Sunlight Research Center

### Context Profile for Sunlight Research Center

1. **Organization Mission & Cause**:
   - **Mission**: Sunlight Research Center aims to empower newsrooms by providing research expertise that enhances investigative journalism. Their mission is to support journalists in producing impactful stories through access to resources and expert consultations.
   - **Cause**: They focus on strengthening the investigative capabilities of newsrooms, particularly in the context of public records, campaign finance, and source backgrounding.

2. **Type of Activities**:
   - **Membership Packages**: They offer various membership tiers (Basic, Premium, Enterprise, and Custom) that provide different levels of access to research support, investigative consultations, workshops, and online tools.
   - **Workshops and Training**: Monthly workshops and investigative office hours are part of their offerings, aimed at enhancing the skills of journalists.
   - **Community Engagement**: Access to a Slack community for collaboration and resource sharing among members.

3. **Tone of Voice**:
   - The tone is **professional yet approachable**, combining a sense of urgency with inspiration. The language is clear and direct, focusing on the value and impact of their services. Phrases like "Multiply your newsroom's investigative impact" convey an empowering message.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. Communications, including emails and campaign materials, maintain a professional appearance without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website.
   - **Scale**: The organization has a total of 9 forms and has conducted 19 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed, the focus on providing resources and consultations suggests a commitment to measurable outcomes in investigative journalism.
   - **Volunteer Info**: There is no specific mention of volunteer opportunities on the website.

6. **Writing Guidelines**:
   - **Clarity and Directness**: Use straightforward language that communicates the benefits of membership and services.
   - **Empowerment Focus**: Highlight how the organization supports journalists and enhances their investigative work.
   - **Professionalism**: Maintain a professional tone, avoiding overly casual language or slang.
   - **Call to Action**: Encourage engagement with clear calls to action, such as signing up for membership or attending workshops.

### Summary
Sunlight Research Center is dedicated to enhancing the capabilities of newsrooms through expert research support and training. Their communications should reflect a professional and empowering tone, focusing on the impact of their services while maintaining clarity and directness. The absence of emojis suggests a preference for a more formal communication style.

Training Workshop Ticket

Sign up for a training workshop with Sunlight Research Center's experts and grow your reporting skillset.  🎄'Tis the season, fa la la la lobbying and giftsThis workshop will cover topics such as federal and state-level lobbying, gifts to elected officials, and industry influence on policy. <span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f539.svg);" style="background:url(&quot;https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f539.svg&quot;);font-weight:400;font-family:&quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, NotoColorEmoji, &quot;Segoe UI Symbol&quot;, &quot;Android Emoji&quot;, EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">  Thursday January 16, 1:00 - 2:00 pm EST with office hours immediately following training <hr /> ❄️New Year, New LawmakersThis workshop will <span fr-original-style="color: rgb(32, 32, 32); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">cover topics such as tracking legislative activities, assessing ethics and resource use, and analyzing public engagement. <span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f539.svg);" style="background:url(&quot;https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f539.svg&quot;);font-weight:400;font-family:&quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, NotoColorEmoji, &quot;Segoe UI Symbol&quot;, &quot;Android Emoji&quot;, EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">  Tuesday January 14, 12:00 - 1:00 pm EST<span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f539.svg);" style="background:url(&quot;https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f539.svg&quot;);font-weight:400;font-family:&quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, NotoColorEmoji, &quot;Segoe UI Symbol&quot;, &quot;Android Emoji&quot;, EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">  Tuesday January 21, 2:00 - 3:00 pm EST with office hours immediately following training<span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f539.svg);" style="background:url(&quot;https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f539.svg&quot;);font-weight:400;font-family:&quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, NotoColorEmoji, &quot;Segoe UI Symbol&quot;, &quot;Android Emoji&quot;, EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">  Tuesday January 28, 3:00 - 4:00 pm EST <span fr-original-style="color: rgb(32, 32, 32); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">*Members: Use your promo code at checkout to access your free training.

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name ,Thank you for registering with Sunlight Research Center! Your training is:<span data-custom-variable="{{date-variable-dda21086-3e65-4240-b68e-5e22574f5f70}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date <a href="https://us06web.zoom.us/j/5091206222?pwd=vr3bDQoZGALlxVUF6IcDL42swTG0EK.1" rel="noopener noreferrer" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit" target="_blank">Here is the Zoom link to attend the training.</a> (Passcode: 845991) Please stay on after training for office hours. We will be available to answer your specific questions and to discuss any research tasks you'd like to work on with us. If you have any questions, please don't hesitate to reach out to Elizabeth at <a href="mailto:elizabeth@sunlightsearch.net" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">elizabeth@sunlightsearch.net</a>. See you soon,  The Sunlight Research Team | <a href="mailto:hello@sunlightsearch.net" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">hello@sunlightsearch.net</a> | <a href="https://www.linkedin.com/company/sunlight-research" rel="noopener noreferrer" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit" target="_blank">LinkedIn</a> We'd love for you to partner with us in supporting local newsrooms, share <a href="http://www.sunlightresearch.net" rel="noopener noreferrer" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit" target="_blank">Sunlight Research Center</a> with your friends and coworkers!

Sign up for a training workshop with Sunlight Research Center's experts and grow your reporting skillset.  🎄'Tis the season, fa la la la lobbying and giftsThis workshop will cover topics such as federal and state-level lobbying, gifts to elected officials, and industry influence on policy.   Thursday January 16, 1:00 - 2:00 pm EST with office hours immediately following training <hr /> ❄️New Year, New LawmakersThis workshop will cover topics such as tracking legislative activities, assessing ethics and resource use, and analyzing public engagement.   Tuesday January 14, 12:00 - 1:00 pm EST  Tuesday January 21, 2:00 - 3:00 pm EST with office hours immediately following training  Tuesday January 28, 3:00 - 4:00 pm EST *Members: Use your promo code at checkout to access your free training.

Sunlight Research Center

OLD VERSION Sunlight Research Training Sessions

Training Workshop Ticket

$40

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