New Mexico Counseling Association

### Context Profile for New Mexico Counseling Association (NMCA)

1. **Organization Mission & Cause**:
   - The New Mexico Counseling Association (NMCA) is dedicated to promoting the profession of counseling in New Mexico. Their mission is to advocate for the counseling profession, provide professional development opportunities, and support counselors in their practice to enhance the mental health and well-being of individuals and communities.

2. **Type of Activities**:
   - NMCA organizes various activities, including:
     - **Annual Conferences**: The upcoming "NMCA 70th Anniversary Conference" is scheduled for March 14 & 15, 2026, at the UNM Student Union. This event features professional development sessions, vendor booths, and networking opportunities.
     - **Workshops and Training**: They offer continuing education opportunities for counselors to maintain licensure and enhance their skills.
     - **Advocacy Efforts**: NMCA engages in advocacy for mental health policies and the counseling profession at the state level.

3. **Tone of Voice**:
   - The tone of the NMCA's communications is **professional yet approachable**. They aim to inspire and engage their audience while maintaining a sense of urgency regarding mental health advocacy. The language is clear and informative, suitable for a professional audience.

4. **Emoji Usage**:
   - The NMCA does not appear to use emojis in their communications, maintaining a more formal and professional tone in their written content.

5. **Key Facts**:
   - **Founding Information**: NMCA has been serving the counseling community for 70 years, indicating a long-standing commitment to the profession.
   - **Scale**: They have a total of 31 forms and have conducted 42 email campaigns, demonstrating active engagement with their members.
   - **Impact Metrics**: Specific metrics regarding the impact of their programs are not detailed on the website, but the annual conference and workshops likely contribute significantly to professional development in the state.
   - **Volunteer Information**: While specific volunteer opportunities are not detailed, the organization likely relies on volunteer support for events and initiatives.

6. **Writing Guidelines**:
   - **Clarity and Professionalism**: Content should be clear, concise, and professional, avoiding overly casual language.
   - **Inspiration and Engagement**: Use motivational language that encourages participation and advocacy within the counseling community.
   - **Call to Action**: Include strong calls to action in communications, especially for events and membership engagement.
   - **Consistency**: Maintain a consistent tone across all platforms, ensuring that the professional image of the NMCA is upheld.

This context profile serves as a foundational guide for creating tailored content for the New Mexico Counseling Association, ensuring alignment with their mission, activities, and communication style.

LXCL:Members, use the discount code at checkout. Codes are sent by Membership or located in the members-only portal on our website. Discount codes are for members only.

General admission

<p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Please Join NMCA for a Virtual CE Event<p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Lunch and Learn!<p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Wednesday, May 20 2026<p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">From 12:00 pm - 1:00 pm mt<p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> Presented by:&nbsp;Shiran Kleiderman, Chief Security Officer at Berries | Kym Tolson, LCSW, CSAC, Clinical AI Consultant at Berries Hosted via Zoom<p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">1 CEs in Ethics<p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">approved by NBCC<p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Learning Objectives1- Identify the five ethical pillars for responsible AI use in clinical practice: HIPAA compliance, confidentiality, accuracy, informed consent, and clinical judgment. 2- Evaluate AI vendors for HIPAA compliance and overall security, including BAAs, encryption, security maturity, and certifications like SOC 2. 3- Apply practical decision-making frameworks to determine when AI is appropriate in clinical work and when clinical judgment should lead. 4- Demonstrate use of informed consent requirements and best practices for transparent communication with clients about AI use in documentation.<p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">NMCA Members: FREE<p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">This CE is sponsored by Berries, &nbsp;an AI assistant trusted by over 10,000 clinicians.<p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Please Register by: 5/19/26 or while seats remain!<p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our &nbsp;CE event and supporting our cause. Your registration greatly helps our mission of strengthening counseling in New Mexico! Please save this email so you can easily find the zoom link when the time comes.&nbsp; Zoom: <a fr-original-style="" href="https://us02web.zoom.us/j/89731354198" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://us02web.zoom.us/j/89731354198</a>&nbsp; If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! continuinged@nmca-nm.org

Please Join NMCA for a Virtual CE Event Lunch and Learn!Wednesday, May 20 2026From 12:00 pm - 1:00 pm mt Presented by: Shiran Kleiderman, Chief Security Officer at Berries | Kym Tolson, LCSW, CSAC, Clinical AI Consultant at Berries Hosted via Zoom 1 CEs in Ethicsapproved by NBCC Learning Objectives1- Identify the five ethical pillars for responsible AI use in clinical practice: HIPAA compliance, confidentiality, accuracy, informed consent, and clinical judgment. 2- Evaluate AI vendors for HIPAA compliance and overall security, including BAAs, encryption, security maturity, and certifications like SOC 2. 3- Apply practical decision-making frameworks to determine when AI is appropriate in clinical work and when clinical judgment should lead. 4- Demonstrate use of informed consent requirements and best practices for transparent communication with clients about AI use in documentation. NMCA Members: FREE This CE is sponsored by Berries,  an AI assistant trusted by over 10,000 clinicians. Please Register by: 5/19/26 or while seats remain!

New Mexico Counseling Association

Trust, HIPAA, and Ethical AI Use for Clinicians

General admission

$30

Add a donation for New Mexico Counseling Association