San Marcos Texas Community Radio Association

### Context Profile for San Marcos Texas Community Radio Association (KZSM)

1. **Organization Mission & Cause:**
   - **Mission Statement:** KZSM 104.1 aims to provide a platform for diverse voices and promote local culture through music and public affairs programming. Their mission emphasizes community engagement and the importance of local broadcasting.
   - **Cause:** The organization focuses on raising funds to support its broadcasting capabilities, including the transition to a new transmitter and antenna to enhance its reach and reliability.

2. **Type of Activities:**
   - **Fundraising Campaigns:** The current campaign, "Power The Tower," seeks to raise approximately $12,000 for new transmitting equipment and installation costs.
   - **Community Programs:** KZSM engages in various community-focused programs, including music shows and public affairs discussions that reflect local culture and issues.
   - **Events:** While specific events are not detailed on the website, the organization likely hosts community events to promote local artists and engage listeners.

3. **Tone of Voice:**
   - The tone is **friendly, inspiring, and community-oriented**. Communications often express gratitude and emphasize the impact of listener support. The language is accessible, aiming to connect with a broad audience while encouraging participation and donations.

4. **Emoji Usage:**
   - Emojis are used sparingly but effectively in campaign materials, such as the star emoji (🌟) in the "Power The Tower" campaign. This suggests a friendly and approachable tone, likely to resonate with a younger audience or those engaged with social media.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not found on the website, but KZSM is a community radio station serving the San Marcos area.
   - **Scale:** The organization has 27 forms and has sent out 22 email campaigns, indicating active engagement with its audience.
   - **Impact Metrics:** The current fundraising goal is $12,000, which highlights the financial needs and operational scale of the organization.
   - **Volunteer Info:** While specific volunteer information was not detailed, community radio stations typically rely on volunteer support for programming and operations.

6. **Writing Guidelines:**
   - **Style:** Use a conversational and engaging style that reflects community values. Incorporate gratitude and urgency in calls to action.
   - **Structure:** Keep communications clear and concise, with a focus on the impact of contributions. Use headings and bullet points where appropriate to enhance readability.
   - **Emojis:** Use emojis to add warmth and friendliness, but ensure they align with the context and message.
   - **Calls to Action:** Clearly state the purpose of the communication, whether it’s to donate, volunteer, or participate in events, and emphasize the positive impact of the audience's involvement.

This context profile serves as a comprehensive guide for generating personalized content for KZSM, ensuring alignment with their mission, tone, and community engagement strategies.

Additional 2025 SMMA Award

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738622907/q60xhyladltroltsrsic.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><span fr-original-style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 36px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(0, 0, 0);font-family:Roboto;font-size:36px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">For your group or band, we are offering additional 2025 SMMA awards at our cost for materials.  Please provide 2-3 weeks from order to ship or pickup at the KZSM Studio.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. KZSM Radiokzsmsanmarcos@gmail.com

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738622907/q60xhyladltroltsrsic.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />For your group or band, we are offering additional 2025 SMMA awards at our cost for materials.  Please provide 2-3 weeks from order to ship or pickup at the KZSM Studio.

San Marcos Texas Community Radio Association

SMMA Additional Award Trophies

Additional 2025 SMMA Award

$50