Merritt Island Wildlife Association

### Context Profile for Merritt Island Wildlife Association

1. **Organization Mission & Cause**:
   - The Merritt Island Wildlife Association (MIWA) is dedicated to inspiring community stewardship through advocacy for wildlife, promoting conservation education, and expanding outreach efforts that support the Merritt Island and Lake Woodruff National Wildlife Refuges. Their mission emphasizes the importance of preserving natural habitats and fostering a connection between the community and the environment.

2. **Type of Activities**:
   - MIWA engages in a variety of activities including:
     - **Fundraising Events**: Such as the "Fall Into Conservation Fundraiser," which features keynote speakers, silent auctions, and community engagement.
     - **Educational Programs**: They conduct programs aimed at raising awareness about wildlife conservation and environmental stewardship.
     - **Community Outreach**: Efforts to connect with the community and promote conservation initiatives.
     - **Volunteer Opportunities**: Encouraging local residents to participate in conservation efforts and educational activities.

3. **Tone of Voice**:
   - The tone of communication is friendly, inviting, and informative. The language used is accessible and aims to engage the community in a positive manner. The content often includes inspiring calls to action, encouraging individuals to participate in conservation efforts and community events.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional and focused on the mission without the casualness that emojis typically convey.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but MIWA operates within the context of the Merritt Island and Lake Woodruff National Wildlife Refuges.
   - **Scale**: The organization has a total of 69 forms and has conducted 63 email campaigns, indicating an active engagement with their audience.
   - **Impact Metrics**: While specific metrics are not detailed, the focus on community outreach and education suggests an emphasis on measurable community engagement and awareness.
   - **Volunteer Info**: The organization encourages volunteer participation, although specific details on volunteer programs are not extensively covered on the website.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is accessible to a broad audience. Avoid jargon unless necessary, and provide explanations when using technical terms related to wildlife and conservation.
   - **Engagement**: Incorporate calls to action that invite community members to participate in events, volunteer, or support fundraising efforts.
   - **Inspiration**: Aim to inspire readers by highlighting the beauty of nature and the importance of conservation efforts. Use stories or testimonials from community members when possible to create a personal connection.
   - **Structure**: Use headings and bullet points for easy readability, especially in emails and event descriptions. Maintain a consistent format across communications to establish a recognizable brand voice.

This context profile serves as a guide for creating tailored content that resonates with the Merritt Island Wildlife Association's mission and engages their community effectively.

Program ticket includes professional instruction and Cornell Labs Waterfowl ID Series Set of 3 Folding Guides.

Program Ticket

Merritt Island NWR is an important migration and wintering site for many species of waterfowl.  Come learn about the ducks, geese, and other swimming birds that use the refuge for part or all of the year.  Dee and David Simpson will share their pictures and give you tips and tricks on identification, and help you learn more about how waterfowl utilize the Refuge and its many wetland habitats.  Afterward, we will visit some sites to put into practice some of what you learned in class. Cost: $15 (includes Cornell Labs Waterfowl ID Series Set of 3 Folding Guides. Retail value $24).<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736930059/qvyw9ucr9vj8ojitm0vt.png" style="width:523px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our Waterfowl Identification program. Please plan to order your lunch upon arrival. Participants will pay for their own lunch.  Cornell Labs Waterfowl ID Series Set of 3 Folding Guides is included in the program fee.   Dee, David, and I look forward to welcoming you. Rochelle A. HoodExecutive DirectorMerritt Island Wildlife Association<a href="mailto:miwascrubjay@gmail.com" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">miwascrubjay@gmail.com</a> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736930523/cnvr3iz6eln14zm6tsvw.png" style="width:120px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Merritt Island NWR is an important migration and wintering site for many species of waterfowl.  Come learn about the ducks, geese, and other swimming birds that use the refuge for part or all of the year.  Dee and David Simpson will share their pictures and give you tips and tricks on identification, and help you learn more about how waterfowl utilize the Refuge and its many wetland habitats.  Afterward, we will visit some sites to put into practice some of what you learned in class. Cost: $15 (includes Cornell Labs Waterfowl ID Series Set of 3 Folding Guides. Retail value $24).<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736930059/qvyw9ucr9vj8ojitm0vt.png" style="width:523px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

Merritt Island Wildlife Association

WATERFOWL OF MERRITT ISLAND NWR

1475 Garden St

Program Ticket

$15