A man paddles a canoe through flooded streets lined with palm trees and blue buildings.

The San Marco Preservation Society, Inc.

### Context Profile for The San Marco Preservation Society, Inc.

#### 1. Organization Mission & Cause:
The San Marco Preservation Society (SMPS) is dedicated to preserving, protecting, and renewing the historic San Marco community in Jacksonville, Florida. Their mission emphasizes the importance of maintaining the area's historical integrity while fostering community engagement and pride. They aim to positively impact the community through preservation efforts, educational initiatives, and advocacy.

#### 2. Type of Activities:
- **Community Programs:** SMPS organizes events that promote local history and culture, including educational workshops and community gatherings.
- **Fundraising Campaigns:** They run various fundraising initiatives, such as selling exclusive merchandise (e.g., "My San Marco Merch") to support their preservation efforts.
- **Advocacy:** The organization actively engages in advocacy to protect the historical character of the San Marco area, working with local government and stakeholders.

#### 3. Tone of Voice:
The tone of voice used by SMPS is friendly, inviting, and community-oriented. Their communications often convey a sense of urgency regarding preservation efforts while maintaining an inspiring and hopeful outlook on community involvement. The language is accessible and warm, aimed at fostering a sense of belonging among community members.

#### 4. Emoji Usage:
The website and email communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear messaging rather than informal or playful elements that emojis might convey.

#### 5. Key Facts:
- **Founding Info:** The organization has been active for 100 years, celebrating its centennial in recent communications.
- **Scale:** SMPS has a total of 18 forms and has sent out 338 email campaigns, indicating a robust engagement strategy with their community.
- **Impact Metrics:** While specific metrics are not detailed on the website, the organization emphasizes community impact through preservation efforts and educational outreach.
- **Volunteer Info:** The website suggests opportunities for community involvement, although specific volunteer metrics are not provided.

#### 6. Writing Guidelines:
- **Style:** Use a friendly and community-focused tone. Aim for clarity and accessibility in language.
- **Structure:** Keep communications concise and informative, with clear calls to action.
- **Engagement:** Encourage community involvement and highlight the importance of each individual's contribution to preservation efforts.
- **Visuals:** Incorporate images that reflect the historical significance of the San Marco area, enhancing the emotional connection with the audience.

This context profile serves as a guide for creating personalized and effective content that aligns with the mission and values of The San Marco Preservation Society, Inc.

LXCL:This is a FREE event. Seating is limited. Donations are welcome.

Lecture - General Admission

What does it mean to build a more resilient, sustainable future for San Marco?&nbsp; Join us for a timely and thought-provoking conversation with Anne Coglianese, the City of Jacksonville&#39;s first Chief Resilience Officer, as she explores how our community can prepare for the environmental challenges of tomorrow while protecting the distinctive character and quality of life that make San Marco special. From flooding and extreme heat to thoughtful growth, green infrastructure, and the preservation of healthy neighborhoods, resilience is increasingly shaping how Jacksonville plans for its future. Coglianese brings a wealth of national and local expertise to the conversation. Before joining the City of Jacksonville, she served as Coastal Resilience Manager for the City of New Orleans, implementing nature-based solutions to address sea-level rise and coastal land loss, and previously helped develop climate-adaptation policy at the White House Council on Environmental Quality. In Jacksonville, she led the development of the city&#39;s first 50-year resilience strategy, encompassing 45 actions designed to help our city proactively adapt, foster healthy communities and environments, expand opportunities, and build for the future. Don&#39;t miss this opportunity to hear how these ambitious ideas can translate to the places we call home&mdash;including right here in San Marco.<div fr-original-style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:center;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit;" style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:center;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit;"> SMPS is pleased to offer this FREE event as part of its 50th Anniversary Speaker Series.&nbsp; Donations received this evening will directly support the ongoing preservation and care of San Marco.</div>

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name , Thank you for registering for this free speaker event. We are so grateful for your support. EVENT DETAILS&nbsp;5:30 - Social &amp; Refreshments6:00 - Introductions6:10 - Guest Speaker6:50 - Q&amp;A&nbsp;7:00 - Thanks &amp; Farewell To contribute further to the SMPS mission to preserve, protect, and renew San Marco, please consider joining us in membership.<p fr-original-style="text-align:center;margin:0px;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);width:100%;" style="text-align:center;margin:0px;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);width:100%;"> <p fr-original-style="text-align:center;margin:0px;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);width:100%;" style="text-align:center;margin:0px;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);width:100%;"><span contenteditable="false" data-button-color="{{#86aabd}}" data-custom-link="{{https://www.zeffy.com/en-US/ticketing/8e46ba5b-ed9b-49b7-9485-a36f593847e2}}" data-custom-variable="{{custom-link-button-869c7f79-9c20-4c1a-8260-877ae4d73f1f}}" data-text="{{JOIN NOW}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #86aabd" style="background-color: rgb(134, 170, 189); color: rgb(255, 255, 255); overflow-wrap: anywhere; user-select: none; border-radius: 8px; height: 36px; margin: 0px; padding: 8px 16px; font-family: Roboto; font-size: 14px; font-weight: 500; line-height: 20px; display: inline-block; box-sizing: inherit;">JOIN NOW With gratitude, SMPS Board &amp; Staffinfo@smpsjax.com

What does it mean to build a more resilient, sustainable future for San Marco?  Join us for a timely and thought-provoking conversation with Anne Coglianese, the City of Jacksonville's first Chief Resilience Officer, as she explores how our community can prepare for the environmental challenges of tomorrow while protecting the distinctive character and quality of life that make San Marco special. From flooding and extreme heat to thoughtful growth, green infrastructure, and the preservation of healthy neighborhoods, resilience is increasingly shaping how Jacksonville plans for its future. Coglianese brings a wealth of national and local expertise to the conversation. Before joining the City of Jacksonville, she served as Coastal Resilience Manager for the City of New Orleans, implementing nature-based solutions to address sea-level rise and coastal land loss, and previously helped develop climate-adaptation policy at the White House Council on Environmental Quality. In Jacksonville, she led the development of the city's first 50-year resilience strategy, encompassing 45 actions designed to help our city proactively adapt, foster healthy communities and environments, expand opportunities, and build for the future. Don't miss this opportunity to hear how these ambitious ideas can translate to the places we call home—including right here in San Marco.<div> SMPS is pleased to offer this FREE event as part of its 50th Anniversary Speaker Series.  Donations received this evening will directly support the ongoing preservation and care of San Marco.</div>

The San Marco Preservation Society, Inc.

SMPS 50th Anniversary Speaker Series: Resilience & Sustainability

Preservation Hall in Fletcher Park

Lecture - General Admission

Free

Add a donation for The San Marco Preservation Society, Inc.