AMVETS National HQ

### Context Profile for AMVETS National HQ

#### 1. Organization Mission & Cause
AMVETS National HQ is dedicated to serving veterans and their families, advocating for their rights, and ensuring they receive the benefits they deserve. Their mission is to enhance the quality of life for veterans through various programs, advocacy, and community engagement. They aim to preserve the legacy of American veterans and promote patriotism and civic responsibility.

#### 2. Type of Activities
AMVETS engages in a variety of activities, including:
- **Advocacy**: Lobbying for veterans' rights and benefits at local, state, and national levels.
- **Community Programs**: Organizing events such as the "Rolling Thunder Washington, DC / Rolling to Remember," which supports veteran awareness and remembrance.
- **Fundraising Campaigns**: Initiatives to raise funds for veteran services, including merchandise sales (e.g., official shirts) and ticket sales for events.
- **Volunteer Opportunities**: Encouraging community involvement through volunteer programs that support veterans and their families.

#### 3. Tone of Voice
The tone of voice used by AMVETS is:
- **Professional**: The language is formal yet approachable, reflecting the seriousness of their mission while remaining accessible to the public.
- **Inspirational**: Communications often aim to motivate and inspire action among supporters and the community.
- **Friendly**: The use of direct address (e.g., "Hi [First Name]") in emails creates a welcoming atmosphere.

#### 4. Emoji Usage
AMVETS does not prominently use emojis in their communications. The focus remains on clear, professional language that conveys their message effectively without the use of informal symbols.

#### 5. Key Facts
- **Founding Info**: AMVETS was established in 1944, making it one of the oldest veterans' service organizations in the U.S.
- **Scale**: The organization has a significant reach, with multiple forms and email campaigns indicating active engagement with their community.
- **Impact Metrics**: While specific metrics are not detailed on the website, AMVETS emphasizes its advocacy work and community programs, suggesting a broad impact on veteran welfare.
- **Volunteer Info**: AMVETS encourages volunteers to participate in various programs, though specific volunteer metrics or numbers are not provided on the website.

#### 6. Writing Guidelines
Based on existing content patterns, the following writing guidelines are recommended:
- **Use a Professional and Friendly Tone**: Maintain a balance between professionalism and approachability, using direct address to engage the audience.
- **Be Inspirational**: Craft messages that inspire action and convey the importance of supporting veterans.
- **Clarity and Brevity**: Ensure that communications are clear and to the point, avoiding jargon while still conveying the seriousness of the cause.
- **Visual Elements**: When applicable, incorporate images that resonate with the veteran community and enhance the message without overwhelming the text.

This context profile will assist in generating tailored content that aligns with AMVETS National HQ's mission, values, and communication style.

The top-tier supporter, rolling in with thunderous generosity, embodying the freedom of the ride and the strength of support for our heroes who are still unaccounted for, made the ultimate sacrifice, or made it home but are still battling.

You Get:
- All Road Captain Supporter benefits
- Your name (or your road name & name of the group you are riding with) will be read on stage at 11 AM in the parking lot before the ride begins  
- Backstage meeting with a special guest at 10:45 AM

Commander Supporter

A mid-tier level for those leading the pack, combining a love for the ride with a commitment to leaving no man or woman behind.

You will get:  
-All Rider Supporter benefits
- PLUS the new official Rolling to Remember pin (1.5" antique brass plated, custom-cut RtR pin)

Road Captain Supporter

For those who ride in spirit with the troops, offering grassroots support for the military community from the open road.

You will get:  
- Your name (or road name) listed on the event website as a supporter 
- A thank-you shoutout on Facebook
- The official Rolling to Remember patch

Rider Supporter

SOLD OUT ONLINE - Will be available in Thunder Alley Saturday & the Pentagon Parking Lot Sunday

Official 2025 T-shirt

Directly lend your support for the demonstration ride in 2025 and for years to come.Presenting the official 2025 shirt design (green fabric):<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1746878682/wysiwyg/tulxrkkz1f1outk7irvv.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for rolling with us, supporting our demand for full accounting for every missing U.S. service member and to fight the mental health crisis in the veterans community. Your support directly contributes to this vital mission and makes a positive impact. We look forward to seeing you in person May 25 in D.C! If you would like to further contribute, consider spreading the word about the annual ride to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Joe ChenellyExecutive Director, AMVETS Nationaljchenelly@amvets.org

Directly lend your support for the demonstration ride in 2025 and for years to come.Presenting the official 2025 shirt design (green fabric):<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1746878682/wysiwyg/tulxrkkz1f1outk7irvv.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

AMVETS National HQ

Rolling Thunder Washington, DC / Rolling to Remember

Commander Supporter

$100

Road Captain Supporter

$50

Rider Supporter

$25

Official 2025 T-shirt

$40

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