Our Harbor of HOPE

### Context Profile for SHINE

1. **Organization Mission & Cause**:
   - **Mission**: SHINE is dedicated to empowering single mothers and their children by providing resources, support, and community engagement. Their goal is to uplift families through various programs that foster personal growth and well-being.
   - **Cause**: The organization focuses on addressing the unique challenges faced by single mothers, including financial instability, emotional support, and community isolation.

2. **Type of Activities**:
   - **Events**: SHINE organizes community events such as "Pamper Day," which offers self-care opportunities for mothers, and seasonal initiatives like "Pack the Baskets," where they prepare gift baskets for mothers and children.
   - **Fundraising Campaigns**: They run campaigns to collect donations for specific needs, such as toys and self-care items for mothers, emphasizing community involvement.
   - **Community Programs**: SHINE provides resources and workshops aimed at personal development, financial literacy, and parenting support.

3. **Tone of Voice**:
   - The tone of SHINE's communications is **friendly**, **supportive**, and **inspiring**. They use inclusive language that fosters a sense of community and belonging. The writing is approachable, aiming to connect emotionally with their audience, particularly single mothers.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains professional yet warm, relying more on text to convey messages rather than visual elements like emojis.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: SHINE has a total of 11 forms and has sent out 42 email campaigns, indicating active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed, the organization emphasizes community involvement and support for single mothers.
   - **Volunteer Info**: Information on volunteer opportunities is likely available through direct contact or community events, but specific details were not extracted from the website.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and warm tone that resonates with single mothers. Avoid overly formal language; instead, opt for a friendly and encouraging approach.
   - **Personalization**: Incorporate personalization in communications (e.g., using recipients' first names).
   - **Clarity**: Ensure that messages are clear and straightforward, focusing on the needs and interests of the audience.
   - **Call to Action**: Include clear calls to action, encouraging community involvement and support for initiatives.

This context profile provides a comprehensive understanding of SHINE, which can be utilized to craft personalized and effective content for their communications and outreach efforts.

2:00pm - 3:00pm

3:00pm - 4:00pm

4:00pm - 5:00pm

5:00pm - 6:00pm

The SHINE Pamper Day event is being put on by the Chick-fil-A Leader Academy group from Grace Community High School and will be held at Blue Bird Antiques in Tyler.  This event will serve single moms in the Tyler and East Texas area and their goal is to create a time of relaxation and rejuvenation for YOU.  This includes makeup services from a professional artist, a photo session with you & your children (or by yourself if you want), light refreshments and a goodie bag. NOTE:  There will NOT be childcare at this event.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event. Your registration helps us know how to plan this special event.  If you are unable to come or need to change the time, please let us know ASAP.  Thank you! Lorie McCasland<a href="mailto:lorie@shinelighttheway.com" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">lorie@shinelighttheway.com</a>Send text message to:  903-202-0357

The SHINE Pamper Day event is being put on by the Chick-fil-A Leader Academy group from Grace Community High School and will be held at Blue Bird Antiques in Tyler.  This event will serve single moms in the Tyler and East Texas area and their goal is to create a time of relaxation and rejuvenation for YOU.  This includes makeup services from a professional artist, a photo session with you &amp; your children (or by yourself if you want), light refreshments and a goodie bag. NOTE:  There will NOT be childcare at this event.

Our Harbor of HOPE

SHINE Pamper Day: A Come and Go Event

1718 W Gentry Pkwy

2:00pm - 3:00pm

Free

3:00pm - 4:00pm

Free

4:00pm - 5:00pm

Free

5:00pm - 6:00pm

Free