Shepherd of the Valley United Methodist Church

### Context Profile for Shepherd of the Valley United Methodist Church

#### 1. Organization Mission & Cause
**Mission Statement:** Shepherd of the Valley United Methodist Church (SOVUMC) aims to foster a welcoming community that embodies the love of Christ through worship, service, and outreach. Their mission emphasizes spiritual growth, community service, and inclusivity, encouraging members to engage in meaningful connections both within the church and the broader community.

**Cause:** SOVUMC is dedicated to serving its local community and beyond, focusing on spiritual development, social justice, and humanitarian efforts. They strive to be a beacon of hope and support, particularly for those in need.

#### 2. Type of Activities
- **Worship Services:** Regular Sunday services and special worship events.
- **Community Programs:** Various outreach initiatives aimed at assisting local families and individuals, including food drives and support for the homeless.
- **Fundraising Campaigns:** Ongoing campaigns like the "Stop&Shop Gift Card" program, where a percentage of card sales supports the church's activities.
- **Events:** Seasonal events, holiday celebrations, and community gatherings that promote fellowship and engagement among members.

#### 3. Tone of Voice
The tone of voice on the SOVUMC website is **friendly, welcoming, and inspirational**. The language used is inclusive and warm, aiming to create a sense of belonging and community. The content is straightforward and accessible, appealing to a diverse audience.

#### 4. Emoji Usage
The website does not prominently feature emojis in its communications. However, the tone remains friendly and approachable without relying on emojis, suggesting that the organization prefers a more traditional form of communication.

#### 5. Key Facts
- **Founding Information:** Specific founding details were not available on the website.
- **Scale:** The church serves a local community with various programs and outreach efforts.
- **Impact Metrics:** While specific metrics were not detailed, the church emphasizes community engagement and support, indicating a focus on measurable impact through their programs.
- **Volunteer Information:** Opportunities for volunteering are encouraged, although specific volunteer metrics or programs were not highlighted on the website.

#### 6. Writing Guidelines
- **Style:** Use a friendly and welcoming tone that reflects the church's mission of inclusivity and community support.
- **Language:** Keep the language simple and accessible, avoiding jargon to ensure clarity for all audiences.
- **Personalization:** Incorporate personal touches in communications, such as addressing recipients by name, as seen in the thank-you email template.
- **Call to Action:** Encourage engagement and participation in church activities and programs, making it clear how individuals can contribute or get involved.

This context profile should guide the creation of tailored content that resonates with the values and mission of Shepherd of the Valley United Methodist Church, ensuring that communications reflect their commitment to community and spiritual growth.

For the full amount of a gift card, indicate the number of $5 "tickets" purchased. For example, to purchase a $50 gift card, choose 10. For a $500 gift card, choose 100.

Stop&Shop Gift Card

Request a gift card redeemable at any Stop&Shop. Minimum $5.00. Maximum $500.00   Stop&Shop donates 5% to SOVUMC on each card purchased. Pay here or pay Carol Leith directly by a check made out to "Shepherd of the Valley UMC" and "Stop and Shop Gift Card" in the memo line. Questions? Contact Carol: <a href="mailto:leithfam@gmail.com" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">leithfam@gmail.com</a> or 518-275-1464.

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Rob Bowerrobbower@aol.com

Request a gift card redeemable at any Stop&amp;Shop. Minimum $5.00. Maximum $500.00   Stop&amp;Shop donates 5% to SOVUMC on each card purchased. Pay here or pay Carol Leith directly by a check made out to "Shepherd of the Valley UMC" and "Stop and Shop Gift Card" in the memo line. Questions? Contact Carol: <a href="mailto:leithfam@gmail.com">leithfam@gmail.com</a> or 518-275-1464.

Shepherd of the Valley United Methodist Church

Stop&Shop Gift Card Form

Stop&Shop Gift Card

$5