NAWIC Pacific Southwest Region

### Context Profile for NAWIC Pacific Southwest Region

1. **Organization Mission & Cause**:
   - The National Association of Women in Construction (NAWIC) Pacific Southwest Region is dedicated to advancing the interests of women in the construction industry. Their mission focuses on providing education, networking opportunities, and support to empower women in their professional development and career advancement within the construction sector.

2. **Type of Activities**:
   - The organization hosts various events, including conferences, forums, and networking opportunities aimed at fostering community among women in construction. They also engage in fundraising campaigns, such as the recent "2025 Fall Conference Shirt" initiative, which allows members to commemorate events while supporting the organization financially. Community programs include workshops and mentorship opportunities designed to enhance skills and knowledge in the construction field.

3. **Tone of Voice**:
   - The tone of voice used by NAWIC Pacific Southwest Region is friendly, supportive, and professional. Communications are welcoming and encouraging, aiming to inspire participation and engagement among members. The language is straightforward and accessible, making it easy for a diverse audience to connect with their message.

4. **Emoji Usage**:
   - The organization does not prominently feature emojis in their communications, maintaining a more professional tone. However, they may use them sparingly in informal contexts or social media posts to enhance engagement.

5. **Key Facts**:
   - **Founding Info**: NAWIC was established to support women in the construction industry, with regional chapters like the Pacific Southwest Region focusing on localized support and initiatives.
   - **Scale**: The Pacific Southwest Region has a total of 13 forms and has conducted 6 email campaigns, indicating active engagement with their community.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community building and professional development as key outcomes of their activities.
   - **Volunteer Info**: The organization encourages volunteer participation, especially in event planning and execution, fostering a sense of community and shared purpose among members.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and professional tone, ensuring that communications are inclusive and supportive.
   - **Structure**: Keep content concise and clear, using headings and bullet points where appropriate to enhance readability.
   - **Personalization**: Incorporate personalized greetings in communications (e.g., using the recipient's first name) to foster connection.
   - **Call to Action**: Clearly define next steps or actions for the audience, whether it’s attending an event, volunteering, or supporting fundraising efforts.

This context profile serves as a foundational guide for creating tailored content that aligns with the NAWIC Pacific Southwest Region's mission, values, and communication style.

LXCL:Ends after July 31, 2026

Early Bird - Member

Early Bird - Non-Member

LXCL:Ends after September 22, 2026

Member

Non-Member

LXCL:Begins September 23, 2026

Late Registration - Member

Late Registration - Non-Member

LXCL:This is for Guests not attending conference.

Guest - Saturday Breakfast 10/24/26

LXCL:This is for Guests not attending conference.

Guest - Saturday Lunch 10/24/26

Guest - Friday Lunch 10/23/26

Check made out to: NAWIC PSW Region Fund
Address to send check: 1012 Crosby Street, El Cajon, CA 92021, Attn:  Myrna Smith

October 23-24, 2026Doubletree by Hilton El Paso Downtown600 N. El Paso StreetEl Paso, TX&nbsp; 79901 *Refunds on registration costs must be requested before 9/04/2026. Zeffy fee cannot be refunded. To remove Zeffy fee, select &quot;other&quot; on the optional fee at checkout.&nbsp;

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name , Thank you for registering for the Pacific Southwest Region 2026 Fall Conference. If you have any questions, please contact <a fr-original-style="" href="mailto:pswdirector@nawic.org" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">pswdirector@nawic.org</a> or&nbsp;<a fr-original-style="" href="mailto:celiav@jobeco.com" id="isPasted" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">celiav@jobeco.com</a>. Refunds must be requested prior to September 4, 2026. Pacific Southwest Region

October 23-24, 2026Doubletree by Hilton El Paso Downtown600 N. El Paso StreetEl Paso, TX  79901 *Refunds on registration costs must be requested before 9/04/2026. Zeffy fee cannot be refunded. To remove Zeffy fee, select "other" on the optional fee at checkout.

NAWIC Pacific Southwest Region

PSW Region Fall Conference 2026 Registration

600 N El Paso St

Member

$200

Non-Member

$225

Late Registration - Member

$250

Late Registration - Non-Member

$275

Guest - Saturday Breakfast 10/24/26

$36

Guest - Saturday Lunch 10/24/26

$51

Guest - Friday Lunch 10/23/26

$39