AAF Black Hills

### Context Profile for AAF Black Hills

#### 1. Organization Mission & Cause
**Mission:** AAF Black Hills is dedicated to promoting and supporting the advertising and marketing industry in the Black Hills region. The organization aims to foster a community of creative professionals through education, networking, and advocacy. Their mission emphasizes the importance of creativity in advertising and the role it plays in driving business success and community engagement.

**Cause:** The organization focuses on enhancing the skills and knowledge of its members while promoting ethical practices in advertising. They strive to create a vibrant community that celebrates creativity and innovation in marketing.

#### 2. Type of Activities
- **Events:** AAF Black Hills organizes various events, including design competitions like "Design Jam: Fright Night," networking events, and educational workshops.
- **Fundraising Campaigns:** They conduct fundraising activities to support their programs and initiatives, often tied to events.
- **Community Programs:** The organization engages in community outreach to promote advertising education and creative initiatives within the Black Hills area.

#### 3. Tone of Voice
The tone of voice used by AAF Black Hills is **friendly, casual, and inspiring**. Their communications often include playful language, especially in event descriptions, which creates an inviting atmosphere. They also use a conversational style that encourages participation and engagement from their audience.

#### 4. Emoji Usage
The organization uses emojis in their communications, particularly in event promotions. For example, the "Design Jam: Fright Night" event description includes a ghost emoji (👻), which adds a fun and engaging element to their messaging. Emoji usage appears to be moderate and contextually appropriate, enhancing the overall tone without overwhelming the content.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not provided on the website; further research may be needed to ascertain the founding year.
- **Scale:** The organization has conducted 15 total forms and 14 email campaigns, indicating an active engagement with their audience.
- **Impact Metrics:** While specific impact metrics are not detailed on the website, the organization’s focus on community involvement and professional development suggests a commitment to measurable outcomes in member engagement and education.
- **Volunteer Info:** Information about volunteer opportunities may be available on their website, but specific details were not highlighted in the provided content.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and approachable tone, using casual language that resonates with creative professionals.
- **Engagement:** Use engaging and playful language, especially when describing events or initiatives. Incorporate relevant emojis to enhance the emotional connection with the audience.
- **Clarity:** Ensure that all communications are clear and concise, providing essential information upfront (e.g., event details, registration links).
- **Call to Action:** Include strong calls to action that encourage participation, whether in events or community initiatives.

This context profile provides a comprehensive overview of AAF Black Hills, enabling AI assistants to generate tailored and effective content that aligns with the organization's mission, tone, and activities.

AAF Black Hills Member

Non-Member

Building an Authentic Personal Brand Presented by Maddie Peschong, Branding Photographer &amp; Coach Personal branding gets this reputation of being all about ME, inauthentic &ldquo;swipe-ups&rdquo; and perfect IG feeds. But your personal brand isn&rsquo;t just aesthetic; it&rsquo;s your reputation. This talk explores the importance of building a personal brand for anyone looking to stand out in saturated markets. We&rsquo;ll cover the mindset shifts that need to happen around showing up online, as well as tactical tips to create meaningful relationships that build a purposeful, not perfect, personal brand. You&rsquo;ll learn how to connect with ideal clients in a way that builds trust and leads to sales, without sacrificing your personality or values. About Maddie:&nbsp; Maddie Peschong is a branding photographer and coach who is obsessed with teaching others how to build personal brands. Through coaching, digital products, and personal branding photos, she helps people show up as their full selves so they can stand out and make more money with confidence. She is the creator of the Rebrand group coaching program for brand photographers, host of the Take it Personally Podcast, and founder of the White Space Studio in Sioux Falls, SD, a place where creatives can design, dream, and collaborate while developing their own irresistible brands.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our upcoming luncheon! We&rsquo;re excited to have you join us. If your plans change and you&rsquo;re unable to attend, please let us know at your earliest convenience. Any switches or absences affect our meal counts, so your quick update helps us plan accordingly. We also encourage you to pass your ticket along to a friend or colleague who can attend in your place. If you have any questions, feel free to reach out to us at <a fr-original-style="" href="mailto:info@aafblackhills.org" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">info@aafblackhills.org</a>. We&rsquo;re happy to help. Thanks again, and we look forward to seeing you soon! Best,AAF Black Hills

Building an Authentic Personal Brand Presented by Maddie Peschong, Branding Photographer &amp; Coach Personal branding gets this reputation of being all about ME, inauthentic “swipe-ups” and perfect IG feeds. But your personal brand isn’t just aesthetic; it’s your reputation. This talk explores the importance of building a personal brand for anyone looking to stand out in saturated markets. We’ll cover the mindset shifts that need to happen around showing up online, as well as tactical tips to create meaningful relationships that build a purposeful, not perfect, personal brand. You’ll learn how to connect with ideal clients in a way that builds trust and leads to sales, without sacrificing your personality or values. About Maddie:  Maddie Peschong is a branding photographer and coach who is obsessed with teaching others how to build personal brands. Through coaching, digital products, and personal branding photos, she helps people show up as their full selves so they can stand out and make more money with confidence. She is the creator of the Rebrand group coaching program for brand photographers, host of the Take it Personally Podcast, and founder of the White Space Studio in Sioux Falls, SD, a place where creatives can design, dream, and collaborate while developing their own irresistible brands.

AAF Black Hills

November Program: Building an Authentic Personal Brand

505 N 5th St

AAF Black Hills Member

free

Non-Member

$35