Southwest Michigan SHRM Chapter

**Context Profile for Southwest Michigan SHRM Chapter**

1. **Organization Mission & Cause:**
   - The Southwest Michigan SHRM Chapter is dedicated to serving the needs of human resource professionals in the Southwest Michigan area. Their mission is to provide education, support, and resources to HR professionals to enhance their knowledge and effectiveness in the workplace. The organization emphasizes the importance of effective human resource management in fostering a productive and positive work environment.

2. **Type of Activities:**
   - The chapter hosts various events, including monthly membership meetings, workshops, and networking opportunities. For example, the recent "September Membership Meeting" featured a presentation by David Wheatley on team dynamics and leadership. They also engage in professional development initiatives, provide resources for HR best practices, and facilitate community programs that promote HR excellence.

3. **Tone of Voice:**
   - The tone of the website and communications is professional yet approachable. The language is clear and informative, aiming to inspire and motivate HR professionals. The use of action-oriented phrases and a welcoming tone suggests a focus on community and collaboration among members.

4. **Emoji Usage:**
   - The website and email communications do not prominently feature emojis. The tone remains formal and professional, which aligns with the nature of the HR field. Any use of emojis in future communications should be minimal and contextually appropriate, focusing on enhancing engagement without undermining professionalism.

5. **Key Facts:**
   - **Founding Info:** The specific founding date is not mentioned on the website. However, it is part of the national SHRM organization, which has been established for decades.
   - **Scale:** The chapter serves HR professionals in the Southwest Michigan area, indicating a regional focus.
   - **Impact Metrics:** While specific metrics are not detailed on the website, the chapter likely tracks member engagement and event attendance as indicators of impact.
   - **Volunteer Info:** The chapter encourages member involvement and volunteer opportunities, fostering a sense of community and shared purpose among HR professionals.

6. **Writing Guidelines:**
   - Communications should maintain a professional yet friendly tone, using clear and concise language. Action-oriented phrases should be employed to inspire participation and engagement. Avoid excessive jargon to ensure accessibility for all members, regardless of their experience level. Emphasize community, collaboration, and professional growth in messaging. 

This context profile serves as a foundational guide for creating personalized and relevant content for the Southwest Michigan SHRM Chapter, ensuring alignment with their mission, tone, and activities.

LXCL:Lunch will be provided

Member

LXCL:For non-membersLunch will be provided

Non-Member

Please join us to hear David Wheatley, Principal and Chief Question Asker of Humanergy, present on What Great Teams Do Great&nbsp;- how taking the green path sets the tone for your culture, based on his book by the same name. In this session, you&#39;ll understand: <ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">The backbone of high performing teams</li><li fr-original-style="" style="box-sizing: inherit;">The Green-Path and Red-Path as ways to address issues</li><li fr-original-style="" style="box-sizing: inherit;">The three learning styles</li></ul> We are excited to bring this action-driven learning from Humanergy to Southwest Michigan SHRM to reveal the leader within the individuals, teams, and organizations.&nbsp;

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our event on Tuesday, September 23, 2025 at <span contenteditable="false" data-custom-variable="{{location-variable-3b2e6d94-c765-4d14-8b20-3998870382d5}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Location. For more information, please visit our website at <a fr-original-style="" href="//www.swmi.shrm.org" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">www.swmi.shrm.org</a> and check out our <a fr-original-style="" href="https://drive.google.com/file/d/1-zyGzzV_XZe4SMzGISgJvs8Y1sl4hgx-/view?usp=sharing" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">newsletter here</a>! If you have any questions or are interested in volunteering, contact us for more information! Southwest Michigan SHRM<a fr-original-style="" href="mailto:southwestmich.shrm@gmail.com" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">southwestmich.shrm@gmail.com</a> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1754499892/wysiwyg/c2qzfgkzw45hpb9n9iod.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class=" fr-draggable">

Please join us to hear David Wheatley, Principal and Chief Question Asker of Humanergy, present on What Great Teams Do Great - how taking the green path sets the tone for your culture, based on his book by the same name. In this session, you'll understand: <ul><li>The backbone of high performing teams</li><li>The Green-Path and Red-Path as ways to address issues</li><li>The three learning styles</li></ul> We are excited to bring this action-driven learning from Humanergy to Southwest Michigan SHRM to reveal the leader within the individuals, teams, and organizations.

Southwest Michigan SHRM Chapter

September Membership Meeting

2550 Meadowbrook Rd

Member

$15

Non-Member

$25