One Word at a Time, Inc

### Context Profile for One Word at a Time

1. **Organization Mission & Cause:**
   - **Mission:** One Word at a Time aims to ignite a love for reading and writing among middle-grade students. The organization seeks to make reading enjoyable and accessible, recognizing that fostering a passion for reading can lead to improved academic performance, critical thinking, empathy, and mental health.
   - **Cause:** The organization addresses the literacy gap, particularly focusing on the alarming statistics that show a significant number of children are not reading at grade level and lack access to author visits that could inspire them.

2. **Type of Activities:**
   - **Programs:** The primary program is the **Author Study**, which is a virtual series that connects students with award-winning authors throughout the school year. This program includes live readings, writing lessons, and interactive Q&A sessions.
   - **Campaigns:** The most recent campaign is **Kwame Alexander's 1000 Schools Campaign**, aiming to bring the Author Study program to 1,000 schools by the 2025/26 school year.
   - **Fundraising:** The organization encourages donations at various levels to support its mission and programming.

3. **Tone of Voice:**
   - The tone is **inspiring, friendly, and engaging**. The language is accessible and conversational, aimed at motivating both students and potential donors. Phrases like "Will you help me get kids excited about reading?" and "One Word at a Time!" emphasize a collaborative and community-driven approach.

4. **Emoji Usage:**
   - The website and communications do not prominently feature emojis. The tone remains professional and focused on the mission without relying on emojis to convey emotion or engagement.

5. **Key Facts:**
   - **Founder:** Kwame Alexander, a well-known author and advocate for literacy.
   - **Impact Metrics:** The organization aims to address the literacy gap, with statistics highlighting that 40% of fourth graders read below the basic level and only 39% of nine-year-olds read for pleasure daily.
   - **Volunteer Info:** Specific volunteer information is not detailed on the website, but the organization likely welcomes community involvement in its programs and campaigns.

6. **Writing Guidelines:**
   - **Style:** Use a friendly, conversational tone that is accessible to both adults and children. Focus on storytelling that highlights the impact of reading and writing.
   - **Call to Action:** Incorporate strong, clear calls to action, encouraging support and participation, such as "Join us on our mission" or "Help us spark a love for reading."
   - **Engagement:** Use engaging questions and relatable anecdotes to connect with the audience emotionally. Highlight statistics and facts to underscore the importance of the cause but present them in a way that inspires action rather than discouragement.

This context profile serves as a foundational guide for creating personalized content that aligns with the mission and values of One Word at a Time, ensuring that communications resonate with their audience and effectively promote their initiatives.

LXCL:NOTE: Once you complete your payment, our team will ensure you receive your personalized Zoom Webinar link at least 2 weeks prior to each event. All attendees receive access to the recording for 10 days. Every registration provides 1 domain-specific link.

Single event: Planning with Intention & Inspiration

<p fr-original-style="text-align:left;margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);" style="text-align:left;margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);">Planning With Intention &amp; Inspiration<p fr-original-style="text-align:left;margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);" style="text-align:left;margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);">to Celebrate Reading &amp; Writing All Year Long<p fr-original-style="text-align:left;margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);" style="text-align:left;margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);">FREE, interactive webinar<p fr-original-style="text-align:left;margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);" style="text-align:left;margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);">August 13, 2025<p fr-original-style="text-align:left;margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);" style="text-align:left;margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0);">7:00 pm - 8:00 pm EST <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Literacy experts JoEllen McCarthy and Julia Torres join Kwame Alexander to provide a year-long model to help teachers co-create and sustain engaging reading and writing practices alongside learners. McCarthy and Torres will share examples and a framework from their new planner published by Solution Tree titled&nbsp;<span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Seasons of Literacy: A Monthly Guide to Growing Lifelong Readers and Writers.<span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">&nbsp; You&#39;ll come away from this session with...&nbsp; ✅ Ready-to-use strategies, routines, and pedagogical decisions that infuse authentic reading and writing&mdash;while working with your curriculum, not against it. ✅ Simple, flexible tools to nurture student engagement and literacy growth all year ✅ Creative ideas aligned with special celebrations, award-winning books and authors, and meaningful themes like belonging, curiosity, and renewal Start the school year strong&mdash;with renewed energy and practical inspiration that will last through every season. We look forward to learning alongside you! Although this event is free, please consider making a donation to One Word at a Time, a 501(c)(3) nonprofit organization founded by Kwame Alexander. Our mission is to advance students&#39; literacy by providing access to authors and cultivating a joyful reading and writing community. Your donation helps us to keep all events free or low-cost. Visit <a fr-original-style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;" target="_blank">onewordcommunity.org</a> <span fr-original-style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;">for more info and programming announcements.&nbsp; <hr fr-original-style="" style="clear: both; user-select: none; break-after: page; width: 100%; box-sizing: inherit;"> To register using a credit card:&nbsp;1. Click the &quot;Add&quot; button to the right to register for this event for $39. Proceed through the payment process. 2. Upon receipt of payment, you&#39;ll receive a thank you confirmation email and receipt. 3. Our team will ensure your name and email is registered within Zoom Webinars, and you&#39;ll receive your link to the event directly from Zoom TWO WEEKS prior to the event date. 4. Zoom webinars will also send you reminder emails one week and one day prior to every event. <hr fr-original-style="" style="clear: both; user-select: none; break-after: page; width: 100%; box-sizing: inherit;"> Thank you for being a valued member of our community. Together, we can change the world -- one word at a time. Cheers,Kwame, Tori, Michelle, and the One Word at a Time team

Hi <span contenteditable="false" data-custom-variable="{{firstName}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for PLANNING WITH INTENTION &amp; INSPIRATION, the first event in our Teacher Study series. And congratulations on committing to bringing reading and writing joy to your students.&nbsp; You&#39;ll receive a dedicated Zoom Webinar link two weeks prior to the event, as well as reminders from Zoom.&nbsp; If you find this webinar valuable, please consider donating to One Word at a Time to help us expand our programming and achieve our mission of inspiring a love of reading and writing through authentic engagement with books and authors. You can make a one-time or recurring donation via <a fr-original-style="" href="https://www.zeffy.com/donation-form/donate-to-one-word-at-a-time" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">this link</a>.&nbsp; You will receive One Word at a Time&#39;s regular newsletter, with special content from partner authors as well as announcements about new initiatives, programming, and opportunities for students and educators.&nbsp; Have you registered your classroom for the Author Study season yet? You get FOUR virtual author visits featuring Kwame Alexander and world-class author guests. Check out <a fr-original-style="" href="//authorstudy.com" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">authorstudy.com</a> for more info or to register today.&nbsp; Sincerely,Tori BachmanExecutive Director &amp; Chief Imagination OfficerOne Word at a Timetori@onewordcommunity.org

Planning With Intention &amp; Inspirationto Celebrate Reading &amp; Writing All Year LongFREE, interactive webinarAugust 13, 20257:00 pm - 8:00 pm EST Literacy experts JoEllen McCarthy and Julia Torres join Kwame Alexander to provide a year-long model to help teachers co-create and sustain engaging reading and writing practices alongside learners. McCarthy and Torres will share examples and a framework from their new planner published by Solution Tree titled Seasons of Literacy: A Monthly Guide to Growing Lifelong Readers and Writers.  You'll come away from this session with...  ✅ Ready-to-use strategies, routines, and pedagogical decisions that infuse authentic reading and writing—while working with your curriculum, not against it. ✅ Simple, flexible tools to nurture student engagement and literacy growth all year ✅ Creative ideas aligned with special celebrations, award-winning books and authors, and meaningful themes like belonging, curiosity, and renewal Start the school year strong—with renewed energy and practical inspiration that will last through every season. We look forward to learning alongside you! Although this event is free, please consider making a donation to One Word at a Time, a 501(c)(3) nonprofit organization founded by Kwame Alexander. Our mission is to advance students' literacy by providing access to authors and cultivating a joyful reading and writing community. Your donation helps us to keep all events free or low-cost. Visit <a target="_blank">onewordcommunity.org</a> for more info and programming announcements.  <hr /> To register using a credit card: 1. Click the "Add" button to the right to register for this event for $39. Proceed through the payment process. 2. Upon receipt of payment, you'll receive a thank you confirmation email and receipt. 3. Our team will ensure your name and email is registered within Zoom Webinars, and you'll receive your link to the event directly from Zoom TWO WEEKS prior to the event date. 4. Zoom webinars will also send you reminder emails one week and one day prior to every event. <hr /> Thank you for being a valued member of our community. Together, we can change the world -- one word at a time. Cheers,Kwame, Tori, Michelle, and the One Word at a Time team

One Word at a Time, Inc

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Teacher Study with JoEllen McCarthy & Julia Torres

Virtual event

Single event: Planning with Intention & Inspiration

Free