The SMARTPLAY

### Context Profile for The SMARTPLAY

#### 1. Organization Mission & Cause
The SMARTPLAY, represented by the American Baseball Foundation, is dedicated to promoting youth participation in baseball and softball. Their mission is to provide opportunities for children to engage in sports, emphasizing the importance of teamwork, discipline, and physical fitness. They aim to foster a love for the game while ensuring that all children, regardless of background, have access to sports programs that can enhance their personal and social development.

#### 2. Type of Activities
The organization engages in a variety of activities, including:
- **Youth Sports Programs**: Offering baseball and softball training and competitions for children.
- **Fundraising Campaigns**: Initiatives to raise funds for program sustainability and expansion.
- **Community Events**: Hosting events that promote sportsmanship and community engagement.
- **Registration Drives**: Facilitating enrollment for youth programs, such as the "BASIC 2025 Registration" campaign.

#### 3. Tone of Voice
The tone of voice on the website is friendly, encouraging, and supportive. The language used is accessible and aimed at both parents and children, creating an inviting atmosphere. The communication style is informal yet professional, aiming to inspire confidence in the programs offered.

#### 4. Emoji Usage
The website does not prominently feature emojis in its communications. However, the tone remains light and engaging without the need for emojis, focusing instead on clear and direct messaging.

#### 5. Key Facts
- **Founding Info**: The American Baseball Foundation, which encompasses The SMARTPLAY, was established to support youth sports initiatives.
- **Scale**: The organization manages multiple forms and campaigns, with a total of 9 forms and 3 email campaigns indicating active engagement with their audience.
- **Impact Metrics**: Specific metrics are not detailed on the website, but the organization emphasizes community involvement and the number of children served through their programs.
- **Volunteer Info**: While specific volunteer information is not provided, there is an implication of community support and involvement in the programs.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use straightforward language that is easy for parents and children to understand.
- **Encouraging Language**: Incorporate motivational phrases that inspire participation and community involvement.
- **Personalization**: Utilize personalized greetings in communications, as seen in the thank-you email template.
- **Consistency**: Maintain a friendly and supportive tone throughout all communications, ensuring that the message aligns with the organization’s mission of inclusivity and community engagement.

This context profile serves as a foundational guide for generating personalized and effective content for The SMARTPLAY, ensuring alignment with their mission and communication style.

LXCL:•	Two tables and 16 VIP tickets to event and special table placement •	Logo placement on all event materials, including banners, invitations, and program booklets •	Special recognition during the event’s opening and closing remarks •	Full-page ad in the event program •	Featured post on ABF’s social media platforms and website

Presenting Sponsor

LXCL:•	Table for 8 in priority seating •	8 tickets to VIP Cocktail Party with featured guests •	Half-page ad in the event program •	Name/Logo recognition in event program, all marketing materials, and social media

Gold Sponsor

LXCL:•	Table for 8 •	4 tickets to VIP Cocktail Party with featured guests •	Name/Logo recognition in event program, all marketing materials, and social media mention

Silver Sponsor

LXCL:•	Tickets for four •	Name/Logo recognition in event program

Bronze Sponsor

LXCL:•	Access to VIP Cocktail Party with featured guests

Individual VIP Ticket

Individual Ticket

Checks made out to: 
The SMARTPLAY

Mailed to:
3375 Cahaba Valley Rd
Indian Springs Village, AL 35124

<p fr-original-style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);">The SMARTPLAY presents our 25th Annual Lead Off Dinner. This fundraiser supports our work preparing youth for success by uniting sports with academic growth and character development. As we continue to play an essential role in our community by helping every student make the smart play - on the field, in the classroom, and in life.&nbsp;<p fr-original-style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);"> <p fr-original-style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);">This year&#39;s dinner will feature a panel discussion with James Spann as our MC, featuring these athletes:<p fr-original-style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);"> <p fr-original-style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);">- Tyler Tolbert, INF/OF for the Kansas City Royals<p fr-original-style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);">- Kendall Graveman, 10 years in the MLB as a pitcher with the Blue Jays, Athletics, Mariners, White Sox, Astros, and Diamondbacks<p fr-original-style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);">- More athletes to be named<p fr-original-style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);"> <p fr-original-style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);">This year, we are highlighting athletes who call our community home. Their dedication to uplifting the community they call home underscores the heart of our mission. They&rsquo;re not just stars on the field&mdash;they&rsquo;re champions for our youth and our mission. Join us as we come together to support the next generation.<p fr-original-style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:12px;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:12px;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);">

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for registering for our 25th Annual Lead Off Dinner at The Club in Homewood on February 4th. With your purchase, you are directly supporting TSP&rsquo;s mission of serving children across central Alabama through academics, sports, and character development.&nbsp; We look forward to your presence and a night to remember! Casey GrammerExecutive Director, The SMARTPLAYcasey.grammer@thesmartplay.org | 205.451.6203

<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;max-width:100%">The SMARTPLAY presents our 25th Annual Lead Off Dinner. This fundraiser supports our work preparing youth for success by uniting sports with academic growth and character development. As we continue to play an essential role in our community by helping every student make the smart play - on the field, in the classroom, and in life. <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;max-width:100%">This year's dinner will feature a panel discussion with James Spann as our MC, featuring these athletes:<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;max-width:100%">- Tyler Tolbert, INF/OF for the Kansas City Royals<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;max-width:100%">- Kendall Graveman, 10 years in the MLB as a pitcher with the Blue Jays, Athletics, Mariners, White Sox, Astros, and Diamondbacks<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;max-width:100%">- More athletes to be named<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;width:100%;box-sizing:inherit;max-width:100%">This year, we are highlighting athletes who call our community home. Their dedication to uplifting the community they call home underscores the heart of our mission. They’re not just stars on the field—they’re champions for our youth and our mission. Join us as we come together to support the next generation.<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-stretch:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:12px;width:100%;box-sizing:inherit;max-width:100%">

The SMARTPLAY

The SMARTPLAY 25th Annual Lead Off Dinner

1 Robert S Smith Dr

Presenting Sponsor

$5,000

Gold Sponsor

$2,500

Silver Sponsor

$1,200

Bronze Sponsor

$600

Individual VIP Ticket

$175

Individual Ticket

$150