Minnesota Book Publishers' Roundtable

### Context Profile for Minnesota Book Publishers' Roundtable

1. **Organization Mission & Cause**:
   The Minnesota Book Publishers' Roundtable (MBPR) is dedicated to supporting and promoting the Minnesota book publishing community. Their mission focuses on fostering collaboration among publishers, authors, and industry professionals to enhance the visibility and accessibility of Minnesota's literary works. They aim to provide resources, networking opportunities, and educational events that empower small presses and independent authors to thrive in a competitive market.

2. **Type of Activities**:
   - **Events**: MBPR organizes various events, including panel discussions, workshops, and networking opportunities for members and the broader publishing community. The most recent event, "Small Press PR," focuses on strategies for book publicity and discoverability.
   - **Fundraising Campaigns**: They conduct fundraising campaigns to support their initiatives and events, including ticket sales for events.
   - **Community Programs**: MBPR actively engages with local authors and publishers, providing a platform for collaboration and sharing of best practices in the publishing industry.

3. **Tone of Voice**:
   The tone of the MBPR's communications is **professional yet approachable**, blending informative content with a friendly demeanor. They aim to inspire and motivate their audience, using clear and engaging language that encourages participation and collaboration within the publishing community.

4. **Emoji Usage**:
   The organization does not prominently use emojis in their communications, maintaining a more formal and professional tone in their written content. This aligns with their focus on serious industry discussions and professional development.

5. **Key Facts**:
   - **Founding Info**: Specific founding information is not detailed on the website, but they have established themselves as a key player in the Minnesota publishing scene.
   - **Scale**: MBPR has a total of 4 forms and has conducted 17 email campaigns, indicating active engagement with their community.
   - **Impact Metrics**: While specific metrics are not provided, their events and campaigns suggest a commitment to enhancing the visibility and success of local publishers.
   - **Volunteer Info**: There is no specific volunteer information available on the website, but the organization likely relies on community involvement for events and initiatives.

6. **Writing Guidelines**:
   - Use **clear and concise language** that is accessible to a broad audience.
   - Maintain a **professional tone** while being friendly and inviting.
   - Focus on **engagement and collaboration**, encouraging participation in events and discussions.
   - Avoid excessive jargon; instead, aim for **inclusive language** that resonates with both seasoned professionals and newcomers in the publishing industry.
   - When discussing events, provide **detailed information** (date, time, location, ticket pricing) to ensure clarity and ease of understanding.

This context profile will assist AI assistants in crafting personalized and relevant content that aligns with the Minnesota Book Publishers' Roundtable's mission, activities, and communication style.

LXCL:Register to attend live or receive the recording after the event. This ticket level is for active 2025-2026 member organizations and enrolled students.

Member & Student Tickets

LXCL:Register to attend live or receive the recording after the event.

Non-Member Tickets

Book marketing is ever evolving, and book discoverability online is one of the most critical areas marketers and publishers need to pay attention to. In this webinar panel, we will discuss:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">What makes books show up in online searches?</li><li fr-original-style="" style="box-sizing: inherit;">What does and doesn&rsquo;t work for keywords?</li><li fr-original-style="" style="box-sizing: inherit;">How can AI be used to optimize metadata?</li><li fr-original-style="" style="box-sizing: inherit;">What is a BISAC code and where do you use it?</li></ul>Join us for a lively discussion of these important strategies in book marketing. The session will be recorded.&nbsp; &nbsp;&nbsp;Panelist Bios<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1760722756/wysiwyg/yu27psbh1fgi5i1wii9m.png" style="width: 185px; display: inline-block; vertical-align: bottom; margin: 5px 0px; text-align: left; max-width: calc(100% - 5px); float: left; position: relative; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 185px; display: inline-block; vertical-align: bottom; margin: 5px 0px; text-align: left; max-width: calc(100% - 5px); float: left;" fr-original-class="fr-draggable">Angela Bole is Chief Executive Officer of Firebrand Technologies &amp; NetGalley LLC, both a strategic part of the Firebrand Group collection of companies owned by Media Do International that offer comprehensive technology solutions to nurture book publisher success. Previously, she was Chief Executive Officer of the Independent Book Publishers Association (IBPA), a position she held for 9 years. &nbsp; &nbsp;With over 20 years of book industry experience, Angela has spent her career creating and nurturing the kind of collaboration that builds best-in-class products and services. In 2019, she was named a Publishers Weekly notable person of the year for her work moving the causes of independent publishers forward. She has served on the boards of the Book Industry Study Group (BISG) and the International Digital Publishing Forum (IDPF). During her service to BISG, she was awarded both the Community Builder Award and the Industry Champion Award. &nbsp; &nbsp;Angela has a master&rsquo;s degree in Book Publishing from New York University and a bachelor&rsquo;s in English with a minor in Gender Studies from Indiana University Bloomington.&nbsp;&nbsp; <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1760722677/wysiwyg/yj3tjrtzbesgtxijr4gn.jpg" style="width: 183px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; max-width: calc(100% - 5px); float: left; position: relative; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 183px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; max-width: calc(100% - 5px); float: left;" fr-original-class="fr-draggable">Anna Landsverk is a writer, editor, and metadata specialist living in the Twin Cities. She has worked in publishing for a decade, primarily with indie presses and children&#39;s publishers. A proud member of the Book Industry Study Group&#39;s Metadata Committee, Anna is at the forefront of evolving industry best practices. Anna currently serves as Metadata Operations Assistant for Consortium Book Publishing and Distribution, part of Ingram Content Group. There, she helps Consortium&#39;s more than 150 client publishers optimize their metadata across a variety of formats and sales channels. When she&#39;s not staring at spreadsheets or tweaking title records, Anna enjoys playing soccer, reading middle grade, and attending concerts.&nbsp; <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1761243691/wysiwyg/no91vkuc2ucn4l6bftqt.jpg" style="width: 159px; display: inline-block; vertical-align: bottom; margin: 5px 0px; text-align: left; max-width: calc(100% - 5px); float: left; position: relative; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 159px; display: inline-block; vertical-align: bottom; margin: 5px 0px; text-align: left; max-width: calc(100% - 5px); float: left;" fr-original-class="fr-draggable">Mariessa Shein is a freelance editor and publishing strategist based in New York City, specializing in metadata optimization, Amazon Ads implementation, and content development for children&rsquo;s book, toy, and game publishers. She currently supports multiple clients with backend keyword strategy, browse node refinement, and product copy enhancements to improve discoverability and sales across platforms like Amazon and Faire.com. Mariessa is actively developing seven children&rsquo;s books and holds certifications in Amazon Ads Foundations and Sponsored Ads. She previously served as Publishing Manager at Sussman Education and managed editorial workflows at Penguin Random House, where she produced custom picture books, activity books, and prompted journals for major retailers. She earned her B.A. in English Literature from Ohio University and is passionate about using metadata and AI-driven tools to support book marketing. Outside of work, she volunteers at her local animal shelter, fosters dogs and enjoys reading thrillers, beach reads, and romantasy novels. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1761743213/wysiwyg/ynotiwdyagysxzsuandk.jpg" style="width: 154px; display: inline-block; vertical-align: bottom; margin: 5px 0px; text-align: left; max-width: calc(100% - 5px); float: left; position: relative; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 154px; display: inline-block; vertical-align: bottom; margin: 5px 0px; text-align: left; max-width: calc(100% - 5px); float: left;" fr-original-class="fr-draggable">Martyn Beeny, PhD, is Director of Marketing and Sales at Cornell University Press. Across more than twenty years in book marketing he has developed and executed marketing strategy, focusing on modernization and creativity at three different publishers.&nbsp;Martyn has served on the board of the Midwest Independent Booksellers Association, the Nebraska Book Festival, and the Association of University Press Marketing Committee, and has presented on multiple marketing topics. When not doing book stuff, he can be found boating, camping, and hiking with this wife and dog, playing golf, or watching the Arsenal. TicketsWebinars are $5 for members and students and $15 for nonmembers. When you register via the Eventbrite link below, you will receive further instructions on how to attend. Where &amp; WhenZoom online meeting platformWednesday, November 5, 202512 noon, central time Registration InformationThe program starts at noon Central time on the video conference platform Zoom. You will receive an invitation link and password via email on Tuesday, November 4. Downloading the Zoom app for your computer or device is recommended, but instructions for joining via web browser or phone are included in the invitation. Reservations accepted until Monday November 3, at 5 pm Central time.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for Expert Advice on Using Metadata Effectively. We look forward to seeing you on November 5! Watch your email for a link to the event, which will arrive in your inbox on November 4.&nbsp; MBPR&nbsp;information@publishersroundtable.org

Book marketing is ever evolving, and book discoverability online is one of the most critical areas marketers and publishers need to pay attention to. In this webinar panel, we will discuss:<ul><li>What makes books show up in online searches?</li><li>What does and doesn’t work for keywords?</li><li>How can AI be used to optimize metadata?</li><li>What is a BISAC code and where do you use it?</li></ul>Join us for a lively discussion of these important strategies in book marketing. The session will be recorded.    Panelist Bios<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1760722756/wysiwyg/yu27psbh1fgi5i1wii9m.png" style="width:185px;display:inline-block;vertical-align:bottom;margin:5px 0px;text-align:left;float:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Angela Bole is Chief Executive Officer of Firebrand Technologies &amp; NetGalley LLC, both a strategic part of the Firebrand Group collection of companies owned by Media Do International that offer comprehensive technology solutions to nurture book publisher success. Previously, she was Chief Executive Officer of the Independent Book Publishers Association (IBPA), a position she held for 9 years.    With over 20 years of book industry experience, Angela has spent her career creating and nurturing the kind of collaboration that builds best-in-class products and services. In 2019, she was named a Publishers Weekly notable person of the year for her work moving the causes of independent publishers forward. She has served on the boards of the Book Industry Study Group (BISG) and the International Digital Publishing Forum (IDPF). During her service to BISG, she was awarded both the Community Builder Award and the Industry Champion Award.    Angela has a master’s degree in Book Publishing from New York University and a bachelor’s in English with a minor in Gender Studies from Indiana University Bloomington.   <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1760722677/wysiwyg/yj3tjrtzbesgtxijr4gn.jpg" style="width:183px;display:inline-block;vertical-align:bottom;margin:5px 15px 5px 0px;text-align:left;float:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Anna Landsverk is a writer, editor, and metadata specialist living in the Twin Cities. She has worked in publishing for a decade, primarily with indie presses and children's publishers. A proud member of the Book Industry Study Group's Metadata Committee, Anna is at the forefront of evolving industry best practices. Anna currently serves as Metadata Operations Assistant for Consortium Book Publishing and Distribution, part of Ingram Content Group. There, she helps Consortium's more than 150 client publishers optimize their metadata across a variety of formats and sales channels. When she's not staring at spreadsheets or tweaking title records, Anna enjoys playing soccer, reading middle grade, and attending concerts.  <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1761243691/wysiwyg/no91vkuc2ucn4l6bftqt.jpg" style="width:159px;display:inline-block;vertical-align:bottom;margin:5px 0px;text-align:left;float:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Mariessa Shein is a freelance editor and publishing strategist based in New York City, specializing in metadata optimization, Amazon Ads implementation, and content development for children’s book, toy, and game publishers. She currently supports multiple clients with backend keyword strategy, browse node refinement, and product copy enhancements to improve discoverability and sales across platforms like Amazon and Faire.com. Mariessa is actively developing seven children’s books and holds certifications in Amazon Ads Foundations and Sponsored Ads. She previously served as Publishing Manager at Sussman Education and managed editorial workflows at Penguin Random House, where she produced custom picture books, activity books, and prompted journals for major retailers. She earned her B.A. in English Literature from Ohio University and is passionate about using metadata and AI-driven tools to support book marketing. Outside of work, she volunteers at her local animal shelter, fosters dogs and enjoys reading thrillers, beach reads, and romantasy novels. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1761743213/wysiwyg/ynotiwdyagysxzsuandk.jpg" style="width:154px;display:inline-block;vertical-align:bottom;margin:5px 0px;text-align:left;float:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Martyn Beeny, PhD, is Director of Marketing and Sales at Cornell University Press. Across more than twenty years in book marketing he has developed and executed marketing strategy, focusing on modernization and creativity at three different publishers. Martyn has served on the board of the Midwest Independent Booksellers Association, the Nebraska Book Festival, and the Association of University Press Marketing Committee, and has presented on multiple marketing topics. When not doing book stuff, he can be found boating, camping, and hiking with this wife and dog, playing golf, or watching the Arsenal. TicketsWebinars are $5 for members and students and $15 for nonmembers. When you register via the Eventbrite link below, you will receive further instructions on how to attend. Where &amp; WhenZoom online meeting platformWednesday, November 5, 202512 noon, central time Registration InformationThe program starts at noon Central time on the video conference platform Zoom. You will receive an invitation link and password via email on Tuesday, November 4. Downloading the Zoom app for your computer or device is recommended, but instructions for joining via web browser or phone are included in the invitation. Reservations accepted until Monday November 3, at 5 pm Central time.

Minnesota Book Publishers' Roundtable

November Virtual Event: Expert Advice on Using Metadata Effectively

Zoom - Link will be sent Tuesday Nov 4

Member & Student Tickets

$5

Non-Member Tickets

$15