New Mexico Counseling Association

### Context Profile for New Mexico Counseling Association (NMCA)

1. **Organization Mission & Cause**:
   - The New Mexico Counseling Association (NMCA) is dedicated to promoting the profession of counseling in New Mexico. Their mission is to advocate for the counseling profession, provide professional development opportunities, and support counselors in their practice to enhance the mental health and well-being of individuals and communities.

2. **Type of Activities**:
   - NMCA organizes various activities, including:
     - **Annual Conferences**: The upcoming "NMCA 70th Anniversary Conference" is scheduled for March 14 & 15, 2026, at the UNM Student Union. This event features professional development sessions, vendor booths, and networking opportunities.
     - **Workshops and Training**: They offer continuing education opportunities for counselors to maintain licensure and enhance their skills.
     - **Advocacy Efforts**: NMCA engages in advocacy for mental health policies and the counseling profession at the state level.

3. **Tone of Voice**:
   - The tone of the NMCA's communications is **professional yet approachable**. They aim to inspire and engage their audience while maintaining a sense of urgency regarding mental health advocacy. The language is clear and informative, suitable for a professional audience.

4. **Emoji Usage**:
   - The NMCA does not appear to use emojis in their communications, maintaining a more formal and professional tone in their written content.

5. **Key Facts**:
   - **Founding Information**: NMCA has been serving the counseling community for 70 years, indicating a long-standing commitment to the profession.
   - **Scale**: They have a total of 31 forms and have conducted 42 email campaigns, demonstrating active engagement with their members.
   - **Impact Metrics**: Specific metrics regarding the impact of their programs are not detailed on the website, but the annual conference and workshops likely contribute significantly to professional development in the state.
   - **Volunteer Information**: While specific volunteer opportunities are not detailed, the organization likely relies on volunteer support for events and initiatives.

6. **Writing Guidelines**:
   - **Clarity and Professionalism**: Content should be clear, concise, and professional, avoiding overly casual language.
   - **Inspiration and Engagement**: Use motivational language that encourages participation and advocacy within the counseling community.
   - **Call to Action**: Include strong calls to action in communications, especially for events and membership engagement.
   - **Consistency**: Maintain a consistent tone across all platforms, ensuring that the professional image of the NMCA is upheld.

This context profile serves as a foundational guide for creating tailored content for the New Mexico Counseling Association, ensuring alignment with their mission, activities, and communication style.

LXCL:Late/same day registration for 2 days (Friday &amp; Saturday). Members, add the discount code at checkout.

2-day Registration

LXCL:Late/same day registration for Friday only. Members, add the discount code at checkout.

Day 1 Registration

LXCL:Late/same day registration for Saturday only. Members, add the discount code at checkout.

Day 2 Registration

Late and same-day registration will remain open until we reach capacity.Spots are filling quickly, so we strongly encourage registering before March 13 to secure your place. Options for 1 or 2-days.&nbsp; NMCA Annual Conference 2026 &ndash; Celebrating 70 YearsMarch 13 &amp; 14, 2026Time: 7:30am-5:30pm MT &nbsp; &nbsp;Where: UNM Student Union Building<span fr-original-style='color: rgb(31, 31, 31); font-family: "Google Sans", Roboto, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: nowrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' id="isPasted" style='color: rgb(31, 31, 31); font-family: "Google Sans", Roboto, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: nowrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;'>1155 University Blvd SE<span fr-original-style='color: rgb(34, 34, 34); font-family: "Gotham A", "Gotham B", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' id="isPasted" style='color: rgb(34, 34, 34); font-family: "Gotham A", "Gotham B", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;'>Suite 1094 (Plaza level of the SUB) 14 Ce&#39;s in 2 days + 20+ vendor booths and breakout rooms!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for purchasing your ticket to the&nbsp;New Mexico Counseling Association&rsquo;s 70th Anniversary Counseling Conference in March 2026! We&rsquo;re thrilled you&rsquo;ll be joining us at the UNM Student Union Building as we celebrate seven decades of supporting and strengthening the counseling profession in New Mexico. Please note that FRIDAY has off-site shuttle parking. View the Conference Website for info on parking, food and more: <a fr-original-style="" href="https://www.nmca-nm.org/conference-info-pricing" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://www.nmca-nm.org/conference-info-pricing</a>&nbsp; Lyft&nbsp;has a 50% discount code for your first ride with code: RIDERDISCOUNT1Uber has a discount code for 30% off your first ride with code: &nbsp;RIDEUBER2026FT We recommend planning ahead and arriving early so you can settle in, grab a coffee, and be seated in time to enjoy our incredible keynote without feeling rushed. Frontier is right across the street and opens early if you arrive early and want a bite. Registration starts at 7:30am and the keynote starts at 8am.&nbsp; ***Please reserve your preferred session: <span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-link="{{https://docs.google.com/forms/d/e/1FAIpQLSdWDtbjWpp8fNzfU_JdMFSEgfwt9feiGzz1LpeIB0ddHRu0Aw/viewform?usp=header}}" data-custom-variable="{{custom-link-button-77cf0029-01ec-467a-8456-ddb7041c543b}}" data-text="{{Click here}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Click here&nbsp; Register for the FREE Friday night social, space is limited! <span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-variable="{{form-link-button-0ab7c878-b490-4162-8a4f-01221f64117b}}" data-prefilled-form-id="{{92cb98e2-24e7-4890-a822-3be050e33aab}}" data-prefilled-form-type="{{Ticketing}}" data-text="{{Regsiter}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Regsiter&nbsp; We have 1 more CE event for this fiscal year, register today! <span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-variable="{{form-link-button-2c0533c1-2f28-4c15-8ebd-9ebbc8a219cb}}" data-prefilled-form-id="{{09528f9b-c5ac-4613-8dd9-049d1fe39739}}" data-prefilled-form-type="{{Ticketing}}" data-text="{{Register}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Register&nbsp; Signature Art Auction: <span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-variable="{{form-link-button-d0fd855d-773b-43b6-a42f-4b2564d40742}}" data-prefilled-form-id="{{8df41613-73de-4578-931f-a69391215edf}}" data-prefilled-form-type="{{Ticketing}}" data-text="{{Bid}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Bid&nbsp; Conference SIlent Auction: <span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-variable="{{form-link-button-f619bcd0-01e0-4425-9fa0-7e90de24fca7}}" data-prefilled-form-id="{{d0d241db-ebae-4647-b4b5-a02df8c75691}}" data-prefilled-form-type="{{Ticketing}}" data-text="{{Bid}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">Bid&nbsp; <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1773177990/wysiwyg/iucvaxuyqeyoqcpscgqo.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">NMCACommunications@nmca-nm.org

Late and same-day registration will remain open until we reach capacity.Spots are filling quickly, so we strongly encourage registering before March 13 to secure your place. Options for 1 or 2-days.  NMCA Annual Conference 2026 – Celebrating 70 YearsMarch 13 &amp; 14, 2026Time: 7:30am-5:30pm MT    Where: UNM Student Union Building1155 University Blvd SESuite 1094 (Plaza level of the SUB) 14 Ce's in 2 days + 20+ vendor booths and breakout rooms!

New Mexico Counseling Association

NMCA Late/Same Day Conference Registration

398 Cornell Dr NW

2-day Registration

$473

Day 1 Registration

$236

Day 2 Registration

$236