Upasana Odissi

### Context Profile for Upasana Odissi

#### 1. Organization Mission & Cause
**Mission:** Upasana Odissi is dedicated to preserving and promoting the classical Indian dance form of Odissi. Their mission emphasizes the importance of cultural heritage, artistic expression, and community engagement through dance. They aim to provide a platform for artists and enthusiasts to connect with Odissi, fostering appreciation and understanding of this ancient art form.

**Cause:** The organization focuses on cultural education, artistic development, and community involvement, ensuring that the traditions of Odissi are passed down to future generations.

#### 2. Type of Activities
- **Events:** Upasana hosts various performances, including solo recitals such as Francesca's Manchapravesh, which require extensive planning and community support.
- **Fundraising Campaigns:** They run campaigns to support specific events and initiatives, encouraging donations that are tax-deductible.
- **Community Programs:** The organization likely engages in workshops and classes to teach Odissi, although specific details on these programs were not highlighted on the website.

#### 3. Tone of Voice
The tone of voice used by Upasana Odissi is:
- **Friendly and Warm:** The language is inviting and expresses gratitude towards supporters and participants.
- **Inspiring:** The content aims to evoke a sense of cultural pride and appreciation for the art form.
- **Professional:** While maintaining a friendly tone, the organization communicates with professionalism, especially in fundraising and event-related communications.

#### 4. Emoji Usage
- The organization uses emojis sparingly, primarily to enhance communication in informal contexts, such as event reminders. For example, they include location emojis in emails to indicate event venues. The frequency of emoji usage is low, suggesting a preference for a more traditional communication style with occasional light-hearted elements.

#### 5. Key Facts
- **Founding Info:** The specific founding date is not mentioned on the website, but the organization has established itself as a significant player in the Odissi community.
- **Scale:** Upasana Odissi has conducted at least 25 forms and 6 email campaigns, indicating a structured approach to outreach and engagement.
- **Impact Metrics:** While specific metrics on impact were not detailed, the emphasis on community events and fundraising suggests a focus on measurable engagement and support.
- **Volunteer Info:** The website does not explicitly mention volunteer opportunities; however, community involvement is implied through event participation.

#### 6. Writing Guidelines
- **Style:** Use a friendly and warm tone that reflects gratitude and appreciation. Maintain professionalism, especially in fundraising and event communications.
- **Language:** Use clear and accessible language, avoiding overly complex terminology. Focus on storytelling to engage the audience emotionally.
- **Structure:** Short paragraphs with clear calls to action. Use bullet points for lists when appropriate to enhance readability.
- **Personalization:** Incorporate personalized greetings in communications, such as using the recipient's first name to create a connection.

This context profile serves as a foundational guide for creating tailored content for Upasana Odissi, ensuring that it aligns with their mission, tone, and audience engagement strategies.

LXCL:Grants entry to the event with access to standard amenities and activities.

General Admission

Join the dancers of Upasana for an evening of Odissi. Taking you on a journey into the depths of the dance form.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our event and supporting our debut concert in NYC. Your registration greatly helps us promote Odissi and encourage our artists. We look forward to welcoming you to the show! Mouli PalArtistic Director Upasana Odissi

Join the dancers of Upasana for an evening of Odissi. Taking you on a journey into the depths of the dance form.

Upasana Odissi

Pathika, journey into Odissi

Gibney

General Admission

$25

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