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AAF Black Hills

AAF Black Hills Member

Non-Member

Student

Getting found online doesn&rsquo;t always start with a Google search anymore. &nbsp;AI is adding a new layer to how people discover businesses, research options, and make decisions. In this session, we&rsquo;ll look at what&rsquo;s really changing in search and what isn&rsquo;t. We&rsquo;ll explore which SEO fundamentals still matter, where new opportunities are emerging, and what you can do to strengthen your visibility. You&rsquo;ll leave with a clearer understanding of where search is headed and practical ways to help your business or organization stay visible as it evolves. Bio:&nbsp;Bailey Wood serves as the Director of Marketing at Click Rain, where she leads a team helping clients connect strategy, execution, and performance across their digital marketing efforts. Her experience spans agency, in-house, and consulting roles, giving her a broad perspective on the challenges organizations face and what it takes to move marketing forward. She brings a data-informed approach to her work, helping organizations navigate complexity, identify opportunities, and focus their efforts where they can make the greatest impact. Bailey holds a bachelor&rsquo;s degree in marketing from Iowa State University and an MBA from Creighton University. She and her husband, Ryan, relocated from Omaha to Sioux Falls in 2023 and enjoy staying involved in the community through several local organizations. Outside of work, Bailey is a musician, avid baker, and frequent traveler

Getting found online doesn’t always start with a Google search anymore.  AI is adding a new layer to how people discover businesses, research options, and make decisions. In this session, we’ll look at what’s really changing in search and what isn’t. We’ll explore which SEO fundamentals still matter, where new opportunities are emerging, and what you can do to strengthen your visibility. You’ll leave with a clearer understanding of where search is headed and practical ways to help your business or organization stay visible as it evolves. Bio: Bailey Wood serves as the Director of Marketing at Click Rain, where she leads a team helping clients connect strategy, execution, and performance across their digital marketing efforts. Her experience spans agency, in-house, and consulting roles, giving her a broad perspective on the challenges organizations face and what it takes to move marketing forward. She brings a data-informed approach to her work, helping organizations navigate complexity, identify opportunities, and focus their efforts where they can make the greatest impact. Bailey holds a bachelor’s degree in marketing from Iowa State University and an MBA from Creighton University. She and her husband, Ryan, relocated from Omaha to Sioux Falls in 2023 and enjoy staying involved in the community through several local organizations. Outside of work, Bailey is a musician, avid baker, and frequent traveler

AAF Black Hills

Nov Program: AI SEO: Understanding the Shift and How to Stay Visible

631 Watiki Way

AAF Black Hills Member

Free

Non-Member

$35

Student

$20