Salt Lake Board of Realtors

### Context Profile for Salt Lake Board of Realtors

#### 1. Organization Mission & Cause
The Salt Lake Board of Realtors (SLBR) is dedicated to serving its members and the community by promoting professionalism and ethical standards in the real estate industry. Their mission is to enhance the success of real estate professionals through education, advocacy, and networking opportunities. They aim to empower REALTORS® to provide exceptional service to their clients while contributing positively to the community.

#### 2. Type of Activities
- **Networking Events**: The SLBR hosts various events, including the "Spook-Tacular Builder Fair," where builders showcase their projects, and REALTORS® connect with industry professionals.
- **Educational Programs**: They offer training and resources to help members stay informed about industry trends and best practices.
- **Advocacy**: The organization advocates for policies that benefit the real estate industry and the community.
- **Community Engagement**: They engage in community programs that promote homeownership and housing initiatives.

#### 3. Tone of Voice
The tone of voice used by the Salt Lake Board of Realtors is friendly, professional, and slightly informal. Their communications aim to inspire and engage members while maintaining a sense of professionalism. The language is accessible, encouraging participation and connection among members.

#### 4. Emoji Usage
The SLBR does not prominently use emojis in their communications. The tone remains professional and straightforward, focusing on clear messaging without the casualness that emojis might convey.

#### 5. Key Facts
- **Founding Info**: Established to support real estate professionals in Salt Lake City, the SLBR has a long-standing history in the community.
- **Scale**: The organization has 10 total forms and has conducted 10 email campaigns, indicating a structured approach to member engagement.
- **Impact Metrics**: Specific metrics are not detailed on the website, but the organization emphasizes community involvement and member success.
- **Volunteer Info**: Opportunities for volunteering are likely available, especially during events, but specific details are not provided on the website.

#### 6. Writing Guidelines
- **Clarity and Conciseness**: Communications should be clear and to the point, avoiding jargon unless necessary.
- **Engaging Language**: Use an inviting and friendly tone to encourage participation and connection among members.
- **Call to Action**: Always include a clear call to action, whether it's to register for an event, participate in a program, or engage with the community.
- **Professionalism**: Maintain a level of professionalism that reflects the real estate industry while being approachable.

### Summary
The Salt Lake Board of Realtors is a professional organization focused on supporting real estate professionals through networking, education, and advocacy. Their communications are friendly and professional, aiming to engage members and promote community involvement. When crafting content for SLBR, it is essential to maintain clarity, an inviting tone, and a focus on actionable outcomes.

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The Realtors® Political Action Committee plays an important part in local, state, and federal levels of advocacy on behalf of Realtors®. RPAC is a bipartisan organization that supports political candidates and legislature that advocate for real estate issues, like private property rights and free enterprise. This, in turn, helps consumers realize the American dream of homeownership. Watch this video for more information.

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<span fr-original-style="color: rgb(142, 147, 159); font-family: Barlow; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(142, 147, 159);font-family:Barlow;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:500;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">The Realtors® Political Action Committee plays an important part in local, state, and federal levels of advocacy on behalf of Realtors®. RPAC is a bipartisan organization that supports political candidates and legislature that advocate for real estate issues, like private property rights and free enterprise. This, in turn, helps consumers realize the American dream of homeownership. Watch this <a href="https://youtu.be/-E-I0IA-Qcc" style="box-sizing:border-box;background-color:rgb(255, 255, 255);color:rgb(13, 72, 176);text-decoration:none;transition:0.3s ease-in-out;cursor:pointer;outline:none;font-family:Barlow;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:500;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;user-select:auto;scroll-behavior:auto !important">video</a><span fr-original-style="color: rgb(142, 147, 159); font-family: Barlow; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(142, 147, 159);font-family:Barlow;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:500;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit"> for more information.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Kelley Wrightkelley@slrealtors.com

The Realtors® Political Action Committee plays an important part in local, state, and federal levels of advocacy on behalf of Realtors®. RPAC is a bipartisan organization that supports political candidates and legislature that advocate for real estate issues, like private property rights and free enterprise. This, in turn, helps consumers realize the American dream of homeownership. Watch this <a href="https://youtu.be/-E-I0IA-Qcc">video</a> for more information.