TENA

### Context Profile for TENA (Honor the Elders)

#### 1. Organization Mission & Cause
TENA, also known as Honor the Elders, is dedicated to honoring and supporting the elderly population, particularly Indigenous elders. Their mission revolves around creating a community that respects and values the wisdom and contributions of elders, while also providing them with resources and opportunities to thrive. The organization aims to foster intergenerational connections and promote cultural heritage through various programs and initiatives.

#### 2. Type of Activities
- **Events**: TENA organizes gatherings and events focused on honoring elders, such as the "Honoring of the Elders Gathering."
- **Fundraising Campaigns**: The organization runs campaigns to raise funds for their activities, including merchandise sales like t-shirts and patches that promote their cause.
- **Community Programs**: TENA engages in community outreach to connect with elders and facilitate programs that support their well-being and cultural expression.

#### 3. Tone of Voice
The tone of TENA's communications is friendly, casual, and inspiring. They use approachable language that encourages community involvement and expresses gratitude towards supporters. The messages often convey warmth and a sense of community, making the audience feel valued and connected to the mission.

#### 4. Emoji Usage
TENA does not prominently use emojis in their communications. The tone is conveyed through text rather than visual symbols, focusing on clear and heartfelt messaging.

#### 5. Key Facts
- **Founding Info**: Specific founding details are not provided on the website, but the organization is focused on Indigenous elder communities.
- **Scale**: TENA has a small scale with 5 total forms and 1 email campaign, indicating a focused approach to community engagement.
- **Impact Metrics**: While specific metrics are not detailed, the organization highlights successful fundraising efforts and community participation in events.
- **Volunteer Info**: Information about volunteer opportunities is not explicitly mentioned, suggesting that engagement may primarily be through events and campaigns.

#### 6. Writing Guidelines
- **Style**: Use a friendly and casual tone that reflects warmth and community spirit.
- **Language**: Keep the language simple and accessible, avoiding jargon to ensure inclusivity.
- **Engagement**: Encourage community involvement and express gratitude towards supporters frequently.
- **Clarity**: Provide clear information about events, campaigns, and how individuals can contribute or participate.

This context profile serves as a foundational guide for creating personalized and effective content for TENA, ensuring alignment with their mission and communication style.

T-shirt

Add to your vintage Honoring of the Elders Gathering T-shirt collection! For just a $15 donation, you could get a 2024 mailed directly to your home.  Help us get an early start on the Gathering fundraising!  Your donation helps us purchase needed supplies for this volunteer-run event.  THANK YOU!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Lubia Sanchezlubialunaxicana@gmail.com

Add to your vintage Honoring of the Elders Gathering T-shirt collection! For just a $15 donation, you could get a 2024 mailed directly to your home.  Help us get an early start on the Gathering fundraising!  Your donation helps us purchase needed supplies for this volunteer-run event.  THANK YOU!

TENA

Discounted 2024 Gathering Shirts!

T-shirt

$15