A hand rests on a dark wooden banister as it ascends a dimly lit staircase, framed by open doorways.

Merchant's House Museum

### Context Profile for Merchant's House Museum

#### 1. Organization Mission & Cause
The Merchant's House Museum is dedicated to preserving and interpreting the history of New York City through the lens of the Tredwell family, who lived in the house from 1835 to 1933. Their mission is to provide a unique insight into 19th-century life in New York City, focusing on the domestic and cultural experiences of the merchant class. The museum aims to educate the public about the historical significance of the house and its artifacts while fostering a greater appreciation for the city's rich heritage.

#### 2. Type of Activities
- **Walking Tours**: The museum offers guided walking tours, such as "The Tredwells’ World of 19th Century NoHo," which explore the historical context of the neighborhood and the lives of its wealthy residents.
- **Ghost Tours**: The museum hosts themed events like ghost tours, which blend history with local folklore.
- **Exhibitions and Educational Programs**: Regular exhibitions and educational programs are held to engage the community and visitors in the history of the house and its inhabitants.
- **Fundraising Campaigns**: The museum conducts fundraising campaigns to support its operations and preservation efforts.

#### 3. Tone of Voice
The tone of voice used by the Merchant's House Museum is friendly, inviting, and educational. The language is accessible and engaging, aiming to inspire curiosity about history while maintaining a professional demeanor. The communications often include descriptive and vivid language to evoke the historical context and the experiences of the Tredwell family.

#### 4. Emoji Usage
The Merchant's House Museum does not utilize emojis in their communications, maintaining a more traditional and formal approach to their messaging. This aligns with their focus on historical education and preservation.

#### 5. Key Facts
- **Founding Info**: The Merchant's House Museum was established to preserve the home of the Tredwell family, which has been a museum since 1936.
- **Scale**: The museum operates with a small team and relies on community support and volunteers for its activities.
- **Impact Metrics**: Specific metrics regarding visitor numbers or community engagement are not detailed on the website, but the museum emphasizes its role in educating the public about 19th-century life.
- **Volunteer Info**: The museum encourages volunteers to assist with tours and events, fostering community involvement.

#### 6. Writing Guidelines
- **Style**: Use clear, engaging language that is accessible to a broad audience. Avoid jargon and overly complex sentences.
- **Structure**: Organize content with headings and bullet points where appropriate to enhance readability.
- **Imagery**: Incorporate vivid descriptions to bring historical contexts to life, appealing to the audience's imagination.
- **Call to Action**: Include strong calls to action, encouraging participation in tours and events, and support for fundraising efforts.
- **Personalization**: Use a conversational tone in emails, addressing recipients by name to create a more personal connection.

This context profile provides a comprehensive overview of the Merchant's House Museum, enabling AI assistants to generate tailored, relevant content that aligns with the organization's mission and communication style.

Ticket

LXCL:Must be an MHM Member to purchase. If you are not a member, your order will be canceled and refunded. To become a member, visit <a href="https://merchantshouse.org/support/membership/." target="_blank" rel="noreferrer" class="lxcl-link" dir="ltr">https://merchantshouse.org/support/membership/.</a>

MHM Member Ticket

<p fr-original-style="margin: 0px 0px 15px; padding: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 19.5px; font-size: small; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" id="isPasted" style="margin: 0px 0px 15px; padding: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 19.5px; font-size: small; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;"><strong fr-original-style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" id="isPasted" style="margin: 0px; padding: 0px; color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-weight: 700; box-sizing: inherit;">Super Spooky Candlelight Ghost Tours with Paranormal Investigator Dan Sturges <p fr-original-style="margin: 0px 0px 15px; padding: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 19.5px; font-size: small; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="margin: 0px 0px 15px; padding: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 19.5px; font-size: small; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;">Doors slam, floorboards creak, voices call into the dead of night. Venture into &ldquo;Manhattan&rsquo;s Most Haunted House&rdquo; by flickering candlelight to hear chilling &ndash; and true &ndash; tales of decades of otherworldly activity in the house, the results of years of paranormal investigations, and the latest stunning scientific findings.<p fr-original-style="margin: 0px 0px 15px; padding: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 19.5px; font-size: small; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" id="isPasted" style="margin: 0px 0px 15px; padding: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 19.5px; font-size: small; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;">In 2020, the museum closed due to COVID-19, leaving the house empty of staff and visitors. Dan Sturges, who has undertaken paranormal investigations at the Merchant&rsquo;s House for 15 years, teamed up with neuroscientist Dr. Lee to conduct scientific research using specialized equipment custom-built for the house. Mounting fact-based evidence points to the very likely reality of paranormal activity at the Merchant&rsquo;s House. <p fr-original-style="margin: 0px 0px 15px; padding: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 19.5px; font-size: small; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="margin: 0px 0px 15px; padding: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 19.5px; font-size: small; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;">Join paranormal investigator Dan Sturges on a 90-minute In-Person Super Spooky&nbsp;Candlelight Ghost Tour for an in-depth look at the latest research and findings. Dan is the founder of Sturges Paranormal and appears on the Travel Channel&rsquo;s weekly series, Paranormal Caught on Camera. He has performed investigations at the Merchant&rsquo;s House &ndash; and documented his spine-chilling findings &ndash; since 2007.<p fr-original-style="margin: 0px 0px 15px; padding: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 19.5px; font-size: small; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" id="isPasted" style="margin: 0px 0px 15px; padding: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 19.5px; font-size: small; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;">Ghost Tour Policies<ul fr-original-style="margin: 0px 0px 15px 25px; padding: 0px; box-sizing: border-box; font-family: Arial, Helvetica, sans-serif; line-height: 19.5px; font-size: small; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="margin: 0px 0px 15px 25px; padding: 0px; box-sizing: border-box; font-family: Arial, Helvetica, sans-serif; line-height: 19.5px; font-size: small; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><li fr-original-style="margin: 0px 0px 5px; padding: 0px;" style="margin: 0px 0px 5px; padding: 0px; box-sizing: inherit;">Please arrive on time!&nbsp;Doors open 10 minutes before each tour.</li><li fr-original-style="margin: 0px 0px 5px; padding: 0px;" style="margin: 0px 0px 5px; padding: 0px; box-sizing: inherit;">No late entry once the tour begins.&nbsp;Latecomers will only be moved to a different time slot if there is room. No refunds for latecomers.</li><li fr-original-style="margin: 0px 0px 5px; padding: 0px;" style="margin: 0px 0px 5px; padding: 0px; box-sizing: inherit;">Large bags and coats must be checked in the coat room.&nbsp;They may not be carried on the tour. Bags include handbags, briefcases, suitcases, backpacks, and shopping bags.</li><li fr-original-style="margin: 0px 0px 5px; padding: 0px;" style="margin: 0px 0px 5px; padding: 0px; box-sizing: inherit;">Participants must be able to climb four flights of stairs and stand for 90 minutes.</li><li fr-original-style="margin: 0px 0px 5px; padding: 0px;" style="margin: 0px 0px 5px; padding: 0px; box-sizing: inherit;">Children under 12 not permitted.</li><li fr-original-style="margin: 0px 0px 5px; padding: 0px;" style="margin: 0px 0px 5px; padding: 0px; box-sizing: inherit;">Participating in a ghost tour involves inherent risks, including but not limited to low lighting, uneven or steep staircases, and things that go bump in the night. You voluntarily assume all risks, both known and unknown, associated with the tour. </li></ul>Cancellation Policy<ul fr-original-style=""><li fr-original-style="" style="box-sizing: inherit;">The Merchant&#39;s House Museum has a 48-hour cancellation policy.</li><li fr-original-style="" style="box-sizing: inherit;">Tickets to paid events are fully refundable or transferrable up to 48 hours before the event.</li><li fr-original-style="" style="box-sizing: inherit;">Non-refundable tickets may be donated back to the museum. Donations are tax-deductible.</li></ul>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for purchasing tickets for our annual Candlelight Ghost Tours! <span contenteditable="false" data-custom-variable="{{date-variable-4e803e85-424f-4275-bbe0-1498af9b442b}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">Date Enter via Manuel Plaza (35 East 4th St.). Follow signage when you arrive. Ghost Tour Policies<ul fr-original-style="margin: 0px 0px 15px 25px; padding: 0px; box-sizing: border-box; font-family: Arial, Helvetica, sans-serif; line-height: 19.5px; font-size: small; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="margin: 0px 0px 15px 25px; padding: 0px; box-sizing: border-box; font-family: Arial, Helvetica, sans-serif; line-height: 19.5px; font-size: small; color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><li fr-original-style="margin: 0px 0px 5px; padding: 0px; font-family: Arial; font-size: 14px;" style="margin: 0px 0px 5px; padding: 0px; font-family: Arial; font-size: 14px; box-sizing: inherit;">Please arrive on time!&nbsp;Doors open 10 minutes before each tour.</li><li fr-original-style="margin: 0px 0px 5px; padding: 0px; font-family: Arial; font-size: 14px;" style="margin: 0px 0px 5px; padding: 0px; font-family: Arial; font-size: 14px; box-sizing: inherit;">No late entry once the tour begins.&nbsp;Latecomers will only be moved to a different time slot if there is room. No refunds for latecomers.</li><li fr-original-style="margin: 0px 0px 5px; padding: 0px; font-family: Arial; font-size: 14px;" style="margin: 0px 0px 5px; padding: 0px; font-family: Arial; font-size: 14px; box-sizing: inherit;">Large bags and coats must&nbsp;be checked in the coat room.&nbsp;They may not be carried on the tour. Bags include handbags, briefcases, suitcases, backpacks, and shopping bags.</li><li fr-original-style="margin: 0px 0px 5px; padding: 0px; font-family: Arial; font-size: 14px;" style="margin: 0px 0px 5px; padding: 0px; font-family: Arial; font-size: 14px; box-sizing: inherit;">Participants must be able to climb four flights of stairs and stand for 90 minutes.</li><li fr-original-style="margin: 0px 0px 5px; padding: 0px; font-family: Arial; font-size: 14px;" style="margin: 0px 0px 5px; padding: 0px; font-family: Arial; font-size: 14px; box-sizing: inherit;">Children under 12 not permitted.</li><li fr-original-style="margin: 0px 0px 5px; padding: 0px; font-family: Arial; font-size: 14px;" style="margin: 0px 0px 5px; padding: 0px; font-family: Arial; font-size: 14px; box-sizing: inherit;"><span fr-original-style="color: rgb(0, 0, 0); font-family: Arial; font-size: 14px; text-align: start; background-color: rgb(255, 255, 255);" id="isPasted" style="color: rgb(0, 0, 0); font-family: Arial; font-size: 14px; text-align: start; background-color: rgb(255, 255, 255); box-sizing: inherit;">Participating in a ghost tour involves inherent risks, including but not limited to low lighting, uneven or steep staircases, and things that go bump in the night. You voluntarily assume all risks, both known and unknown, associated with the tour.&nbsp;</li></ul>Please email <a fr-original-style="" href="mailto:programs@merchantshouse.org" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;">programs@merchantshouse.org</a> with any questions or concerns regarding ticketing or tour policies. Happy Halloween!Merchant&#39;s House Museum Staff and Volunteers

<p style="margin:0px 0px 15px;padding:0px;line-height:19.5px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">Super Spooky Candlelight Ghost Tours with Paranormal Investigator Dan Sturges <p style="margin:0px 0px 15px;padding:0px;line-height:19.5px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">Doors slam, floorboards creak, voices call into the dead of night. Venture into “Manhattan’s Most Haunted House” by flickering candlelight to hear chilling – and true – tales of decades of otherworldly activity in the house, the results of years of paranormal investigations, and the latest stunning scientific findings.<p style="margin:0px 0px 15px;padding:0px;line-height:19.5px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">In 2020, the museum closed due to COVID-19, leaving the house empty of staff and visitors. Dan Sturges, who has undertaken paranormal investigations at the Merchant’s House for 15 years, teamed up with neuroscientist Dr. Lee to conduct scientific research using specialized equipment custom-built for the house. Mounting fact-based evidence points to the very likely reality of paranormal activity at the Merchant’s House. <p style="margin:0px 0px 15px;padding:0px;line-height:19.5px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">Join paranormal investigator Dan Sturges on a 90-minute In-Person Super Spooky Candlelight Ghost Tour for an in-depth look at the latest research and findings. Dan is the founder of Sturges Paranormal and appears on the Travel Channel’s weekly series, Paranormal Caught on Camera. He has performed investigations at the Merchant’s House – and documented his spine-chilling findings – since 2007.<p style="margin:0px 0px 15px;padding:0px;line-height:19.5px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;box-sizing:inherit;max-width:100%">Ghost Tour Policies<ul><li>Please arrive on time! Doors open 10 minutes before each tour.</li><li>No late entry once the tour begins. Latecomers will only be moved to a different time slot if there is room. No refunds for latecomers.</li><li>Large bags and coats must be checked in the coat room. They may not be carried on the tour. Bags include handbags, briefcases, suitcases, backpacks, and shopping bags.</li><li>Participants must be able to climb four flights of stairs and stand for 90 minutes.</li><li>Children under 12 not permitted.</li><li>Participating in a ghost tour involves inherent risks, including but not limited to low lighting, uneven or steep staircases, and things that go bump in the night. You voluntarily assume all risks, both known and unknown, associated with the tour. </li></ul>Cancellation Policy<ul><li>The Merchant's House Museum has a 48-hour cancellation policy.</li><li>Tickets to paid events are fully refundable or transferrable up to 48 hours before the event.</li><li>Non-refundable tickets may be donated back to the museum. Donations are tax-deductible.</li></ul>

Merchant's House Museum

Super Spooky Ghost Tours with Paranormal Investigator Dan Sturges

29 E 4th St

Ticket

$70

MHM Member Ticket

$60

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