New Mexico Counseling Association

### Context Profile for New Mexico Counseling Association (NMCA)

1. **Organization Mission & Cause**:
   - The New Mexico Counseling Association (NMCA) is dedicated to promoting the profession of counseling in New Mexico. Their mission is to advocate for the counseling profession, provide professional development opportunities, and support counselors in their practice to enhance the mental health and well-being of individuals and communities.

2. **Type of Activities**:
   - NMCA organizes various activities, including:
     - **Annual Conferences**: The upcoming "NMCA 70th Anniversary Conference" is scheduled for March 14 & 15, 2026, at the UNM Student Union. This event features professional development sessions, vendor booths, and networking opportunities.
     - **Workshops and Training**: They offer continuing education opportunities for counselors to maintain licensure and enhance their skills.
     - **Advocacy Efforts**: NMCA engages in advocacy for mental health policies and the counseling profession at the state level.

3. **Tone of Voice**:
   - The tone of the NMCA's communications is **professional yet approachable**. They aim to inspire and engage their audience while maintaining a sense of urgency regarding mental health advocacy. The language is clear and informative, suitable for a professional audience.

4. **Emoji Usage**:
   - The NMCA does not appear to use emojis in their communications, maintaining a more formal and professional tone in their written content.

5. **Key Facts**:
   - **Founding Information**: NMCA has been serving the counseling community for 70 years, indicating a long-standing commitment to the profession.
   - **Scale**: They have a total of 31 forms and have conducted 42 email campaigns, demonstrating active engagement with their members.
   - **Impact Metrics**: Specific metrics regarding the impact of their programs are not detailed on the website, but the annual conference and workshops likely contribute significantly to professional development in the state.
   - **Volunteer Information**: While specific volunteer opportunities are not detailed, the organization likely relies on volunteer support for events and initiatives.

6. **Writing Guidelines**:
   - **Clarity and Professionalism**: Content should be clear, concise, and professional, avoiding overly casual language.
   - **Inspiration and Engagement**: Use motivational language that encourages participation and advocacy within the counseling community.
   - **Call to Action**: Include strong calls to action in communications, especially for events and membership engagement.
   - **Consistency**: Maintain a consistent tone across all platforms, ensuring that the professional image of the NMCA is upheld.

This context profile serves as a foundational guide for creating tailored content for the New Mexico Counseling Association, ensuring alignment with their mission, activities, and communication style.

General Admission

<p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">Please Join Us&nbsp;<p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;"> <p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">NMCA&nbsp;Preconference Presentations&nbsp;<p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">Virtual Event<p fr-original-style="box-sizing:inherit;width:878.4px;margin:0px;line-height:1.5;color:rgb(0, 0, 0);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;text-align:center;" style="box-sizing:inherit;width:878.4px;margin:0px;line-height:1.5;color:rgb(0, 0, 0);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;text-align:center;"> <p fr-original-style="box-sizing:inherit;width:878.4px;margin:0px;line-height:1.5;color:rgb(0, 0, 0);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;text-align:center;" style="box-sizing:inherit;width:878.4px;margin:0px;line-height:1.5;color:rgb(0, 0, 0);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;text-align:center;">Thursday, 5 March 2026<p fr-original-style="box-sizing:inherit;width:878.4px;margin:0px;line-height:1.5;color:rgb(0, 0, 0);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;text-align:center;" style="box-sizing:inherit;width:878.4px;margin:0px;line-height:1.5;color:rgb(0, 0, 0);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;text-align:center;">from 4:00pm - 7:0pm<p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">Presented By:&nbsp;<p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;"> <p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;"> <p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;"> <p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">3.0 CEUs<p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">approved by NBCC <p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">Cost<p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">Included in Annual Conference registration<p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">For those who are not registered for the conference:&nbsp;<p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">NMCA Members: $54<p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">Non-Members: $90<p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;"> <p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">Please Register by:<p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">Monday, February 24, 2026<p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">for those not registered for the conference<p fr-original-style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="text-align:center;width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Last name, Thank you for registering for NMCA Virtual CE Event - Preconference Presentations&nbsp;Presented by&nbsp;📍 Zoom&nbsp;<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;">https://us02web.zoom.us/j/84523063048 </li></ul>📅 &nbsp;on <span contenteditable="false" data-custom-variable="{{date-variable-2d3f48ac-7525-4125-8fc5-e084b756b051}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Datefrom 4:00pm - 7:00pm As a reminder, you must sign in on time and be present for the whole event to receive CEs.&nbsp; Kind regards,&nbsp; Casey Odell, LPCCExecutive Director, NMCAed@nmca-nm.org<a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;">nmca-nm.org</a>

Please Join Us  NMCA Preconference Presentations Virtual Event<p style="box-sizing:inherit;width:878.4px;margin:0px;line-height:1.5;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;max-width:100%"> <p style="box-sizing:inherit;width:878.4px;margin:0px;line-height:1.5;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;max-width:100%">Thursday, 5 March 2026<p style="box-sizing:inherit;width:878.4px;margin:0px;line-height:1.5;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;max-width:100%">from 4:00pm - 7:0pmPresented By:  3.0 CEUsapproved by NBCC CostIncluded in Annual Conference registrationFor those who are not registered for the conference: NMCA Members: $54Non-Members: $90 Please Register by:Monday, February 24, 2026for those not registered for the conference

New Mexico Counseling Association

NMCA Virtual Pre-conference Event 2026

Zoom

General Admission

$90