Tiny Hooves Sanctuary

### Context Profile for Tiny Hooves Sanctuary

1. **Organization Mission & Cause**:
   - **Mission**: Tiny Hooves Sanctuary is dedicated to providing a safe haven for farm animals, ensuring they receive the care, love, and nourishment they need to thrive. The organization emphasizes the importance of high-quality hay as a primary dietary component for their residents, which include goats, sheep, and equines.
   - **Cause**: The sanctuary aims to rescue and rehabilitate farm animals, promoting awareness about their needs and advocating for their welfare.

2. **Type of Activities**:
   - **Fundraising Campaigns**: The organization runs various fundraising initiatives, such as the "HAY! Hay! Fall Hay Carts" campaign, which focuses on raising funds for hay purchases.
   - **Community Programs**: Tiny Hooves Sanctuary engages the community through educational outreach, volunteer opportunities, and events that promote animal welfare.
   - **Events**: They host events that allow the community to interact with the animals and learn about their care and needs.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **informal**, and **inspiring**. It conveys warmth and urgency, particularly in fundraising appeals, encouraging community involvement and support. The use of exclamation points and emojis adds a playful and engaging element to the messaging.

4. **Emoji Usage**:
   - Tiny Hooves Sanctuary frequently uses emojis in their communications, particularly in fundraising campaigns. Examples include:
     - 🚨 (emphasizing urgency)
     - 🐐, 🐑, 🐴 (representing the animals)
     - ❤️, 💕, 💪 (to express love and encouragement)
   - Emojis are used to create a more relatable and engaging tone, appearing regularly in campaign messages.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not found on the website.
   - **Scale**: The organization has a total of 344 forms and has sent out 64 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: They reported spending over $10,000 on hay in the previous year, highlighting the financial needs associated with animal care.
   - **Volunteer Info**: The sanctuary offers volunteer opportunities, encouraging community members to get involved in animal care and sanctuary activities.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and friendly tone, incorporating personal anecdotes or stories about the animals when possible.
   - **Call to Action**: Clearly state the need for support, using direct appeals (e.g., "Can you spare 5 bucks to buy a bale?") and emphasizing the impact of donations.
   - **Emojis**: Integrate emojis to enhance engagement and convey emotions, especially in fundraising messages.
   - **Urgency**: Create a sense of urgency in communications, particularly in fundraising appeals, to encourage immediate action.
   - **Community Focus**: Highlight community involvement and the collective impact of supporters, fostering a sense of belonging and shared purpose.

This context profile serves as a comprehensive guide for creating personalized content that aligns with Tiny Hooves Sanctuary's mission, tone, and community engagement strategies.

LXCL:Commemorate your contribution to the new fence and continued sanctuary of our cow family with a personalized bronze plaque on the fence.

Claim Your Place With the Crew!

LXCL:Own a piece of the old fence with a custom painting by one of the cows - you'll receive the painted fence piece, as well as a photo of the artist in action

Own a Piece of Old Fence Art!

LXCL:Each gate helps us enter the pasture safely to deliver hay, fresh water and more! Plus, the most important function - to safely feed our cows treats!

Gate

LXCL:Fence posts support the entire fence - just like your support provides safety &amp; sanctuary for The Moo Crew!

Fence Post

LXCL:Fence panels tie all the posts together! Teamwork makes the dream work.

Fence Panel

LXCL:A gate is only as good as it's latch! The perfect way to provide safety for our bovine family.

Gate Latch

LXCL:A gate is only great if it has hinges to swing.

Gate Hinges

LXCL:Nits &amp; Bolts hold it all together! A tiny but very mighty contributor.

Nuts & Bolts

LXCL:Breaks are essential for a project this large! Bring on the cows favorite snack, bananas!

Bananas for a Construction Break!

Check made out to Tiny Hooves Sanctuary
Address to send check: 1117 N. Britton Road, Union Grove WI 53182

<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank MOO so much for your wonderful support of our campaign, The Moo Crew Needs a New Fence! 🐄❤️ Your contribution means the world to us and our beloved cows at Tiny Hooves Sanctuary. With your help, we&#39;re one step closer to building them a safe and secure fence that will last for years - AND keep them at Tiny Hooves for the rest of their lives. &nbsp;Your kindness truly makes a difference in their lives. We are incredibly grateful to have you as part of our compassionate community. Thank you for believing in our mission and standing with us! <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1763409554/wysiwyg/ljaep9lnwbmyjpohofcl.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"> With Love, All of us at Team Tiny Hooves, Sandi Swiss, President Emily Hasler Kunaschk, Vice President / Secretary Erin Manders, Treasurer Kelly Sasso, Director Marisa Merkl, DirectorAllison Bauman, Director Kate Hodgkinson, DirectorBeca Thompson,&nbsp;Founder, Animal Care Director &amp; Volunteer Manager Jamie, Animal Care Team Lead Courtney, Animal Care Team Lead Robyn, Animal Care Team LeadDoreen, Animal Care Team Lead

The Moo Crew Needs a New Fence! 🐄❤️ Get all the details here: <a href="https://www.tinyhooves.org/cowfence" target="_blank">tinyhooves.org/cowfence</a> Help us keep The Moo Crew at Tiny Hooves Sanctuary! Their pasture fence has outlived its usable life, and it is crumbling beyond repair. We need to raise the funds for a new fence - or find them a new home.  We need to raise $64,800 for this fence. We know this is a BIG ask - but it's a big pasture.  👏 The Good News: We have a MATCHING DONOR for up to $30K  💰 The Not So Good News: We need to raise ALL $30K BEFORE we receive the match. ❄️ The Big Challenge: We need to get the posts placed before the ground freezes, and the fence company needs a $32,399.86 deposit before starting. We have created some very fun options for your donations, and if you don't see the amount you want to give, you can enter any amount at the bottom. Help us with nuts &amp; bolts, fence posts, panels, or even claim your place with the Moo Crew! We don't want to lose our beloved cows, please help us build the fence of our dreams and keep the Moo Crew right where they belong, at Tiny Hooves for the rest of their lives.  <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1763424356/wysiwyg/nrawzlwfbtygb3xicncz.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> <p style="box-sizing:inherit;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;font-weight:bold;line-height:1.5;width:100%;margin-inline:0px !important;margin:0px;max-width:100%">All of us at <a href="https://a1e0.engage.squarespace-mail.com/r?m=677d1ad68d1dc312c4a38659&amp;u=https%3A%2F%2Fengage.squarespace-mail.com%2Fr%3Fm%3D67051a05fc572a6da6562dd4%26u%3Dhttps%253A%252F%252Fwww.tinyhooves.org%252Fourteam%253Fss_source%253Dsscampaigns%2526ss_campaign_id%253D6704ac77fcba59380b058d40%2526ss_email_id%253D67051a05fc572a6da6562dd4%2526ss_campaign_name%253DAn%252BExciting%252BAnnouncement%252BFrom%252BOur%252BFounder%252B%252526%252B30K%252BUpdate%252521%2526ss_campaign_sent_date%253D2024-10-08T11%25253A40%25253A06Z%26w%3D5fa1d77fc02f8e7a3d06082f%26c%3Db_6704ac77fcba59380b058d40%26l%3Den-US%26s%3DsSxAKaIdCAqqDaUrfnzgL1EhTEc%253D&amp;w=5fa1d77fc02f8e7a3d06082f&amp;c=b_677cafc28f5a1721e39cb3b3&amp;l=en-US&amp;s=JG-2dcW0_8QcL7U3bUhlOwv5Jrg%3D" target="_blank">Team Tiny Hooves</a>,<p style="box-sizing:inherit;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;letter-spacing:normal;line-height:1.618em;width:100%;margin-inline:0px !important;margin:0px;max-width:100%"> Sandi Swiss, President Emily Hasler Kunaschk, Vice President / Secretary Erin Manders, Treasurer Kelly Sasso, Director Marisa Merkl, Director<p style="box-sizing:inherit;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;letter-spacing:normal;line-height:1.618em;width:100%;margin-inline:0px !important;margin:0px;max-width:100%">Allison Bauman, Director Kate Hodgkinson, Director<p style="box-sizing:inherit;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;letter-spacing:normal;line-height:1.618em;width:100%;margin-inline:0px !important;margin:0px;max-width:100%">Beca Thompson, Founder, Animal Care Director &amp; Volunteer Manager Jamie, Animal Care Team Lead Courtney, Animal Care Team Lead Robyn, Animal Care Team Lead<p style="box-sizing:inherit;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;letter-spacing:normal;line-height:1.618em;width:100%;margin-inline:0px !important;margin:0px;max-width:100%">Doreen, Animal Care Team Lead *If our fundraising goal is exceeded, the additional finds will provide care where they are the most needed. If our goal is not reached, we will use funds for re-homing.  <a target="_blank">www.tinyhooves.org</a> | Tax ID 47-3739280

Tiny Hooves Sanctuary

The Moo Crew Needs a New Fence!

Claim Your Place With the Crew!

$1,500

Own a Piece of Old Fence Art!

$1,000

Gate

$500

Fence Post

$250

Fence Panel

$150

Gate Latch

$100

Gate Hinges

$75

Nuts & Bolts

$50

Bananas for a Construction Break!

$25

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