American Cancer Society - Northeast Region

### Context Profile for American Cancer Society - Northeast Region

#### 1. Organization Mission & Cause
The American Cancer Society (ACS) is dedicated to eliminating cancer as a major health problem. Their mission is to save lives, celebrate lives, and lead the fight for a world without cancer. They provide support through research, education, advocacy, and patient services, aiming to improve the quality of life for cancer patients and their families.

#### 2. Type of Activities
- **Events**: ACS organizes various events, including the "Tribute of Light Celebration," which honors loved ones affected by cancer. Participants can dedicate tributes and engage in a ceremony.
- **Fundraising Campaigns**: They run multiple fundraising initiatives to support their mission, including community walks, galas, and online donation drives.
- **Community Programs**: ACS offers programs that provide resources and support for patients and caregivers, including transportation services, educational workshops, and support groups.

#### 3. Tone of Voice
The tone of voice used by ACS is **inspiring**, **supportive**, and **compassionate**. Their communications aim to uplift and motivate individuals affected by cancer while fostering a sense of community and hope. The language is often formal yet accessible, creating a welcoming atmosphere for all.

#### 4. Emoji Usage
The American Cancer Society does not appear to use emojis in their official communications, maintaining a more traditional and professional tone in their messaging.

#### 5. Key Facts
- **Founding Info**: The American Cancer Society was founded in 1913.
- **Scale**: The Northeast Region is part of a larger national organization with a significant presence across the United States.
- **Impact Metrics**: ACS has contributed to a decline in cancer mortality rates and funds numerous research projects aimed at cancer prevention and treatment.
- **Volunteer Info**: ACS relies heavily on volunteers for events and programs, encouraging community involvement and support.

#### 6. Writing Guidelines
- **Style**: Use a compassionate and encouraging tone, focusing on community support and empowerment.
- **Language**: Avoid jargon; use clear and straightforward language to ensure accessibility.
- **Structure**: Use headings and bullet points for easy readability. Include calls to action that inspire participation and support.
- **Personalization**: Incorporate personal stories and testimonials to connect emotionally with the audience.

This context profile should serve as a foundation for generating personalized and effective content for the American Cancer Society - Northeast Region.

Poinsettia - Red

Poinsettia - Pink

Poinsettia - Marble

Poinsettia - White Glitter

Poinsettia - White

Wreath - PA Frasier Fir

Wreath - West Coast Mixed Wreath with Pine Cones

Santa Letter includes a personalized letter as well as Reindeer Dust that includes biodegradable glitter & oats!

Santa Letter

Poinsettia & Wreath Orders Due November 27th Santa Letter Cut Off - Dec 6.  A form will be sent to you after the purchase of the Santa Letter to fill out information to help us write the letters!Order Pick Up Details - Dec 4 - Location TBA **If you work for DHL, the items will be delivered to the Salem Church Road Location and then distributed to your location - please indicate that at checkout**Poinsettias:  $10 - Red, Pink, Marble, White Glitter & White - 5" Pots - 3-4 BloomsWreath - $25West Coast Mixed Wreath with Pine Cone • 10” ring, 20” overall • Contains Noble Fir, Berried Juniper, and Incense Cedar. • Great long lasting, aromatic wreath with the best needle retention. • Best option for Front Door.PA Fraser Fir • 8” ring, 20” overall • Local • Really nice long lasting, aromatic wreath with great needle retention. Santa Letters -

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Jessica Moyerjessica.moyer@cancer.org

Poinsettia &amp; Wreath Orders Due November 27th Santa Letter Cut Off - Dec 6.  A form will be sent to you after the purchase of the Santa Letter to fill out information to help us write the letters!Order Pick Up Details - Dec 4 - Location TBA **If you work for DHL, the items will be delivered to the Salem Church Road Location and then distributed to your location - please indicate that at checkout**Poinsettias:  $10 - Red, Pink, Marble, White Glitter &amp; White - 5" Pots - 3-4 BloomsWreath - $25West Coast Mixed Wreath with Pine Cone • 10” ring, 20” overall • Contains Noble Fir, Berried Juniper, and Incense Cedar. • Great long lasting, aromatic wreath with the best needle retention. • Best option for Front Door.PA Fraser Fir • 8” ring, 20” overall • Local • Really nice long lasting, aromatic wreath with great needle retention. Santa Letters -