Parkside Economic Development Corporation

### Context Profile for Parkside Economic Development Corporation

1. **Organization Mission & Cause**:
   - **Mission**: Parkside Economic Development Corporation (PEDC) aims to foster economic growth and community development in underserved areas. They focus on empowering individuals and families through education, job training, and access to resources that promote self-sufficiency and economic stability.
   - **Cause**: PEDC is dedicated to enhancing the quality of life in the Parkside community by addressing economic disparities and providing support for local businesses and residents.

2. **Type of Activities**:
   - **Events**: PEDC organizes various community events, including the annual "Playing Your Game Benefit Golf Tournament," which raises funds for their scholarship programs.
   - **Fundraising Campaigns**: The organization runs campaigns such as the "Scholarship Awards," aimed at providing financial assistance to students in need.
   - **Community Programs**: They offer job training, educational workshops, and resources for small business development to empower local residents.

3. **Tone of Voice**:
   - The tone of the website is **friendly, professional, and inspiring**. The language is accessible and encourages community involvement, making it relatable to a diverse audience. The use of direct address (e.g., "Hello [First Name]") in emails fosters a personal connection.

4. **Emoji Usage**:
   - PEDC uses emojis sparingly but effectively in their communications, particularly in email campaigns. For instance, they include calendar (📅) and location (📍) emojis to highlight event details, enhancing visual engagement without overwhelming the text.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website but can be researched further if needed.
   - **Scale**: The organization has a total of 15 forms and has conducted 4 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the focus on scholarships and community programs suggests a commitment to measurable outcomes in education and economic empowerment.
   - **Volunteer Info**: Information on volunteer opportunities is likely available on the website, encouraging community members to get involved.

6. **Writing Guidelines**:
   - **Style**: Content should be clear and engaging, using a friendly and professional tone. Direct address and personalization (e.g., using first names) should be employed to enhance connection with the audience.
   - **Structure**: Use short paragraphs and bullet points for clarity. Incorporate visuals and emojis where appropriate to break up text and maintain reader interest.
   - **Call to Action**: Strong calls to action should be included, encouraging community members to participate in events, donate, or volunteer.

This context profile serves as a foundational guide for creating personalized and effective content for Parkside Economic Development Corporation, ensuring alignment with their mission, tone, and community-focused initiatives.

Created with acrylic, charcoal, and 24k gold on canvas, this piece balances abstraction and figuration, inviting viewers into a world shaped by memory, culture, and resilience. The artist’s unique use of color and gold leaf adds depth and vibrancy, making it a stunning addition to any collection.

Appraised Value: $30,000
Dimensions: 52 x 41 in (132.1 x 104.1 cm)

Seated in Blue, 2021

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , We hope this message finds you well. We wanted to take a moment to express our sincere gratitude for your participation in our recent silent auction. While we regret to inform you that you were not the winning bidder for the item(s) you selected, please know that your support and generosity have not gone unnoticed. Your contribution plays a vital role in helping us continue our mission and make a difference. You can always support our cause in other ways by donating, volunteering, or attending any of our upcoming fundraiser events. Thank you again for your participation, Rev. Jerrold Smithrevjerrold@parksideedc.org

<span fr-original-style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Tahoma; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:Tahoma;font-size:14px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;float:none;display:inline !important;box-sizing:inherit">ParksideEDC is proud to auction 'Seated in Blue' (2021), a captivating work by renowned artist <a href="https://www.ferrarisheppard.com/" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit"><strong style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;font-weight:700;box-sizing:inherit">Ferrari Sheppard</a><span fr-original-style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Tahoma; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:Tahoma;font-size:14px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;float:none;display:inline !important;box-sizing:inherit">. All proceeds will directly support our financial literacy programs, empowering marginalized communities with essential skills for financial success and stability.<hr /><p style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;width:100%;box-sizing:inherit;margin:0px;line-height:1.5"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1730387757/tnu6bhvdnznnkffnwrx9.png" style="width:65px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;max-width:calc(100% - 5px);position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;border-radius:10px;background-clip:padding-box" /><p style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;width:100%;box-sizing:inherit;margin:0px;line-height:1.5">Ferrari Sheppard’s Vision<div style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:HelveticaNeue;font-size:13px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;line-height:1.5">Blurring the lines between abstraction and figuration, the contemporary artist Ferrari Sheppard creates mid to large-scale paintings delving deeply into the collective consciousness of humanity. The Los Angeles-based artist was born in Chicago and lived in various countries in Africa. His paintings are influenced by memories, dreams, and lived experiences, evoking a sense of nostalgia.</div><div style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:HelveticaNeue;font-size:13px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;line-height:1.5"> </div><div style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:HelveticaNeue;font-size:13px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;line-height:1.5">Sheppard’s approach to figuration heralds a new visual language. His large acrylic, charcoal, and 24k gold on canvas convey movement and emotion through his confident brushstrokes and distinctive use of color. His abstract practice brings forth irregularities in each work, giving the viewer a sense of activity and excitement. Evocative titles are used poetically to reflect deeper meanings and cultural references. The abstracted figures are created with an intuitive balance between subtle idiosyncrasies and intentional opacity, holding space for the complexity and expansiveness within each individual being.</div><div style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:HelveticaNeue;font-size:13px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;line-height:1.5"> </div><div style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:HelveticaNeue;font-size:13px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;line-height:1.5">Sheppard often incorporates gold leaf, adding an iconographical effect throughout his work, catching light and accentuating presence within his work. As writer Kristina Kay Robinson notes: “In Bond, we behold a Black Madonna and her golden child. The charcoal and gold work together as earthly material creating a texture and dimension to the visual universe presented. Again, we are reminded of the fierce power of love to transform and preserve the human soul through the ebb and flow of time and circumstance. Sheppard’s paintings are substantial in size, giving room for their subject matter to expand and make a home for the largeness of their narratives and implications. This work reflects profoundly on the emotional and intellectual interiority of the figures portrayed. It grapples with the fates of African and Indigenous peoples all over the world and is a welcome and necessary addition to the galaxy of contemporary art.</div>Checkout: <span fr-original-style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: HelveticaNeue; font-size: 13px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; display: inline !important; float: none;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:HelveticaNeue;font-size:13px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;float:none;display:inline !important;box-sizing:inherit">Ferrari Sheppard - <span fr-original-style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: HelveticaNeue; font-size: 13px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; display: inline !important; float: none;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:HelveticaNeue;font-size:13px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;float:none;display:inline !important;box-sizing:inherit"><a href="https://vimeo.com/774959237" rel="noopener noreferrer" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;color:inherit" target="_blank">Tremendous - MASSIMODECARLO London</a><span fr-original-style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: HelveticaNeue; font-size: 13px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; display: inline !important; float: none;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:HelveticaNeue;font-size:13px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;float:none;display:inline !important;box-sizing:inherit">” from MASSIMODECARLO Video<h3>Bid to Make a Difference</h3><p style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;width:100%;box-sizing:inherit;margin:0px;line-height:1.5">Your bid will go further than the frame—it will shape futures, helping individuals from marginalized communities build skills that last a lifetime. Don’t miss the chance to make an impact with your bid.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , We are thrilled to announce that you are the winning bidder for the item(s) you selected in our silent auction! Your generosity and support are greatly appreciated, and we couldn't be more delighted to have you as a winner. If you have any questions or need assistance, don't hesitate to contact us. Once again, thank you for your participation and for helping us make a difference at Parkside Economic Development Corporation. Warm regards, Rev. Jerrold Smithrevjerrold@parksideedc.org

ParksideEDC is proud to auction 'Seated in Blue' (2021), a captivating work by renowned artist <a href="https://www.ferrarisheppard.com/">Ferrari Sheppard</a>. All proceeds will directly support our financial literacy programs, empowering marginalized communities with essential skills for financial success and stability.<hr /><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;width:100%;box-sizing:inherit;margin:0px;line-height:1.5;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1730387757/tnu6bhvdnznnkffnwrx9.png" style="width:65px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;border-radius:10px;max-width:100%" /><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;width:100%;box-sizing:inherit;margin:0px;line-height:1.5;max-width:100%">Ferrari Sheppard’s Vision<div>Blurring the lines between abstraction and figuration, the contemporary artist Ferrari Sheppard creates mid to large-scale paintings delving deeply into the collective consciousness of humanity. The Los Angeles-based artist was born in Chicago and lived in various countries in Africa. His paintings are influenced by memories, dreams, and lived experiences, evoking a sense of nostalgia.</div><div> </div><div>Sheppard’s approach to figuration heralds a new visual language. His large acrylic, charcoal, and 24k gold on canvas convey movement and emotion through his confident brushstrokes and distinctive use of color. His abstract practice brings forth irregularities in each work, giving the viewer a sense of activity and excitement. Evocative titles are used poetically to reflect deeper meanings and cultural references. The abstracted figures are created with an intuitive balance between subtle idiosyncrasies and intentional opacity, holding space for the complexity and expansiveness within each individual being.</div><div> </div><div>Sheppard often incorporates gold leaf, adding an iconographical effect throughout his work, catching light and accentuating presence within his work. As writer Kristina Kay Robinson notes: “In Bond, we behold a Black Madonna and her golden child. The charcoal and gold work together as earthly material creating a texture and dimension to the visual universe presented. Again, we are reminded of the fierce power of love to transform and preserve the human soul through the ebb and flow of time and circumstance. Sheppard’s paintings are substantial in size, giving room for their subject matter to expand and make a home for the largeness of their narratives and implications. This work reflects profoundly on the emotional and intellectual interiority of the figures portrayed. It grapples with the fates of African and Indigenous peoples all over the world and is a welcome and necessary addition to the galaxy of contemporary art.</div>Checkout: Ferrari Sheppard - <a href="https://vimeo.com/774959237" target="_blank">Tremendous - MASSIMODECARLO London</a>” from MASSIMODECARLO VideoBid to Make a Difference<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;width:100%;box-sizing:inherit;margin:0px;line-height:1.5;max-width:100%">Your bid will go further than the frame—it will shape futures, helping individuals from marginalized communities build skills that last a lifetime. Don’t miss the chance to make an impact with your bid.

Parkside Economic Development Corporation

Own a Piece of Art, Change a Future

Seated in Blue, 2021

$7,000