Scotts Valley High School Parent Club

### Context Profile for Scotts Valley High School Parent Club

#### 1. Organization Mission & Cause
The Scotts Valley High School Parent Club is dedicated to enhancing the educational experience of students at Scotts Valley High School. Their mission focuses on fostering a strong school community through parental involvement and support, promoting student success, and funding various school programs and activities. The Parent Club aims to create a collaborative environment where parents, teachers, and students work together to enrich the school experience.

#### 2. Type of Activities
The Parent Club engages in a variety of activities, including:
- **Fundraising Events:** They organize events like the "SVHS HoCo Dance," which not only provide entertainment but also raise funds for school programs.
- **Community Programs:** The club facilitates programs that promote student engagement and well-being, including healthy food options at events.
- **Parent Involvement Initiatives:** They encourage parents to participate in school activities and volunteer for various roles to support the school community.

#### 3. Tone of Voice
The tone of voice used by the Scotts Valley High School Parent Club is:
- **Friendly and Inviting:** The language is warm and welcoming, aiming to create a sense of community.
- **Casual and Fun:** Communications often include playful elements, especially in event promotions (e.g., "You’ll dance, you’ll laugh, you’ll go so far — especially when there’s a candy bar!").
- **Informative:** While maintaining a casual tone, the club provides clear information about events and initiatives.

#### 4. Emoji Usage
The organization does not prominently use emojis in their communications. The tone remains professional yet friendly without relying on emojis to convey emotion or engagement.

#### 5. Key Facts
- **Founding Information:** Specific founding information was not available on the website.
- **Scale:** The club has a total of 27 forms and has conducted 4 email campaigns, indicating active engagement with the community.
- **Impact Metrics:** While specific metrics were not detailed, the club's activities suggest a focus on enhancing student experiences and community involvement.
- **Volunteer Information:** The club encourages parental involvement and likely has opportunities for parents to volunteer, although specific details were not provided on the website.

#### 6. Writing Guidelines
Based on the existing content patterns observed:
- **Use a Friendly and Casual Tone:** Maintain a conversational style that invites parents and community members to participate.
- **Incorporate Playful Language:** Use light-hearted phrases and metaphors to make communications engaging, especially for event promotions.
- **Be Clear and Informative:** Ensure that all communications provide essential details about events, including dates, times, and any necessary instructions.
- **Avoid Emojis:** Stick to text-based communication for a more professional appearance, as emojis are not part of their current communication style.

This context profile serves as a guide to help create personalized and effective content for the Scotts Valley High School Parent Club, ensuring alignment with their mission, tone, and community engagement strategies.

For just $10 per card you can save up to $35 at local businesses. 100% of sales goes back to Scotts Valley High School Parent Club and Falcon Club! Cards purchased online will be available for pick up at the SVHS office.

Falcon Family Discount Card

<span fr-original-style="color: rgb(4, 0, 0); font-family: worksans-extralight, &quot;work sans&quot;, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(4, 0, 0);font-family:worksans-extralight, &quot;work sans&quot;, sans-serif;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">'Tis the season to shop local and support SVHS! <span fr-original-style="color: rgb(4, 0, 0); font-family: worksans-extralight, &quot;work sans&quot;, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(4, 0, 0);font-family:worksans-extralight, &quot;work sans&quot;, sans-serif;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">For just $10 per card, you can save up to $35 at local businesses. 100% of sales goes back to Scotts Valley High School Parent Club and Falcon Club!<span fr-original-style="color: rgb(4, 0, 0); font-family: worksans-extralight, &quot;work sans&quot;, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(4, 0, 0);font-family:worksans-extralight, &quot;work sans&quot;, sans-serif;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Falcon Family Discounts are now available at: Zinnia's, TOGOS, CaliStyle, Bruno's, Laughing Monk, Round Table and Santa Cruz Bowl Works. A huge Falcon thank you to these businesses for always supporting our SVHS students and athletes! <span fr-original-style="color: rgb(4, 0, 0); font-family: worksans-extralight, &quot;work sans&quot;, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(4, 0, 0);font-family:worksans-extralight, &quot;work sans&quot;, sans-serif;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Cards may be purchased online for pick up at the office.

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Erica Turzakericaturzak@yahoo.com

'Tis the season to shop local and support SVHS! For just $10 per card, you can save up to $35 at local businesses. 100% of sales goes back to Scotts Valley High School Parent Club and Falcon Club!Falcon Family Discounts are now available at: Zinnia's, TOGOS, CaliStyle, Bruno's, Laughing Monk, Round Table and Santa Cruz Bowl Works. A huge Falcon thank you to these businesses for always supporting our SVHS students and athletes! Cards may be purchased online for pick up at the office.

Scotts Valley High School Parent Club

SVHS Falcon Family Discount Card

Falcon Family Discount Card

$10