American Society of Interior Designers, San Diego

### Context Profile for American Society of Interior Designers, San Diego (ASID San Diego)

#### 1. Organization Mission & Cause
The American Society of Interior Designers (ASID) San Diego chapter is dedicated to advancing the profession of interior design and promoting the value of interior design to the public. Their mission emphasizes enhancing the quality of life through design, advocating for the profession, and fostering a community of designers who share knowledge and resources. The organization aims to support interior designers in their professional development and to elevate the standards of the design industry.

#### 2. Type of Activities
ASID San Diego engages in a variety of activities, including:
- **Educational Events**: Workshops, webinars, and speaker series aimed at professional development (e.g., "What I Wish I Knew Starting Out" series).
- **Networking Opportunities**: Events that allow members to connect with peers and industry leaders.
- **Community Programs**: Initiatives that may involve outreach or collaboration with local organizations to promote design excellence.
- **Fundraising Campaigns**: Activities that support the chapter's operations and community initiatives.

#### 3. Tone of Voice
The tone of voice used by ASID San Diego is:
- **Professional**: The language is formal yet approachable, reflecting the seriousness of the design profession.
- **Inspiring**: Communications often aim to motivate and uplift members, encouraging them to pursue excellence in their work.
- **Friendly**: The organization fosters a sense of community, using inclusive language that welcomes engagement and participation.

#### 4. Emoji Usage
ASID San Diego does not prominently use emojis in their communications. The tone remains professional and formal, which aligns with the expectations of a professional organization in the design industry.

#### 5. Key Facts
- **Founding Info**: ASID is a national organization with local chapters, including the San Diego chapter, which serves the regional design community.
- **Scale**: The San Diego chapter has a total of 22 forms and has conducted 35 email campaigns, indicating active engagement with its members.
- **Impact Metrics**: Specific metrics on community impact or membership growth were not detailed on the website but can be inferred from their focus on professional development and community engagement.
- **Volunteer Info**: Opportunities for volunteering and involvement in events are likely available, although specific details were not highlighted on the website.

#### 6. Writing Guidelines
Based on existing content patterns, the following writing guidelines are recommended:
- **Maintain Professionalism**: Use a formal tone that reflects the expertise of the design community.
- **Be Inspirational**: Incorporate motivational language that encourages participation and professional growth.
- **Use Clear and Concise Language**: Ensure that communications are straightforward and easy to understand, avoiding jargon where possible.
- **Engage the Audience**: Use inclusive language that invites members to participate in events and initiatives.
- **Focus on Value**: Highlight the benefits of membership and participation in events, emphasizing how they contribute to professional development and community impact.

This context profile serves as a foundational guide for creating tailored content for ASID San Diego, ensuring alignment with their mission, tone, and activities.

LXCL:Enjoy the full program with access to all main activities.

ASID Members

EVENT DETAILSDate: Wednesday, February 4, 2026Location: Virtual (Zoom)Time: 12:00 PM &ndash; 1:00 PM Workshop DescriptionUnlock the beliefs that shape your performance.Whether you&rsquo;re an entrepreneur, designer, or sales professional, limiting beliefs can silently impact your confidence, sales, and business outcomes. For example, if you believe your service is &ldquo;too expensive,&rdquo; you may unintentionally hold yourself back from selling&mdash;even without realizing it. In this session, Lucas Barra will guide you through proven coaching frameworks to identify the root causes of limiting beliefs and replace them with empowering perspectives that drive revenue and long-term success. Attendees will leave with actionable insights and practical tools they can continue applying to break through obstacles well into the future. About the SpeakerLucas Barra is the founder of All In Coaching in San Diego and has been coaching for eight years. With over 3,000 closed sales and hands-on experience with entrepreneurs and sales professionals across a wide variety of industries, Lucas brings fresh insights and tailored methodologies that produce measurable results. His approach blends performance psychology, sales strategy, and mindset coaching to help individuals and teams achieve their next level.(He also enjoys long walks on the beach, Michelle Branch, and deep conversations.)

<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you so much for registering for our upcoming &quot;Professional Development Series for Emerging &amp; Established Professionals: ALL IN COACHING with Lucas Barra.&quot; We&#39;re genuinely excited to have you with us on this journey of growth and transformation. Your support means the world to us and helps further our mission of advancing the profession of interior design and fostering a vibrant community of design enthusiasts. We can&#39;t wait to share this enriching experience with you, where you&#39;ll unlock the beliefs shaping your performance and gain valuable insights that pave the way for success. Warm regards, The ASID San Diego Team

EVENT DETAILSDate: Wednesday, February 4, 2026Location: Virtual (Zoom)Time: 12:00 PM – 1:00 PM Workshop DescriptionUnlock the beliefs that shape your performance.Whether you’re an entrepreneur, designer, or sales professional, limiting beliefs can silently impact your confidence, sales, and business outcomes. For example, if you believe your service is “too expensive,” you may unintentionally hold yourself back from selling—even without realizing it. In this session, Lucas Barra will guide you through proven coaching frameworks to identify the root causes of limiting beliefs and replace them with empowering perspectives that drive revenue and long-term success. Attendees will leave with actionable insights and practical tools they can continue applying to break through obstacles well into the future. About the SpeakerLucas Barra is the founder of All In Coaching in San Diego and has been coaching for eight years. With over 3,000 closed sales and hands-on experience with entrepreneurs and sales professionals across a wide variety of industries, Lucas brings fresh insights and tailored methodologies that produce measurable results. His approach blends performance psychology, sales strategy, and mindset coaching to help individuals and teams achieve their next level.(He also enjoys long walks on the beach, Michelle Branch, and deep conversations.)

American Society of Interior Designers, San Diego

Professional Development Series: Business Coaching Workshop with Lucas Barra

ASID Members

Free