.

3. **Tone of Voice**:
   - The tone of the NMCA's communications is **professional yet approachable**. They aim to inspire and engage their audience while maintaining a sense of urgency regarding mental health advocacy. The language is clear and informative, suitable for a professional audience.

4. **Emoji Usage**:
   - The NMCA does not appear to use emojis in their communications, maintaining a more formal and professional tone in their written content.

5. **Key Facts**:
   - **Founding Information**: NMCA has been serving the counseling community for 70 years, indicating a long-standing commitment to the profession.
   - **Scale**: They have a total of 31 forms and have conducted 42 email campaigns, demonstrating active engagement with their members.
   - **Impact Metrics**: Specific metrics regarding the impact of their programs are not detailed on the website, but the annual conference and workshops likely contribute significantly to professional development in the state.
   - **Volunteer Information**: While specific volunteer opportunities are not detailed, the organization likely relies on volunteer support for events and initiatives.

6. **Writing Guidelines**:
   - **Clarity and Professionalism**: Content should be clear, concise, and professional, avoiding overly casual language.
   - **Inspiration and Engagement**: Use motivational language that encourages participation and advocacy within the counseling community.
   - **Call to Action**: Include strong calls to action in communications, especially for events and membership engagement.
   - **Consistency**: Maintain a consistent tone across all platforms, ensuring that the professional image of the NMCA is upheld.

This context profile serves as a foundational guide for creating tailored content for the New Mexico Counseling Association, ensuring alignment with their mission, activities, and communication style.

LXCL:Early bird registration October 6 through November 9. Members use your discount code at checkout to receive 40% off registration.

Early Bird

LXCL:Members use your discount code at checkout to receive 40% off registration.

Registration

LATE/Same Day registration while seats remain: <a fr-original-style="" href="https://www.zeffy.com/en-US/ticketing/nmca-same-day-conference-registration?fbclid=IwY2xjawQVP9NleHRuA2FlbQIxMABicmlkETFLU0tRRzdpZjNGZWRyOEw2c3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHqb2E12nkwOKJVHUnBuTIHvWUU_T-gtdV75Eni6IJ4EyUxiv_18e_zKkyayl_aem_hWMAf8ENNWvKiAJouCOppA" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://www.zeffy.com/en-US/ticketing/nmca-same-day-conference-registration</a> NMCA Annual Conference 2026 &ndash; Celebrating 70 YearsMarch 13 &amp; 14, 2026Time: 7:30am-5:30pm MT &nbsp; &nbsp;Where: UNM Student Union<span fr-original-style='color: rgb(31, 31, 31); font-family: "Google Sans", Roboto, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: nowrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' id="isPasted" style='color: rgb(31, 31, 31); font-family: "Google Sans", Roboto, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: nowrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;'>1155 University Blvd SE<span fr-original-style='color: rgb(34, 34, 34); font-family: "Gotham A", "Gotham B", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' id="isPasted" style='color: rgb(34, 34, 34); font-family: "Gotham A", "Gotham B", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;'>Suite 1094 (Plaza level of the SUB) 14 Ce&#39;s in 2 days + 20+ vendor booths and breakout rooms!Pre-conference sold separately.&nbsp; All registrations are final. Tickets are non-refundable and non-transferable.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for purchasing your ticket to the&nbsp;New Mexico Counseling Association&rsquo;s 70th Anniversary Counseling Conference in March 2026! We&rsquo;re thrilled you&rsquo;ll be joining us at the UNM Student Union Building as we celebrate seven decades of supporting and strengthening the counseling profession in New Mexico. All registrations are final. Tickets are non-refundable and non-transferable. Don&#39;t forget to nominate someone (or yourself) for the Community Impact Award! <span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-link="{{https://docs.google.com/forms/d/e/1FAIpQLSc4oB06DFiBSvgH2Ya1W17b8Eam-9_SaPgl9mFE1StsJQLefw/viewform?pli=1}}" data-custom-variable="{{custom-link-button-52f46a66-9ada-45a4-9862-1621ea2b2a4b}}" data-text="{{Nominate here}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Nominate here&nbsp; Please read these important conference updates: Parking &amp; Food: Our conference website will have up-to-date information on parking, food and more! Friday will require off-site parking with a shuttle. We recommend planning ahead and arriving early so you can settle in, grab a coffee, and be seated in time to enjoy our incredible keynote without feeling rushed. Frontier is right across the street and opens early if you arrive early and want a bite.&nbsp;&nbsp;<span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-link="{{https://drive.google.com/file/d/1w-3a3euR3k2j6wXvUbeUPpykigpx_Ea2/view?usp=sharing}}" data-custom-variable="{{custom-link-button-5d43fb4e-07b3-4a6c-a8e0-95017d7e777d}}" data-text="{{A/E, Cornell Parking Lots}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">A/E, Cornell Parking Lots <span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-link="{{https://drive.google.com/file/d/1joDvdT2E9_LaYU-pfeYZfQj0fGznHBpH/view?usp=sharing}}" data-custom-variable="{{custom-link-button-6d3b6b80-6c37-4102-a5ee-ed0d6b9724c9}}" data-text="{{Q Lot}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Q Lot&nbsp;&nbsp;<a fr-original-style="" href="https://www.nmca-nm.org/conference-info-pricing" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://www.nmca-nm.org/conference-info-pricing</a>&nbsp; Accommodations: To help us provide an accessible and welcoming event, attendees who require accommodations or accessibility supports are encouraged to complete the Accessibility Supports Request Form in advance. <span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-link="{{https://docs.google.com/forms/d/e/1FAIpQLSea-sLvaZMJe28cpz0WaDFFki_Kf-Vn1QfY-t1o0E9p6lCAmw/viewform?usp=dialog}}" data-custom-variable="{{custom-link-button-53d2cf9a-6e67-4337-96af-6e28e2339b2f}}" data-text="{{Submit}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Submit&nbsp; Session Reservations:Check out the session descriptions: <span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-link="{{https://docs.google.com/document/d/176-5bAr1FT8z8m2515ge7jmMYzLuLD488Zmguxu9Uqo/edit?usp=sharing}}" data-custom-variable="{{custom-link-button-42fed237-1b6a-43f2-9b71-7a304adf60ea}}" data-text="{{Click here}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Click here&nbsp;Don&#39;t miss your preferred session, please reserve your spot. Use code 2026ConferenceAttendee at checkout: <span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-link="{{https://docs.google.com/forms/d/e/1FAIpQLSdWDtbjWpp8fNzfU_JdMFSEgfwt9feiGzz1LpeIB0ddHRu0Aw/viewform?usp=header}}" data-custom-variable="{{custom-link-button-b51c0225-65b4-4996-8c82-11ba6f0c204d}}" data-text="{{Click here}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Click here&nbsp; RSVP for the&nbsp;Friday Night Social&nbsp;following day 1 of the conference for FREE!There are limits spots to reserve yours now! <span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-variable="{{form-link-button-41681b7a-75d3-4984-8f1a-187f539ffee9}}" data-prefilled-form-id="{{92cb98e2-24e7-4890-a822-3be050e33aab}}" data-prefilled-form-type="{{Ticketing}}" data-text="{{Register}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Register&nbsp; Pre-Conference: FREE Separate registrationRegister for the Virtual Pre-Conference (3 CE)- &nbsp;<span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-variable="{{form-link-button-98a42e98-26cf-494c-9873-426af6b8a3bf}}" data-prefilled-form-id="{{8bcc2703-924e-40b0-9664-85bd7fd00de1}}" data-prefilled-form-type="{{Ticketing}}" data-text="{{Register}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Register&nbsp; Conference Art Auction: <span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-variable="{{form-link-button-500e4e7c-1fe5-4ae9-b4bb-a2ae684ead3c}}" data-prefilled-form-id="{{8df41613-73de-4578-931f-a69391215edf}}" data-prefilled-form-type="{{Ticketing}}" data-text="{{Bid}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Bid&nbsp; Campus map: <a fr-original-style="" href="https://pats.unm.edu/maps/index.html" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://pats.unm.edu/maps/index.html</a>&nbsp; NMCA<a fr-original-style="" href="mailto:Communications@nmca-nm.org" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Communications@nmca-nm.org</a><a fr-original-style="" href="mailto:ED@nmca-nm.org" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">ED@nmca-nm.org</a>&nbsp;

LATE/Same Day registration while seats remain: <a href="https://www.zeffy.com/en-US/ticketing/nmca-same-day-conference-registration?fbclid=IwY2xjawQVP9NleHRuA2FlbQIxMABicmlkETFLU0tRRzdpZjNGZWRyOEw2c3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHqb2E12nkwOKJVHUnBuTIHvWUU_T-gtdV75Eni6IJ4EyUxiv_18e_zKkyayl_aem_hWMAf8ENNWvKiAJouCOppA" target="_blank">https://www.zeffy.com/en-US/ticketing/nmca-same-day-conference-registration</a> NMCA Annual Conference 2026 – Celebrating 70 YearsMarch 13 &amp; 14, 2026Time: 7:30am-5:30pm MT    Where: UNM Student Union1155 University Blvd SESuite 1094 (Plaza level of the SUB) 14 Ce's in 2 days + 20+ vendor booths and breakout rooms!Pre-conference sold separately.  All registrations are final. Tickets are non-refundable and non-transferable.

New Mexico Counseling Association

NMCA 70th Anniversary Conference

87106

Registration

$430

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