Ronald McDonald House of Fort Worth

### Context Profile for Ronald McDonald House of Fort Worth

1. **Organization Mission & Cause:**
   - **Mission:** The Ronald McDonald House of Fort Worth (RMHFW) provides a "home away from home" for families with children undergoing medical treatment. Their mission is to support families by offering a comfortable and supportive environment, allowing them to focus on their child's health and well-being.
   - **Cause:** RMHFW aims to alleviate the stress and financial burden on families during difficult times by providing housing, meals, and emotional support.

2. **Type of Activities:**
   - **Programs:** RMHFW hosts various programs including culinary camps for children, which teach cooking skills while supporting families staying at the house.
   - **Events:** They organize fundraising galas and community events to raise awareness and funds for their cause.
   - **Community Support:** They provide meals, activities, and emotional support for families, creating a nurturing environment during challenging times.

3. **Tone of Voice:**
   - The tone of the RMHFW website and communications is **friendly**, **supportive**, and **inspiring**. The language is accessible and warm, aiming to create a sense of community and comfort for families in need. There is an emphasis on positivity and hope, encouraging engagement and support from the community.

4. **Emoji Usage:**
   - The analysis of the website and recent communications indicates that RMHFW does **not frequently use emojis** in their content. The tone remains professional and heartfelt without relying on emojis to convey emotion.

5. **Key Facts:**
   - **Founding Info:** The Ronald McDonald House of Fort Worth was established to support families with children in medical need.
   - **Scale:** RMHFW operates a house that accommodates families, providing essential services and support.
   - **Impact Metrics:** Specific metrics are not detailed on the website, but the organization emphasizes the number of families served and the importance of community support.
   - **Volunteer Info:** RMHFW encourages volunteer involvement, offering opportunities for individuals and groups to assist in various capacities, including meal preparation and event support.

6. **Writing Guidelines:**
   - **Style:** Content should be written in a **friendly** and **supportive** manner, reflecting the organization's mission to provide comfort and care.
   - **Audience Engagement:** Use inclusive language that invites community participation and emphasizes the importance of support.
   - **Clarity:** Ensure that information is clear and concise, particularly in event descriptions and calls to action.
   - **Personalization:** Incorporate personalized elements in communications (e.g., using the recipient's name) to foster a sense of connection and community.

This context profile serves as a foundational guide for creating tailored content that aligns with the values and mission of the Ronald McDonald House of Fort Worth, ensuring that all communications resonate with their target audience effectively.

LXCL:This registration fee covers one (1) cook-off team of up to six (6) individuals. Team members will also receive a General Admission wristband. After submitting payment, a Cook-Off Team Registration Form will be emailed to you. Cook-Off Teams MUST complete this form and email it to Sydney Ingle at sydney.ingle@rmhfw.org by Friday, October 4, 2024.

"Best Tailgate Taste" Cook-Off Team Registration

LXCL:Vendor Fee can be paid here!

Vendor Market Fee

LXCL:Day-of GA will be $20 while the Early Bird Ticket is $15. Includes a commemorative Rise Rally glass and special wristband access to sample food made by the Tailgate Cook-Off Teams. On the day of the event, you will be able to purchase Martin House’s wristbands for four (4) beers.

General Admission (Early Bird Ticket)

LXCL:Day-of GA will be $20. Includes a commemorative Rise Rally glass and special wristband access to sample food made by the Tailgate Cook-Off Teams. On the day of the event, you will be able to purchase Martin House’s wristbands for four (4) beers.

General Admission

LXCL:Squares must be purchased by before 2:30pm!

Squares

People's Choice Ticket

LXCL:If you've won a silent auction item, you can purchase your item next to the option that says, "Add a custom donation for Ronald McDonald House of Fort Worth".

Silent Auction

This year, RSS will host its annual Rise Rally & Red Shoes tailgating cook-off event, one of our signature fundraising and awareness events benefiting RMFHW, in partnership with Martin House Brewing Company. This event is open to the community and brings together neighborhood cook off teams who bring their favorite bite-sized tailgate food to the competition. We partner with our “celebrity judges” – usually local chefs, city council members, and one RMHFW Board of Trustees representative – who evaluate each tailgate bite and determine the winning teams.  Additionally, this year we will have a silent auction, vendor market, football squares, and other family-friendly activities.

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name ,<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Thank you for registering for Rise Rally &amp; Red Shoes and supporting the Ronald McDonald House of Fort Worth mission! Your registration helps us to provide essential services for families in the midst of their medical crisis.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Those registering for a Cook-Off Team must complete the Rise Rally Cook Team Registration Form and submit it to Sydney Ingle at <a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href='mailto:<a href="mailto:sydney.ingle@rmhfw.org">' style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;">sydney.ingle@rmhfw.org</a> by October 27th, 2025.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">We look forward to seeing you all at Rise Rally &amp; Red Shoes on November 15th, 2025! Doors open at 12:00 PM.&nbsp;<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">With many thanks,<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Sydney Ingle<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"><a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="mailto:sydney.ingle@rmhfw.org," style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;">sydney.ingle@rmhfw.org,</a> 817.809.8881

This year, RSS will host its annual Rise Rally &amp; Red Shoes tailgating cook-off event, one of our signature fundraising and awareness events benefiting RMFHW, in partnership with Martin House Brewing Company. This event is open to the community and brings together neighborhood cook off teams who bring their favorite bite-sized tailgate food to the competition. We partner with our “celebrity judges” – usually local chefs, city council members, and one RMHFW Board of Trustees representative – who evaluate each tailgate bite and determine the winning teams.  Additionally, this year we will have a silent auction, vendor market, football squares, and other family-friendly activities.

Ronald McDonald House of Fort Worth

Red Shoe Society- Rise Rally & Red Shoes 2025

220 S Sylvania Ave #209

Vendor Market Fee

$35

General Admission

$20

Squares

$20

People's Choice Ticket

$1

Silent Auction

Free

Add a donation for Ronald McDonald House of Fort Worth