Healthy Harvest of North Iowa

### Context Profile for Healthy Harvest of North Iowa

1. **Organization Mission & Cause**:
   Healthy Harvest of North Iowa (HHNI) is dedicated to building a thriving local food network across the region. Their mission emphasizes creating a resilient and accessible food system that supports local farmers and provides fresh, nutritious food to the community. They focus on enhancing food security and fostering connections between local producers and consumers.

2. **Type of Activities**:
   - **Fundraising Events**: The "Bites & Brews" fundraising event is a key annual event that showcases locally sourced food and beverages while raising funds to support their mission.
   - **Community Programs**: HHNI engages in various community initiatives that promote local food access, education about nutrition, and support for local agriculture.
   - **Partnerships**: Collaborations with local businesses and farms to enhance the community food network.

3. **Tone of Voice**:
   The tone of voice used by HHNI is friendly, inspiring, and community-oriented. The language is accessible and encourages engagement, making it feel welcoming to all community members. They use a conversational style that conveys warmth and enthusiasm for their mission.

4. **Emoji Usage**:
   HHNI incorporates emojis in their communications, particularly in emails and promotional materials. Common emojis include 🌱 (seedling) and 🍻 (beer mug), which align with their focus on local food and community events. The use of emojis is moderate and serves to enhance the friendly tone of their messaging.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website, but the organization is actively involved in the community.
   - **Scale**: They have conducted 20 email campaigns and have multiple forms for event registrations and donations.
   - **Impact Metrics**: While specific metrics were not detailed, the focus on building a local food network suggests a commitment to measurable community impact.
   - **Volunteer Info**: The website encourages community involvement, indicating opportunities for volunteers to support their initiatives.

6. **Writing Guidelines**:
   - Use a friendly and conversational tone that reflects community engagement.
   - Incorporate local references and emphasize the importance of supporting local farmers and businesses.
   - Use emojis sparingly to enhance the message without overwhelming the text.
   - Focus on clear, concise language that conveys enthusiasm for events and initiatives.
   - Highlight the impact of donations and community involvement on local food access and security.

This context profile provides a comprehensive overview of Healthy Harvest of North Iowa, enabling AI assistants to create personalized and relevant content that aligns with the organization's mission and communication style.

Free for CVRFFN, HHNI/Grow. Eat. Play. Members

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So you have the social media accounts set up, but now what? Posting on social media can be an overwhelming and time consuming addition to the already full plate of a small business owner. What platforms should you be on? How often should you post? What do you post? Join Amanda with <a href="https://grandviewbeef.com/" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">Grand View Beef</a> as she answers these questions and more during this presentation that will help you align your social media strategy with your business goals. <hr />About the InstructorAmanda owns Grand View Beef with her husband, Knute, in Clarion. She has a BA in strategic communication from Washington State University and 10+ years of marketing experience. Since its inception in 2017, Amanda has grown the Grand View Beef customer base from one farmer's market to now more than 1,000 annual customers across the nation. She serves as the 'voice' for the Grand View Beef Instagram (@grandviewbeef) where she shares daily to an audience of more than 41,000 followers.

Hi First name ,Thank you for signing up for "Small Business Social Media Marketing with Amanda Severson of Grand View Beef," happening on January 17th at noon (Central Time) on Zoom. Below is the meeting link for the session:Join Zoom Meeting <a href="https://us06web.zoom.us/j/82199877052" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">https://us06web.zoom.us/j/82199877052</a> Meeting ID: 821 9987 7052If you have any questions before the workshop, feel free to reach out. We can't wait to see you there!Mallory DeVries communications@healthyharvestni.com

So you have the social media accounts set up, but now what? Posting on social media can be an overwhelming and time consuming addition to the already full plate of a small business owner. What platforms should you be on? How often should you post? What do you post? Join Amanda with <a href="https://grandviewbeef.com/">Grand View Beef</a> as she answers these questions and more during this presentation that will help you align your social media strategy with your business goals. <hr />About the InstructorAmanda owns Grand View Beef with her husband, Knute, in Clarion. She has a BA in strategic communication from Washington State University and 10+ years of marketing experience. Since its inception in 2017, Amanda has grown the Grand View Beef customer base from one farmer's market to now more than 1,000 annual customers across the nation. She serves as the 'voice' for the Grand View Beef Instagram (@grandviewbeef) where she shares daily to an audience of more than 41,000 followers.

Healthy Harvest of North Iowa

Small Business Social Media Marketing with Amanda Severson of Grand View Beef

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