Red script lettering spells out "HeartBright" with a small heart above the "i" in the foreground, set against a plain white background.

HeartBright Foundation

### Context Profile for HeartBright Foundation

1. **Organization Mission & Cause:**
   - **Mission:** HeartBright Foundation is dedicated to providing comprehensive care and support for patients suffering from heart-related conditions. Their mission focuses on improving the quality of life for these patients through accessible healthcare services and community support.
   - **Cause:** The foundation emphasizes the importance of heart health, aiming to raise awareness and provide resources for prevention and treatment of heart diseases.

2. **Type of Activities:**
   - **Events:** The foundation organizes various community events aimed at raising awareness about heart health, including health fairs, workshops, and fundraising galas.
   - **Fundraising Campaigns:** Notable campaigns include "Partners in Hope," where donations directly support patient care. Each $50 donation is highlighted as providing care for one patient for an entire year.
   - **Community Programs:** They offer educational resources and support groups for patients and families affected by heart conditions, fostering a sense of community and shared experience.

3. **Tone of Voice:**
   - The tone is **friendly**, **inspiring**, and **supportive**. Communications are designed to be approachable and encouraging, aiming to connect emotionally with donors and patients alike. The language is straightforward, focusing on the impact of contributions and the importance of community support.

4. **Emoji Usage:**
   - The website and email communications do not prominently feature emojis. The tone remains professional and heartfelt without relying on emoji to convey emotions or messages.

5. **Key Facts:**
   - **Founding Info:** The specific founding date is not mentioned on the website, but the foundation appears to have been established with a clear focus on heart health.
   - **Scale:** The foundation has a total of 7 forms and has conducted 6 email campaigns, indicating an active engagement strategy with supporters.
   - **Impact Metrics:** The campaign "Partners in Hope" illustrates a direct impact model, where donations are tied to specific patient care outcomes.
   - **Volunteer Info:** While specific volunteer opportunities are not detailed, the foundation likely encourages community involvement through events and programs.

6. **Writing Guidelines:**
   - **Style:** Use clear, concise language that emphasizes the impact of donations. Focus on storytelling that highlights patient experiences and community involvement.
   - **Structure:** Emails and web content should be organized with headings and bullet points for easy readability. Personalization (e.g., using the recipient's first name) is encouraged to enhance engagement.
   - **Call to Action:** Strong calls to action should be included, urging readers to donate, participate in events, or share their stories.

This context profile serves as a foundational guide for creating personalized and impactful content for the HeartBright Foundation, ensuring alignment with their mission and communication style.

LXCL:Timeframe: Thursday August 27th at 2:15pm 2026 PICK – 4 Guests Total** |Lunch, Distillery Tour/History, Barrel pick | &amp; Dinner/Fun In Louisville, KY in the evening!Bottles are labeled “Charlotte Bourbon Society” and brought into the Meck ABC system for purchase later. Pick Team (4) can purchase up to 1 case each once bottles arrive in Mecklenburg Co.Winner(s) responsible for round-trip travel/accommodations &amp; incidentals.**Due to Old Forester’s Modern Day Distillery Platform, only 6 individuals are allowed (4 winners + Old Forester Staff &amp; Ken).NO EXCEPTIONS. ARRANGED BY: Austin Dain w/ Brown-Forman &amp; Meck ABCPick will be accompanied by Ken Bernardo, Founder – Charlotte Bourbon SocietyVALUE: $PRICELESS

Old Forester Single Barrel Pick Experience (August 27th)

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, We hope this message finds you well. We wanted to take a moment to express our sincere gratitude for your participation in our recent silent auction. While we regret to inform you that you were not the winning bidder for the item(s) you selected, please know that your support and generosity have not gone unnoticed. Your contribution plays a vital role in helping us continue our mission and make a difference. You can always support our cause in other ways by donating, volunteering, or attending any of our upcoming fundraiser events. Thank you again for your participation, Warm regards, Kyle Bonesteelkyle@heartbright.org

Exclusive one-time auction for a priceless experience on August 27th brought to you by Old Forester and The Charlotte Bourbon Society with the proceeds benefitting the HeartBright Foundation, a 501(c)3 in Charlotte, NC promoting heart health and other services to those in need in the Greater Charlotte Area.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, We are thrilled to announce that you are the winning bidder for the item(s) you selected in our silent auction! Your generosity and support are greatly appreciated, and we couldn&#39;t be more delighted to have you as a winner. Ken Bernardo will reach out to you with details about the winning package. Once again, thank you for your participation and for helping us make a difference at HeartBright Foundation. Warm regards, Kyle Bonesteelkyle@heartbright.org

Exclusive one-time auction for a priceless experience on August 27th brought to you by Old Forester and The Charlotte Bourbon Society with the proceeds benefitting the HeartBright Foundation, a 501(c)3 in Charlotte, NC promoting heart health and other services to those in need in the Greater Charlotte Area.

HeartBright Foundation

Bourbon Hearts Dinner Auction

Old Forester Single Barrel Pick Experience (August 27th)

$1,500