Aalokam

### Context Profile for Aalokam

1. **Organization Mission & Cause:**
   - Aalokam is dedicated to promoting Indian classical dance, particularly Bharatanatyam, as a means of cultural expression and community engagement. Their mission focuses on fostering appreciation for traditional art forms while providing a platform for artists to showcase their work. They aim to explore themes of longing, desire, and the human experience through dance, as exemplified in their productions.

2. **Type of Activities:**
   - **Performances:** Aalokam organizes dance performances that blend classical dance with contemporary storytelling. The most recent production, "Strings of Desire," explores various forms of longing through a series of evocative dance pieces.
   - **Community Engagement:** The organization likely engages with the community through workshops, classes, and outreach programs to educate and involve the public in Indian classical dance.
   - **Fundraising Campaigns:** They conduct fundraising campaigns to support their productions and community initiatives, as indicated by their recent campaign forms and email communications.

3. **Tone of Voice:**
   - The tone of Aalokam's communications is **inspiring, artistic, and engaging**. They use evocative language to describe performances, aiming to create a sense of anticipation and emotional connection. Their emails maintain a friendly and appreciative tone, especially in thank-you messages.

4. **Emoji Usage:**
   - Emojis are used sparingly but effectively in their communications, primarily to enhance engagement and convey warmth. For instance, they use a location emoji (📍) in their event reminders to draw attention to venue details. The frequency of emoji usage is low, focusing on clarity and professionalism.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not available on the website. Further research may be needed for comprehensive historical context.
   - **Scale:** Aalokam has conducted at least 5 forms and 4 email campaigns, indicating an active engagement with their audience.
   - **Impact Metrics:** While specific impact metrics were not detailed on the website, the organization appears to focus on community involvement and cultural education through their performances.
   - **Volunteer Info:** Information regarding volunteers was not explicitly mentioned, but community involvement suggests opportunities for participation.

6. **Writing Guidelines:**
   - **Style:** Use descriptive and evocative language that reflects the artistic nature of their work. Aim for a balance between professionalism and warmth.
   - **Audience Engagement:** Personalize communications by addressing recipients by name and expressing gratitude for their support.
   - **Clarity:** Ensure that event details are clearly presented, using bullet points or emojis to highlight important information.
   - **Cultural Sensitivity:** Be respectful and knowledgeable about Indian classical dance and its cultural significance, using accurate terminology and context.

This context profile serves as a foundation for generating tailored content that resonates with Aalokam's mission and audience, ensuring that communications reflect their values and artistic vision.

General Admission

Join us for Strings of Desire, a bold new dance production that delves into the many forms of longing &mdash; divine, forbidden, and untamed. Through Bharatanatyam and theatrical storytelling, four deeply evocative stories unfold: &nbsp;THREADED IN LOVE &ndash; A classical Mohamana Varnam that speaks of devotion and romantic yearning, choreographed by the renowned guest artist Maya Kulkarni. Under the Spell of Desire&nbsp; &ndash; The story of Kamadeva, the god of love, consumed by the fire he once wielded. &nbsp;BREATH BETWEEN FINGERS &ndash; A woman haunted by a presence she cannot see. Longing, fantasy, and fear blur in this surreal encounter with the Djin. UNTAMED &nbsp;&ndash; Kali and the Matrikas turn their hunger inward, embracing desire not as weakness but as wild self-recognition. Told through striking movement, haunting soundscapes, and poetic imagery, Strings of Desire is an unforgettable journey into the complexity and power of longing.Presented by Aalokam Dance Company Directed and choreographed by Bharathi Penneswaran Guest Choreography by Maya KulkarniMusic Directors: Sudha Raghuraman and Vignesh Ravichandran,&nbsp;Strings: Swetha NarashimanPerformers:&nbsp;Aarthi RameshBharathi PenneswaranJyotsna KalyansundarMukta MaratheNamita DevadasPranati ModumudiShreyaa SureshShwetha Ravishankar&nbsp;Sandhya RajkumarVarsha Radhakrishnan Follow us on Instagram: <a disabled="false" fr-original-style="" href="https://www.instagram.com/aalokamdance" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">@aalokam</a> Hashtag: #StringsofDesirePlease arrive early. Doors open at 4:00 PM, and seating is general admission.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Bharathi Penneswaranaalokam.ny@gmail.com

Join us for Strings of Desire, a bold new dance production that delves into the many forms of longing — divine, forbidden, and untamed. Through Bharatanatyam and theatrical storytelling, four deeply evocative stories unfold:  THREADED IN LOVE – A classical Mohamana Varnam that speaks of devotion and romantic yearning, choreographed by the renowned guest artist Maya Kulkarni. Under the Spell of Desire  – The story of Kamadeva, the god of love, consumed by the fire he once wielded.  BREATH BETWEEN FINGERS – A woman haunted by a presence she cannot see. Longing, fantasy, and fear blur in this surreal encounter with the Djin. UNTAMED  – Kali and the Matrikas turn their hunger inward, embracing desire not as weakness but as wild self-recognition. Told through striking movement, haunting soundscapes, and poetic imagery, Strings of Desire is an unforgettable journey into the complexity and power of longing.Presented by Aalokam Dance Company Directed and choreographed by Bharathi Penneswaran Guest Choreography by Maya KulkarniMusic Directors: Sudha Raghuraman and Vignesh Ravichandran, Strings: Swetha NarashimanPerformers: Aarthi RameshBharathi PenneswaranJyotsna KalyansundarMukta MaratheNamita DevadasPranati ModumudiShreyaa SureshShwetha Ravishankar Sandhya RajkumarVarsha Radhakrishnan Follow us on Instagram: <a href="https://www.instagram.com/aalokamdance" target="_blank">@aalokam</a> Hashtag: #StringsofDesirePlease arrive early. Doors open at 4:00 PM, and seating is general admission.

Aalokam

Summer Student Showcase 2025

150 E 76th St

General Admission

$40

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