Matthew Westerby Dance Company, Inc.

### Context Profile for Matthew Westerby Dance Company, Inc.

1. **Organization Mission & Cause:**
   - The Matthew Westerby Dance Company is dedicated to fostering a love for dance through innovative choreography and educational programs. Their mission emphasizes inclusivity, creativity, and community engagement, aiming to inspire individuals of all ages and backgrounds to explore their artistic potential through dance.

2. **Type of Activities:**
   - **Dance Classes:** They offer a variety of classes for different age groups, including elementary dancers, focusing on technique, creativity, and physical awareness.
   - **Performances:** The company produces dance performances that showcase their choreography and the talents of their dancers.
   - **Community Engagement:** They engage with the local community through workshops and outreach programs, aiming to make dance accessible to everyone.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly, welcoming, and inspiring**. The language is approachable, encouraging participation and emphasizing the joy of dance. The organization uses an informal yet professional style, making it relatable to both children and adults.

4. **Emoji Usage:**
   - The website and email communications do not prominently feature emojis. The focus is more on clear, engaging text rather than playful or informal elements like emojis.

5. **Key Facts:**
   - **Founding Information:** Specific founding details are not provided on the website.
   - **Scale:** The organization has a total of 27 forms and has conducted 7 email campaigns, indicating an active engagement with their community and participants.
   - **Impact Metrics:** While specific metrics are not detailed, the organization emphasizes community involvement and the positive impact of dance on personal development.
   - **Volunteer Information:** There is no specific mention of volunteer opportunities on the website, but community engagement suggests potential for volunteer involvement.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and inspiring tone that resonates with both children and adults. Avoid overly formal language; instead, opt for a conversational style that invites participation.
   - **Content Structure:** Keep paragraphs concise and engaging. Use bullet points for clarity when listing activities or events.
   - **Call to Action:** Encourage readers to participate in classes and events with clear and inviting calls to action. Use phrases like "Join us!" or "Explore your creativity!" to motivate engagement.
   - **Personalization:** Incorporate personalized greetings in emails, using the recipient's name to create a connection.

This context profile provides a comprehensive overview of the Matthew Westerby Dance Company, Inc., enabling AI assistants to generate tailored and effective content that aligns with the organization's mission and communication style.

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">10.30-11.30 AM</span></p>

Soaring Steps - Summer (Thursday 10.30-11.30 AM)

<div fr-original-style="grid-area:7 / 9 / 16 / 20;z-index:1;color:rgb(72, 73, 85);font-family:aktiv-grotesk;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;mix-blend-mode:normal;box-sizing:inherit;line-height:1.5;" style="grid-area:7 / 9 / 16 / 20;z-index:1;color:rgb(72, 73, 85);font-family:aktiv-grotesk;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;mix-blend-mode:normal;box-sizing:inherit;line-height:1.5;"><div fr-original-style="position:relative;height:390.359px;padding-top:0px;padding-bottom:0px;clear:none;border-color:var(--tweak-text-block-stroke-color);display:flex;width:585.578px;flex-direction:column;justify-content:flex-start;box-sizing:inherit;line-height:1.5;" style="position:relative;height:390.359px;padding-top:0px;padding-bottom:0px;clear:none;border-color:var(--tweak-text-block-stroke-color);display:flex;width:585.578px;flex-direction:column;justify-content:flex-start;box-sizing:inherit;line-height:1.5;"><div fr-original-style="outline:none;box-sizing:inherit;line-height:1.5;" style="outline:none;box-sizing:inherit;line-height:1.5;"><div fr-original-style="outline:none;overflow-wrap:break-word;margin-top:0px;margin-bottom:0px;box-sizing:inherit;line-height:1.5;" style="outline:none;overflow-wrap:break-word;margin-top:0px;margin-bottom:0px;box-sizing:inherit;line-height:1.5;"><p fr-original-style="margin:0px 0px 1rem;line-height:var(--body-font-line-height);transition:opacity 1.5s ease 0.263158s;overflow-wrap:break-word;text-align:justify;box-sizing:inherit;color:rgb(0, 0, 0);opacity:1 !important;white-space:normal !important;" style="margin:0px 0px 1rem;line-height:var(--body-font-line-height);transition:opacity 1.5s ease 0.263158s;overflow-wrap:break-word;text-align:justify;box-sizing:inherit;color:rgb(0, 0, 0);opacity:1 !important;white-space:normal !important;">A creative class for our elementary dancers! A mix of technique and fun, with movement explorations and a focus on spatial and physical awareness and musicality. Join us for our 8 week summer session!</p><p fr-original-style="margin:0px 0px 1rem;line-height:var(--body-font-line-height);transition:opacity 1.5s ease 0.263158s;overflow-wrap:break-word;text-align:justify;box-sizing:inherit;color:rgb(0, 0, 0);opacity:1 !important;white-space:normal !important;" style="margin:0px 0px 1rem;line-height:var(--body-font-line-height);transition:opacity 1.5s ease 0.263158s;overflow-wrap:break-word;text-align:justify;box-sizing:inherit;color:rgb(0, 0, 0);opacity:1 !important;white-space:normal !important;">Classes start on Thursday July 2nd for 8 weeks! Last class is on Thursday August 20th.</p><p fr-original-style="margin:0px 0px 1rem;line-height:var(--body-font-line-height);transition:opacity 1.5s ease 0.263158s;overflow-wrap:break-word;text-align:justify;box-sizing:inherit;color:rgb(0, 0, 0);opacity:1 !important;white-space:normal !important;" style="margin:0px 0px 1rem;line-height:var(--body-font-line-height);transition:opacity 1.5s ease 0.263158s;overflow-wrap:break-word;text-align:justify;box-sizing:inherit;color:rgb(0, 0, 0);opacity:1 !important;white-space:normal !important;">Do you want to book but it&#39;s the middle of the month or semester? <strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Tell us more!</strong></p><div fr-original-style="grid-area:7 / 9 / 16 / 20;z-index:1;color:rgb(72, 73, 85);font-family:aktiv-grotesk;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;mix-blend-mode:normal;box-sizing:inherit;line-height:1.5;" style="grid-area:7 / 9 / 16 / 20;z-index:1;color:rgb(72, 73, 85);font-family:aktiv-grotesk;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;mix-blend-mode:normal;box-sizing:inherit;line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></div></div></div></div></div><div fr-original-style="grid-area:16 / 9 / 18 / 21;z-index:3;color:rgb(72, 73, 85);font-family:aktiv-grotesk;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;mix-blend-mode:normal;box-sizing:inherit;line-height:1.5;" style="grid-area:16 / 9 / 18 / 21;z-index:3;color:rgb(72, 73, 85);font-family:aktiv-grotesk;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;mix-blend-mode:normal;box-sizing:inherit;line-height:1.5;"><div fr-original-style="position:relative;height:66.4844px;padding-top:0px;padding-bottom:0px;clear:none;border-color:var(--tweak-text-block-stroke-color);display:flex;width:639.812px;flex-direction:column;justify-content:flex-start;box-sizing:inherit;line-height:1.5;" style="position:relative;height:66.4844px;padding-top:0px;padding-bottom:0px;clear:none;border-color:var(--tweak-text-block-stroke-color);display:flex;width:639.812px;flex-direction:column;justify-content:flex-start;box-sizing:inherit;line-height:1.5;"><div fr-original-style="outline:none;box-sizing:inherit;line-height:1.5;" style="outline:none;box-sizing:inherit;line-height:1.5;"><div fr-original-style="outline:none;overflow-wrap:break-word;margin-top:0px;margin-bottom:0px;box-sizing:inherit;line-height:1.5;" style="outline:none;overflow-wrap:break-word;margin-top:0px;margin-bottom:0px;box-sizing:inherit;line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></div></div></div></div>

<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name</span> ,</p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">Thank you for enrolling in our Rise &amp; Shine program. Our mission to engage young people in the arts is one we take seriously - we are so happy to engage the East Harlem community in our programming! Please help us spread the word about our programming with your friends and neighbors and on social media.</p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" id="isPasted"><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">For class:</strong></p><p fr-original-style="">Classes are held at FSUMC - 163 East 111th St. (corner of Lexington Ave.). Any loose, comfortable clothing is appropriate. There is a seating area for parents, or you may leave and return at the end of class.</p><p fr-original-style="margin:0px;line-height:1.5;" style="margin:0px;line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="">Please don&#39;t hesitate to send any questions about the program.</p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">Thank you once again for your support!</p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">Matthew Westerby</p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">Artistic &amp; Executive Director</p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">Matthew Westerby Company</p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;">www.matthewwesterbycompany.org</p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p>

<div><div><div><div><p style="margin:0px 0px 1rem;line-height:var(--body-font-line-height);transition:opacity 1.5s ease 0.263158s;overflow-wrap:break-word;text-align:justify;box-sizing:inherit;opacity:1 !important;white-space:normal !important">A creative class for our elementary dancers! A mix of technique and fun, with movement explorations and a focus on spatial and physical awareness and musicality. Join us for our 8 week summer session!</p><p style="margin:0px 0px 1rem;line-height:var(--body-font-line-height);transition:opacity 1.5s ease 0.263158s;overflow-wrap:break-word;text-align:justify;box-sizing:inherit;opacity:1 !important;white-space:normal !important">Classes start on Thursday July 2nd for 8 weeks! Last class is on Thursday August 20th.</p><p style="margin:0px 0px 1rem;line-height:var(--body-font-line-height);transition:opacity 1.5s ease 0.263158s;overflow-wrap:break-word;text-align:justify;box-sizing:inherit;opacity:1 !important;white-space:normal !important">Do you want to book but it's the middle of the month or semester? <strong>Tell us more!</strong></p><div><br /></div></div></div></div></div><div><div><div><div><br /></div></div></div></div>

Matthew Westerby Dance Company, Inc.

Soaring Steps (5/6yrs) Summer Thursdays 2026

Soaring Steps - Summer (Thursday 10.30-11.30 AM)

$40

0

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