Lodi Association of Realtors®

### Context Profile for Lodi Association of Realtors®

#### 1. Organization Mission & Cause
The Lodi Association of Realtors® (LAR) is dedicated to serving the real estate community in Lodi, California. Their mission is to advocate for real estate professionals, provide education and resources, and promote ethical practices within the industry. They aim to enhance the professionalism of their members and ensure that the community benefits from informed and responsible real estate practices.

#### 2. Type of Activities
LAR engages in a variety of activities, including:
- **Educational Events**: Hosting panels and workshops featuring experienced professionals in real estate and lending.
- **Fundraising Campaigns**: Organizing events like fashion shows to raise funds for community initiatives.
- **Networking Opportunities**: Providing platforms for real estate professionals to connect and collaborate.
- **Community Programs**: Engaging with local initiatives to promote housing and real estate awareness.

#### 3. Tone of Voice
The tone of voice used by LAR is:
- **Friendly and Inviting**: The language is approachable, encouraging participation and engagement.
- **Professional**: While maintaining a casual tone, the communication reflects a level of professionalism appropriate for the real estate industry.
- **Inspirational**: Messages often aim to motivate and inspire members to grow and learn from industry leaders.

#### 4. Emoji Usage
LAR incorporates emojis in their communications, particularly in email campaigns. Examples include:
- 🌟 (Star) to highlight important events or announcements.
- 📅 (Calendar) to denote event dates.
- 📍 (Location pin) to indicate event locations.
Emojis are used moderately, enhancing the visual appeal of the content without overwhelming the message.

#### 5. Key Facts
- **Founding Info**: Specific founding details were not found on the website, but LAR has been active in the community for several years.
- **Scale**: The organization has a total of 54 forms and has conducted 58 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics**: While specific metrics were not detailed on the website, the organization focuses on community involvement and member education.
- **Volunteer Info**: Opportunities for volunteering may be available, but specific details were not highlighted on the website.

#### 6. Writing Guidelines
Based on the existing content patterns observed:
- **Use a Friendly and Professional Tone**: Balance casual language with professional terminology relevant to real estate.
- **Incorporate Emojis Sparingly**: Use emojis to enhance engagement but avoid overuse.
- **Be Clear and Concise**: Ensure that messages are straightforward and easy to understand, especially regarding event details and calls to action.
- **Encourage Participation**: Use motivational language that invites members to join events and engage with the community.

This context profile will aid in crafting personalized and effective content for the Lodi Association of Realtors®, aligning with their mission and communication style.

Attendee

Ready to elevate your real estate social media game? Join us for the next session in the Designing Made Easy With Canva Workshop&nbsp;series: Post with Purpose. This hands-on workshop is all about creating polished, branded, and strategic social media content&mdash;specifically static posts and carousels&mdash;that help attract leads, build trust, and stay top-of-mind with your audience.Whether you&#39;re new to Canva or looking to sharpen your design workflow, this class will help you confidently create high-impact posts that support your marketing goals.<hr data-start="1020" data-end="1023" fr-original-style="" style="clear: both; user-select: none; break-after: page; width: 100%; box-sizing: inherit;"><h3 data-end="1050" data-start="1025" fr-original-style="" style="width: 100%; box-sizing: inherit;">🔍 What You&#39;ll Learn:</h3><ul data-end="1361" data-start="1051" fr-original-style="" style="box-sizing: inherit;"><li data-end="1123" data-start="1051" fr-original-style="" style="box-sizing: inherit;">The difference between static posts and carousels&mdash;and when to use each</li><li data-end="1210" data-start="1124" fr-original-style="" style="box-sizing: inherit;">How to use Canva&rsquo;s templates, brand kits, and design tools for real estate marketing</li><li data-end="1294" data-start="1211" fr-original-style="" style="box-sizing: inherit;">Step-by-step design labs: Create a &ldquo;Just Listed&rdquo; post and a value-packed carousel</li><li data-end="1361" data-start="1295" fr-original-style="" style="box-sizing: inherit;">Tips for content batching, scheduling, and workflow organization</li></ul><hr data-start="1363" data-end="1366" fr-original-style="" style="clear: both; user-select: none; break-after: page; width: 100%; box-sizing: inherit;"><h3 data-end="1404" data-start="1368" fr-original-style="" style="width: 100%; box-sizing: inherit;">🛠️ Hands-On Activities Include:</h3><ul data-end="1668" data-start="1405" fr-original-style="" style="box-sizing: inherit;"><li data-end="1491" data-start="1405" fr-original-style="" style="box-sizing: inherit;">Design Lab 1: Craft a branded static post (e.g., a testimonial or listing promo)</li><li data-end="1584" data-start="1492" fr-original-style="" style="box-sizing: inherit;">Design Lab 2: Build a scroll-worthy carousel (e.g., homebuyer tips or market insights)</li><li data-end="1668" data-start="1585" fr-original-style="" style="box-sizing: inherit;">Canva demos, guided practice, and optional breakout time for personalized support</li></ul><hr data-start="1670" data-end="1673" fr-original-style="" style="clear: both; user-select: none; break-after: page; width: 100%; box-sizing: inherit;"><h3 data-end="1701" data-start="1675" fr-original-style="" style="width: 100%; box-sizing: inherit;">💡 Perfect for You If:</h3><ul data-end="1976" data-start="1702" fr-original-style="" style="box-sizing: inherit;"><li data-end="1772" data-start="1702" fr-original-style="" style="box-sizing: inherit;">You&#39;re a real estate professional ready to grow your online presence</li><li data-end="1907" data-start="1773" fr-original-style="" style="box-sizing: inherit;">You&rsquo;ve attended Class 1 (Branding Basics) and/or Class 2 (The Flyer Formula)&mdash;or are jumping in here with Canva experience</li><li data-end="1976" data-start="1908" fr-original-style="" style="box-sizing: inherit;">You want to create content that feels authentic and gets results</li></ul>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for &quot;Post with Purpose: Creating Polished &amp; Professional Social Media Posts with Canva!&quot; &mdash; the third class in our &quot;Designing Made Easy with Canva&quot; workshop series. 🎉We&#39;re excited to help you take your real estate marketing to the next level with beautifully branded and strategically designed social media posts.Here&rsquo;s what you can look forward to: ✔️ Learn how to design eye-catching static posts and carousels ✔️ Discover Canva tools that make content creation quick and easy ✔️ Build a time-saving workflow to post consistently and with purpose🗓️ Workshop Date: July 31,2025&nbsp;🕒 Time: 11:30am-1:30pm&nbsp;📍 Location: 777 S. Ham Lane Ste.B Lodi, CA 95242What to bring:<ul fr-original-style="margin-bottom:0in;margin-top:0in;" style="margin-bottom: 0in; margin-top: 0in; box-sizing: inherit;" type="disc"><li fr-original-style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:115%;font-size:16px;font-family:"Calibri",sans-serif;' style="margin: 0in 0in 8pt; line-height: 115%; font-size: 16px; font-family: Calibri, sans-serif; box-sizing: inherit;">A Canva account (free or Pro)</li><li fr-original-style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:115%;font-size:16px;font-family:"Calibri",sans-serif;' style="margin: 0in 0in 8pt; line-height: 115%; font-size: 16px; font-family: Calibri, sans-serif; box-sizing: inherit;">Access to your real estate branding elements (logo, colors, etc.)</li><li fr-original-style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:115%;font-size:16px;font-family:"Calibri",sans-serif;' style="margin: 0in 0in 8pt; line-height: 115%; font-size: 16px; font-family: Calibri, sans-serif; box-sizing: inherit;">Optional: A recent listing or marketing idea you&#39;d like to work on during the session</li></ul>This session is hands-on, practical, and designed to give you real tools you can use immediately in your business.Feel free to reply to this email with any questions before the workshop. Can&rsquo;t wait to see you there! Thanks!Ryanryan@connectlar.org

Ready to elevate your real estate social media game? Join us for the next session in the Designing Made Easy With Canva Workshop series: Post with Purpose. This hands-on workshop is all about creating polished, branded, and strategic social media content—specifically static posts and carousels—that help attract leads, build trust, and stay top-of-mind with your audience.Whether you're new to Canva or looking to sharpen your design workflow, this class will help you confidently create high-impact posts that support your marketing goals.<hr />🔍 What You'll Learn:<ul><li>The difference between static posts and carousels—and when to use each</li><li>How to use Canva’s templates, brand kits, and design tools for real estate marketing</li><li>Step-by-step design labs: Create a “Just Listed” post and a value-packed carousel</li><li>Tips for content batching, scheduling, and workflow organization</li></ul><hr />🛠️ Hands-On Activities Include:<ul><li>Design Lab 1: Craft a branded static post (e.g., a testimonial or listing promo)</li><li>Design Lab 2: Build a scroll-worthy carousel (e.g., homebuyer tips or market insights)</li><li>Canva demos, guided practice, and optional breakout time for personalized support</li></ul><hr />💡 Perfect for You If:<ul><li>You're a real estate professional ready to grow your online presence</li><li>You’ve attended Class 1 (Branding Basics) and/or Class 2 (The Flyer Formula)—or are jumping in here with Canva experience</li><li>You want to create content that feels authentic and gets results</li></ul>

Lodi Association of Realtors®

Post with Purpose: Creating Polished & Professional Social Media Posts with Canva

777 S Ham Ln # B

Attendee

Free