Portland Animal Rescue Connection

### Context Profile for Portland Animal Rescue Connection (PARC)

1. **Organization Mission & Cause**:
   - **Mission**: Portland Animal Rescue Connection (PARC) is dedicated to rescuing and rehoming animals in need, particularly focusing on those in high-kill shelters. Their mission emphasizes compassion, community involvement, and the importance of animal welfare.
   - **Cause**: PARC aims to reduce the number of homeless pets through rescue efforts, fostering, and adoption programs, while also educating the public about responsible pet ownership.

2. **Type of Activities**:
   - **Events**: PARC organizes various community events, including adoption fairs, fundraising events, and awareness campaigns. The recent campaign titled "Kittens + Puppies + Beer Baerlic" suggests a fun, engaging way to connect with the community while promoting animal adoption.
   - **Fundraising Campaigns**: They actively seek donations and support through events and online fundraising initiatives.
   - **Community Programs**: PARC runs programs for fostering animals, educating the public about pet care, and providing resources for pet owners.

3. **Tone of Voice**:
   - The tone of the website is **friendly, approachable, and inspiring**. The language is designed to engage the community and evoke a sense of urgency and compassion regarding animal welfare. The use of exclamation points and informal phrases helps create a welcoming atmosphere.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, if they are used in social media or informal communications, they may include animal-related emojis (like 🐶 for dogs or 🐱 for cats) to enhance engagement and convey emotions.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not provided on the website, but the organization has been active in the Portland area for several years.
   - **Scale**: PARC operates primarily within the Portland community, focusing on local animal rescue efforts.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the organization highlights successful adoptions and community engagement as key indicators of their impact.
   - **Volunteer Info**: PARC encourages community involvement through volunteer opportunities, fostering programs, and donations, although specific volunteer statistics were not available.

6. **Writing Guidelines**:
   - **Style**: Content should be written in a friendly and engaging manner, using simple language that resonates with a broad audience. 
   - **Engagement**: Use calls to action that inspire community involvement and support (e.g., "Join us in saving lives!" or "Help us find forever homes!").
   - **Personalization**: Incorporate personal touches in communications, such as addressing supporters by name in thank-you emails, as evidenced in the recent campaign's thank-you email template.
   - **Visuals**: Include images of animals and events to create emotional connections and enhance storytelling.

This context profile provides a comprehensive overview of Portland Animal Rescue Connection, ensuring that future communications are aligned with their mission, tone, and community engagement strategies.

LXCL:1 unit of merch

Merch sale

5 Minute Kitten Snuggle

10 Minute KItten Snuggle

15 Minute Kitten Snuggle

20 Minute Kitten Snuggle

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our snuggle event and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Katie McCarthykatie@pdxarc.org