Sunlight Research Center

### Context Profile for Sunlight Research Center

1. **Organization Mission & Cause**:
   - **Mission**: Sunlight Research Center aims to empower newsrooms by providing research expertise that enhances investigative journalism. Their mission is to support journalists in producing impactful stories through access to resources and expert consultations.
   - **Cause**: They focus on strengthening the investigative capabilities of newsrooms, particularly in the context of public records, campaign finance, and source backgrounding.

2. **Type of Activities**:
   - **Membership Packages**: They offer various membership tiers (Basic, Premium, Enterprise, and Custom) that provide different levels of access to research support, investigative consultations, workshops, and online tools.
   - **Workshops and Training**: Monthly workshops and investigative office hours are part of their offerings, aimed at enhancing the skills of journalists.
   - **Community Engagement**: Access to a Slack community for collaboration and resource sharing among members.

3. **Tone of Voice**:
   - The tone is **professional yet approachable**, combining a sense of urgency with inspiration. The language is clear and direct, focusing on the value and impact of their services. Phrases like "Multiply your newsroom's investigative impact" convey an empowering message.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. Communications, including emails and campaign materials, maintain a professional appearance without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website.
   - **Scale**: The organization has a total of 9 forms and has conducted 19 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed, the focus on providing resources and consultations suggests a commitment to measurable outcomes in investigative journalism.
   - **Volunteer Info**: There is no specific mention of volunteer opportunities on the website.

6. **Writing Guidelines**:
   - **Clarity and Directness**: Use straightforward language that communicates the benefits of membership and services.
   - **Empowerment Focus**: Highlight how the organization supports journalists and enhances their investigative work.
   - **Professionalism**: Maintain a professional tone, avoiding overly casual language or slang.
   - **Call to Action**: Encourage engagement with clear calls to action, such as signing up for membership or attending workshops.

### Summary
Sunlight Research Center is dedicated to enhancing the capabilities of newsrooms through expert research support and training. Their communications should reflect a professional and empowering tone, focusing on the impact of their services while maintaining clarity and directness. The absence of emojis suggests a preference for a more formal communication style.

Basic: Annually

Basic: Monthly

Premium: Annually

Premium: Monthly

Enterprise: Annually

Enterprise: Monthly

Multiply your newsroom's investigative impact. Our research experts help newsrooms dig deeper to produce stories with impact. Sunlight Research Center's exclusive membership options give your team the resources they need. Whether you’re backgrounding a source, tracking campaign money, or connecting the dots in public records — we’re the support system behind the byline. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1747155508/wysiwyg/o1eqdjyzazbtkgagbo4i.png" style="width:600px;display:inline-block;vertical-align:bottom;margin-right:5px;margin-left:5px;text-align:center;max-width:calc(100% - 10px);position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> Basic Membership- Two small projects or one medium project - One investigative consult - Monthly workshops and investigative office hours - Access to online tools - Access to Slack community - Free MuckRock account with discounted rates for bulk public record requests- Recommended for newsrooms with 5 or fewer staff and short-term projects Premium Membership- Four small projects or two medium projects - Two investigative consults - Monthly workshops and investigative office hours - Access to online tools - Access to Slack community - Free MuckRock account with discounted rates for bulk public record requests Enterprise Membership- One large project or a mix of small & medium projects - Four investigative consults - Monthly training and investigative office hours - Access to online tools - Access to Slack community - Free MuckRock account with discounted rates for bulk public record requests Custom Membership- All the benefits of Enterprise - Customized newsroom training - Long-term projectsEmail <a href="mailto:hello@sunlightresearch.net" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">hello@sunlightresearch.net</a> to learn more about developing a custom plan for your newsroom. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1747686629/wysiwyg/qsmluf5tg7qreforwsox.png" style="box-sizing:inherit;max-width:calc(100% - 10px);position:relative;cursor:pointer;padding:0px 1px;user-select:none;color:rgb(0, 0, 0);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:600px;display:inline-block;vertical-align:bottom;margin-right:5px;margin-left:5px;text-align:center" /> Membership Information You may change the level of your membership at any time by giving us 30 days notice. If you move to a membership with a lower fee, we will refund the difference or credit your account within 30 days. If you move to a membership with a higher fee, we will collect the difference for the rest of the term on a pro-rata basis. You may also cancel your membership at any time by giving us 30 days notice. If you cancel your membership, we will refund your annual fee on a pro rata basis, minus a 15% cancellation fee to help defray the costs associated with your cancellation. We do not offer partial refunds of monthly fees. <a href="https://www.sunlightresearch.net/terms-of-service" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">Review the full terms of service here.</a>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , On behalf of everyone at Sunlight Research Center, I want to say thank you for becoming a member of Sunlight&#39;s founding membership group. As a member newsroom, you&#39;ll soon have access to expanded support through new tiers&mdash;including advanced trainings, research strategy consultations, and tailored investigative assistance. Our goal is simple but powerful: to equip you with the tools, capacity, and connections needed to hold local and state power accountable. Your next steps:&nbsp;- Each member of your newsroom will only receive access to orientation and full membership benefits upon their completion of the&nbsp;email submission form.&nbsp;<a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="https://www.sunlightresearch.net/member-contact" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" target="_blank">Click here to access.</a> With your support, we&#39;re building a stronger national research network that helps local media lead the way in defending democracy. Thank you once again for your membership and for believing in our mission. Brandi SwicegoodExecutive Director<a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="mailto:brandi@sunlightresearch.net" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" target="_blank">brandi@sunlightresearch.net</a>

Multiply your newsroom's investigative impact. Our research experts help newsrooms dig deeper to produce stories with impact. Sunlight Research Center's exclusive membership options give your team the resources they need. Whether you’re backgrounding a source, tracking campaign money, or connecting the dots in public records — we’re the support system behind the byline. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1747155508/wysiwyg/o1eqdjyzazbtkgagbo4i.png" style="width:600px;display:inline-block;vertical-align:bottom;margin-right:5px;margin-left:5px;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> Basic Membership- Two small projects or one medium project - One investigative consult - Monthly workshops and investigative office hours - Access to online tools - Access to Slack community - Free MuckRock account with discounted rates for bulk public record requests- Recommended for newsrooms with 5 or fewer staff and short-term projects Premium Membership- Four small projects or two medium projects - Two investigative consults - Monthly workshops and investigative office hours - Access to online tools - Access to Slack community - Free MuckRock account with discounted rates for bulk public record requests Enterprise Membership- One large project or a mix of small &amp; medium projects - Four investigative consults - Monthly training and investigative office hours - Access to online tools - Access to Slack community - Free MuckRock account with discounted rates for bulk public record requests Custom Membership- All the benefits of Enterprise - Customized newsroom training - Long-term projectsEmail <a href="mailto:hello@sunlightresearch.net" target="_blank">hello@sunlightresearch.net</a> to learn more about developing a custom plan for your newsroom. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1747686629/wysiwyg/qsmluf5tg7qreforwsox.png" style="box-sizing:inherit;position:relative;cursor:pointer;padding:0px 1px;user-select:none;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:600px;display:inline-block;vertical-align:bottom;margin-right:5px;margin-left:5px;text-align:center;max-width:100%" /> Membership Information You may change the level of your membership at any time by giving us 30 days notice. If you move to a membership with a lower fee, we will refund the difference or credit your account within 30 days. If you move to a membership with a higher fee, we will collect the difference for the rest of the term on a pro-rata basis. You may also cancel your membership at any time by giving us 30 days notice. If you cancel your membership, we will refund your annual fee on a pro rata basis, minus a 15% cancellation fee to help defray the costs associated with your cancellation. We do not offer partial refunds of monthly fees. <a href="https://www.sunlightresearch.net/terms-of-service" target="_blank">Review the full terms of service here.</a>

Sunlight Research Center

Membership Packages: Choose the support your newsroom needs

Basic: Annually

$2,000

Basic: Monthly

$170

Premium: Annually

$4,000

Premium: Monthly

$340

Enterprise: Annually

$8,000

Enterprise: Monthly

$675