Matthew Mark Foundation

### Context Profile for Matthew Mark Foundation

1. **Organization Mission & Cause**:
   - The Matthew Mark Foundation is dedicated to empowering youth through cycling, providing them with skills, confidence, and a sense of community. Their mission focuses on creating a supportive environment where children can learn mountain biking fundamentals while enjoying outdoor adventures. The foundation aims to foster a love for cycling and promote physical activity among young riders aged 5-9.

2. **Type of Activities**:
   - **Camps**: The foundation organizes various camps, such as the "Lil' Gnarlies Fall Camp," which includes on-bike skills, games, group rides, and off-bike play, led by certified coaches.
   - **Community Programs**: They offer programs tailored for different skill levels, focusing on safety and fun while enhancing biking skills.
   - **Fundraising Campaigns**: The foundation runs fundraising campaigns to support their activities and provide affordable access to their programs.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **encouraging**, and **inspiring**. The language is accessible and engaging, aimed at both children and their parents, emphasizing fun and safety. Phrases like "pure trail fun" and "grow their confidence" reflect a positive and uplifting approach.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. Their content is straightforward and professional, focusing on clarity and engagement without the casualness that emojis might imply.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The foundation has conducted 17 total forms and sent out 87 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed, the focus on skill development and community building suggests a commitment to measurable outcomes in youth development.
   - **Volunteer Info**: The website emphasizes the importance of certified coaching, suggesting that volunteers may be involved in supporting these programs, although specific volunteer opportunities were not detailed.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and encouraging tone that resonates with both children and parents. 
   - **Clarity**: Ensure that information is presented clearly and concisely, with a focus on the benefits of the programs.
   - **Engagement**: Use engaging language that highlights fun and adventure, encouraging participation and excitement about cycling.
   - **Safety Focus**: Always emphasize safety in activities and gear requirements, as this is a critical aspect of their programs.

### Actionable Insights for Future Content:
- Emphasize the joy and adventure of cycling in all communications.
- Highlight the skills and confidence that participants will gain through the programs.
- Maintain a friendly and approachable tone, ensuring that content is relatable for both kids and parents.
- Use clear calls to action to encourage registration and participation in camps and events.
- Ensure all safety information is prominently featured and easy to understand.

LXCL:This counts toward one ticket for the Parents' Night Out.

1 Entry

Parents' Night Out – Drop Off Adventure for the Kids!  Location: Lake Avalon, Bella Vista, ARDate: Friday, August 1st and Friday, August 22ndTime: 5:00–8:00 PMCost: $75 per childAges: 6-12 years oldSpots available: 8 max Looking for a night to unwind while your kids enjoy an unforgettable outdoor adventure? Drop them off with us at Lake Avalon for an evening of movement, laughter, and water-filled fun.  We'll keep your kids active and engaged with: <ul><li style="margin-top:0px;margin-right:0px;margin-bottom:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Paddleboarding & kayaking (life vests provided)</li><li style="margin-top:0px;margin-right:0px;margin-bottom:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Guided mountain biking session</li><li style="margin-top:0px;margin-right:0px;margin-bottom:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Outdoor games and activities</li><li style="margin-top:0px;margin-right:0px;margin-bottom:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Dinner: hot dogs, chips, and drinks included</li></ul> By pickup, the'll be tired, full happy–and you'll have had a full date night to yourself. What to Bring: <ul><li>Bike</li><li>Helmet (required)</li><li>close-toed shoes</li><li>Change of clothes</li><li>Towel</li><li>Water bottle</li></ul> IMPORTANT: All participants must be proficient swimmers.  <a href="https://docs.google.com/forms/d/e/1FAIpQLSdBWw2d11jaJfUNrvmauBuagCdOOdFvRjXF4WolVwOH_5O-kQ/viewform" style="text-decoration:none;user-select:auto;box-sizing:inherit" target="_blank"><span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(17, 85, 204);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">PLEASE SIGN OUR WAIVER HERE (REQUIRED FOR ALL RIDERS)</a> Led by certified coaches Joseph and Sam, your child will be in safe, experienced hands from start to finish.  Drop-off & Pick-up: Meet us at the Lake Avalon park/pavilion by 5:00 PM. Pick-up is at 8:00 PM sharp.  Reserve your spot now–spaces are limited to just 10 kids!  <p style="box-sizing:border-box;color:rgb(14, 93, 87);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;padding:10px 0px 0px;line-height:1.5rem;letter-spacing:normal;text-align:left;max-width:100%;width:100%">Weather Policy:<p style="box-sizing:border-box;color:rgb(14, 93, 87);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;padding:10px 0px 0px;line-height:1.5rem;letter-spacing:normal;text-align:left;max-width:100%;width:100%">If weather conditions are unsafe (heavy rain, storms, extreme temperatures, etc.), the event will be canceled for that week. All registered participants will receive a full refund for any canceled event due to inclement weather.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, Thank you for signing up for Parents' Night Out with Matthew Mark Foundation! We're excited to spend the evening with your kiddo – and to give you a well deserved night off.  Here's what you need to know:  Date: August 1/August 22 (depending on what one you signed up for)Time: 5:00-8:00 PMLocation: Lake Avalon Park, Bella VistaCost: $60 includes gear, dinner, and all activities.  What to Bring:<ul><li style="box-sizing:inherit">Bike</li><li style="box-sizing:inherit">Helmet (required)</li><li style="box-sizing:inherit">Close-toed shoes</li><li style="box-sizing:inherit">Towel & change of clothes</li><li style="box-sizing:inherit">Water bottle</li><li style="box-sizing:inherit">Other: Sunscreen, Bug Spray, etc. </li></ul>All participants must be proficient swimmers. Life vests provided.   Dinner includes hotdogs, chips, and drinks – no need to pack food!  You'll drop off at 5:00 PM and pick up at 8:00 PM. We'll take care of the fun, the gear, and the mess. It's going to be a great night.  <a href="https://docs.google.com/forms/d/e/1FAIpQLSdBWw2d11jaJfUNrvmauBuagCdOOdFvRjXF4WolVwOH_5O-kQ/viewform" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">PLEASE SIGN OUR WAIVER HERE (REQUIRED FOR ALL RIDERS)</a> If you have any questions before the event, feel free to reply to this email.  Thanks again for joining us. We can't wait to adventure with your crew!  With Gratitude, Joseph & Sam<a href="mailto:info@matthewmarkfoundation.org" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">info@matthewmarkfoundation.org</a> | (479) 343-8388 | www.matthewmarkfoundation.org

Parents' Night Out – Drop Off Adventure for the Kids!  Location: Lake Avalon, Bella Vista, ARDate: Friday, August 1st and Friday, August 22ndTime: 5:00–8:00 PMCost: $75 per childAges: 6-12 years oldSpots available: 8 max Looking for a night to unwind while your kids enjoy an unforgettable outdoor adventure? Drop them off with us at Lake Avalon for an evening of movement, laughter, and water-filled fun.  We'll keep your kids active and engaged with: <ul><li>Paddleboarding &amp; kayaking (life vests provided)</li><li>Guided mountain biking session</li><li>Outdoor games and activities</li><li>Dinner: hot dogs, chips, and drinks included</li></ul> By pickup, the'll be tired, full happy–and you'll have had a full date night to yourself. What to Bring: <ul><li>Bike</li><li>Helmet (required)</li><li>close-toed shoes</li><li>Change of clothes</li><li>Towel</li><li>Water bottle</li></ul> IMPORTANT: All participants must be proficient swimmers.  <a href="https://docs.google.com/forms/d/e/1FAIpQLSdBWw2d11jaJfUNrvmauBuagCdOOdFvRjXF4WolVwOH_5O-kQ/viewform" target="_blank">PLEASE SIGN OUR WAIVER HERE (REQUIRED FOR ALL RIDERS)</a> Led by certified coaches Joseph and Sam, your child will be in safe, experienced hands from start to finish.  Drop-off &amp; Pick-up: Meet us at the Lake Avalon park/pavilion by 5:00 PM. Pick-up is at 8:00 PM sharp.  Reserve your spot now–spaces are limited to just 10 kids!  <p style="box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;padding:10px 0px 0px;line-height:1.5rem;letter-spacing:normal;text-align:left;width:100%;max-width:100%">Weather Policy:<p style="box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;padding:10px 0px 0px;line-height:1.5rem;letter-spacing:normal;text-align:left;width:100%;max-width:100%">If weather conditions are unsafe (heavy rain, storms, extreme temperatures, etc.), the event will be canceled for that week. All registered participants will receive a full refund for any canceled event due to inclement weather.

Matthew Mark Foundation

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Parents' Night Out – Drop Off Adventure for the Kids!

105 W Lancashire Blvd

1 Entry

$75